Sydney Culig-Dalziel
Regina,SK
Summary
Creative and organized candidate with expertise in graphic design and web strategies. Proven success in crafting strategic content, managing media relations, and experience with digital and design tools. My goal-oriented approach, combined with strong interpersonal skills, ensures efficient collaboration and delivery of impactful communication solutions.
Overview
7
7
years of professional experience
Work History
Brand and Web Designer
Visionary Design Co. (Self Employed)
04.2023 - Current
- Built websites leveraging original theme creation using drag and drop software, Showit.
- Developed site navigation by categorizing content and funneling traffic through content.
- Managed web site projects for service-based businesses.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Collaborated with clients to craft unique visual brand identities, tailoring designs to their specific needs and preferences.
- Developed comprehensive brand strategy documents encompassing target audience analysis, competitive research, brand voice definition, messaging guidelines, and mission statements, ensuring alignment with client objectives.
- Designed complete visual brand identities, including logo suites, typography selection, and color palettes, in accordance with the established brand strategy.
- Produced various collateral materials such as brochures, business cards, and digital assets to reinforce brand consistency and support marketing efforts.
- Created and maintained detailed brand guidelines documents, serving as a reference for clients and internal teams to maintain brand consistency across all touchpoints.
- Managed client projects efficiently through project management software, such as Asana, ensuring clear communication, task tracking, and timely project completion.
- Collaborated closely with clients to craft mobile-friendly, strategically designed websites on Showit, focusing on conversion optimization to meet their business objectives.
- Ensured website designs seamlessly aligned with clients' branding, goals, and mission, creating a cohesive online presence.
- Developed and delivered customized video tutorials, providing clients with in-depth guidance and training on how to effectively manage and update their new websites.
- Implemented basic SEO strategies to enhance website visibility and performance, optimizing clients' websites for search engines.
- Offered copy editing and assistance to clients, refining their website content to ensure clarity, consistency, and alignment with their brand messaging.
- Maintained an active and engaging social media presence on Instagram as a business owner, leveraging the platform for brand promotion and client acquisition.
- Executed effective email marketing campaigns as a business owner, utilizing email as a strategic tool for client communication, brand awareness, and lead generation.
Salon Manager
Fabulash Lounge
03.2022 - Current
- Oversaw salon employee performance, facility cleanliness and sales.
- Worked to continuously increase salon business through effective sales, service and operations policies.
- Controlled inventory by tracking expenses, purchases and shelf stock.
- Provided staff coaching, mentoring and consultation to enhance performance and professional development.
- Coached and trained employees to optimize performance and achieve demanding business objectives.
- Maximized business efficiency by completing thorough and accurate daily management tasks such as overseeing registers, organizing inventory and delegating tasks.
- Consistently received positive feedback from guests on performance reviews.
- Handled employee scheduling and coverage needs during business hours.
- Promoted business through marketing initiatives and use of social media.
- Removed outdated policies and modernized structure.
- Built business through commitment to excellent customer service, resulting in customer loyalty and retention.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Scheduled employees to maintain adequate coverage during business hours.
Graphic Design Specialist
Lashiivo Inc.
09.2021 - Current
- Developed creative design for print materials, brochures, banners and signs.
- Designed creative, on-brand email newsletter campaigns.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created digital image files for use in digital and traditional printing methods.
- Completed final touches for projects such as images sizes and font selection.
- Employed design fundamentals when selecting typography, composition, layout and color in design work.
- Designed website layouts, templates and unique branded looks.
- Created broad range of work using various design techniques.
- Put together videos for social media, advertising and informational purposes.
- Applied creative expertise to present marketing concepts.
- Designed creative digital displays used in on-line advertising for local businesses.
Lash Artist
Fabulash Lounge
10.2019 - Current
- Created relaxing, enjoyable atmosphere to make clients comfortable during eyelash application.
- Assisted clients in selection of lash length and style to create desired effects.
- Trained salon staff in traditional and innovative lash extension techniques and salon etiquette.
- Scheduled, confirmed and carried out lash services at salon.
- Documented guest preferences, services and feedback to create seamless experience for return visits.
- Listened to guest concerns, identified appropriate solutions and resolved issues quickly with minimal expense.
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Educated clients about products and self-maintenance for healthy lashes based on needs and preferences.
- Consistently received positive performance reviews from guests.
- Answered phone calls and emails to schedule client appointments.
Retail Merchandiser/Cashier
Shoppers Drug Mart
10.2016 - 10.2019
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Designed displays to deliver interactive, engaging and memorable store experiences for shoppers.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Answered customer questions regarding store merchandise, department information and pricing.
- Updated pricing and signage to complete product displays and educate customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Verified products appeared at correct locations in proper quantities.
- Operated cash register for cash, check and credit card transactions with excellent accuracy levels.
- Worked flexible schedule and extra shifts to meet business needs.
- Helped customers complete purchases, locate items and join reward programs.
- Restocked and organized merchandise in front lanes.
- Answered questions about store policies and addressed customer concerns.
- Promoted customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance.
- Collected and authorized payments of guests.
- Maintained secure cash drawers, promptly resolving discrepancies in daily totals.
- Replenished sales floor merchandise and organized shelves, racks and bins for optimal appearance.
- Reconciled cash drawer at start and end of each shift, accounting for errors and resolving discrepancies.
- Mentored new team members on POS system operation, customer service strategies and sales goals.
Education
Diploma - Interactive Design And Technology
Saskatchewan Polytechnic
Regina, SK06.2023
Skills
- Adobe Creative Suite
- Canva
- Microsoft Office
- Video Editing
- Style Guide Design
- Digital Graphics Creation
- Basic HTML & CSS
- Time Management
- Social Media Savvy
- Creative Problem Solving
- Verbal and written Communication
- Conceptual Thinking
Timeline
Brand and Web Designer
Visionary Design Co. (Self Employed)
04.2023 - Current
Salon Manager
Fabulash Lounge
03.2022 - Current
Graphic Design Specialist
Lashiivo Inc.
09.2021 - Current
Lash Artist
Fabulash Lounge
10.2019 - Current
Retail Merchandiser/Cashier
Shoppers Drug Mart
10.2016 - 10.2019
Diploma - Interactive Design And Technology
Saskatchewan Polytechnic
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