Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Sydney Parris

Burlington,ON

Summary

A Hospitality-driven Sales Professional for with expertise in building client relationships and developing B2B and B2C sales opportunities. Recognized for being creative, client acquisition, time management, hospitality management, and professional writing. Astute wine professional committed to motivating others, penetrating new territories, and promoting product lines.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Sales Representative Team Leader

Boires Canada
Toronto, ON
09.2018 - Current
  • Foster vital customer relationships to generate targeted amounts in sales.
  • Meeting with clients and prospects to discuss business needs.
  • Developed and delivered engaging sales presentations to convey product benefits.
  • Cold-calling leads, expanding customer base and closing sales cycles.
  • Tailor sales approach to specific client needs to foster strong relationships.
  • Analyze purchasing trends, market fluctuations , and competitor actions to adjust strategies and achieve sales goals.
  • Co-managed frequent product selection and ordering for LCBO Consignment and Flex Space.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
  • Supervise sales team, stepping in to support employees and deliver smooth sales processes for clients.

Assistant Sommelier

Maple Leaf Sports & Entertainment
Toronto, ON
12.2021 - Current
  • Interact professionally with guests and earn consistent repeat and referral business.
  • Skillfully sell wine to customers during fast-paced, fine dining service.
  • Sell, recommend, and serve high end wines from selected from our regionally extensive wine list.
  • Handle questions and concerns skillfully and redirected customers toward higher profit items to increase per-ticket revenue.
  • Managed cellar and beverage storage maintenance to prevent inventory spoilage.

Bar Manager

Nique Restaurant
Hamilton , ON
05.2017 - 07.2019
  • Maximized customer service by training staff, overseeing operations and resolving issues.
  • Poured and prepared mixed drinks for over 100 customers daily.
  • Assisted servers with specialty drinks orders by preparing on-demand items without delay.
  • Shrunk inventory costs through proactive evaluation and adjustment of vendor relationships.
  • Wine list planning and management.

Assistant Manager

Spencer's at the Waterfront
Burlington, ON
08.2016 - 05.2017
  • Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
  • Helped with planning schedules and delegating assignments to meet coverage and service demands.
  • Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
  • Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs.

Education

Bachelor of Arts - Creative Writing

Concordia University
Montreal, QC
05.2013

Associate of Arts - Communications and Media Studies

Brookdale Community College
Lincroft, NJ

Skills

  • Customer Service and Rapport
  • Product Knowledge
  • Product-Specific Writing
  • Online Journalism
  • Creative Thinking
  • Trend Monitoring

Websites

Certification

The Court of Master Sommeliers,

Certified Sommelier


WSET - Wine & Spirit Education Trust,

Level 3 Wines


WEST - Wine & Spirit Education Trust,

Level 2 Wines


Timeline

Assistant Sommelier

Maple Leaf Sports & Entertainment
12.2021 - Current

Sales Representative Team Leader

Boires Canada
09.2018 - Current

Bar Manager

Nique Restaurant
05.2017 - 07.2019

Assistant Manager

Spencer's at the Waterfront
08.2016 - 05.2017

Bachelor of Arts - Creative Writing

Concordia University

Associate of Arts - Communications and Media Studies

Brookdale Community College

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Sydney Parris