Sydney Whatmore
calgary,Alberta
Summary
Results-driven marketing professional with a proven track record of developing and executing high-impact online campaigns that elevate brand visibility and drive measurable business growth. Adept at leveraging data-driven strategies and a diverse skill set to support and lead innovative marketing initiatives. Passionate about contributing to a dynamic team environment and delivering exceptional results
Overview
11
11
years of professional experience
Work History
Digital Marketing Lead
Cam Industrial
Calgary, Canada
07.2022 - Current
- Led digital marketing efforts, driving new customer leads through targeted campaigns, and strategic initiatives.
- Managed a $60,000 annual marketing budget for 2024, maximizing ROI. Generated $20M in opportunity revenue by acquiring new leads and expanding the customer base.
- Redesigned the website, achieving a 22% increase in organic traffic. Boosted the conversion rate by 22% in 8 months through A/B testing and targeted marketing.
- Improved Google Domain Rating (DR) from 10 to 36, ranking most landing pages on Google's first page, and increasing leads by 25%.
- Tracked KPIs and presented insights weekly, resulting in a 15% increase in campaign efficiency.
Marketing Consultant
Maxum Corporation
Calgary, Canada
02.2021 - Current
- Exceeded growth targets by an average of 24% each quarter.
- Created and managed Google Ads campaigns, overseeing $10,000 per month budgets and six simultaneous campaigns, driving a 25% increase in conversions.
- Launched and optimized LinkedIn ads, boosting lead generation by 20%, and engagement by 15%.
- Executed A/B-tested email campaigns, improving open rates by 20% and click-through rates by 18%.
- Managed SEO strategy, increasing organic traffic by 30%, and boosting top 3 keyword rankings by 25%.
- Coordinated corporate events and webinars, attracting 150+ participants per event.
Key Account Sales Representative
Bongarde Media
Penticton, Canada
05.2020 - 07.2021
- Planned marketing initiatives and leveraged referral network to promote business development.
- Created proposals and processed sales orders Leveraged CRM systems for lead qualification.
- Managed a pipeline of 80-100 customer accounts simultaneously, serving as the primary point of contact to address inquiries, resolve concerns, and implement changes to service contracts.
Service Representative
Bank Of Montreal
Salmon Arm, Canada
06.2018 - 06.2019
- Handled customer financial transactions such as deposits, withdrawals, transfers, and money orders.
- Counted cash, answered phones, filled deposit slips, and balanced numbers at the end of the day.
Administrative/Marketing Assistant
CSI Leasing
Calgary , Alberta
06.2014 - 06.2016
- Supported various company departments by answering phones, faxing, copying packets, completing forms, and mailing correspondence.
- Operated spreadsheet programs, such as Excel, to load and manipulate data to produce reports.
Education
Bachelor of Business Commerce - Marketing
UBCO-Kelowna
01-2021
Business Administration -
Okanagan College
01-2019
Skills
- UI/UX Design
- SEO
- Google Analytics
- Google Ad Campaigns
- Microsoft Excel
- Copywriting
- Lead Nurturing
- Proposal Creation
- Ahrefs
- Semrush
- WordPress
- Email Marketing
- Social Media Marketing
- Lead generation
Timeline
Digital Marketing Lead
Cam Industrial
07.2022 - Current
Marketing Consultant
Maxum Corporation
02.2021 - Current
Key Account Sales Representative
Bongarde Media
05.2020 - 07.2021
Service Representative
Bank Of Montreal
06.2018 - 06.2019
Administrative/Marketing Assistant
CSI Leasing
06.2014 - 06.2016
Bachelor of Business Commerce - Marketing
UBCO-Kelowna
Business Administration -
Okanagan College
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