SYDNEE HARDING
Toronto
Summary
Sales professional with comprehensive experience in regional sales management and business development. Consistently driven by focus on collaboration and adaptability to changing market conditions, ensuring business objectives are met.
Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Regional Sales Director
Canteen - Compass Group
07.2024 - Current
- Developed and executed sales plans for consistent growth in revenue and profitability.
- Curated business through cold calling, client drop-ins, cold emailing and executing prospecting plans.
- Collaborated cross-regionally with other sellers to close deals within multiple territories.
- Maintained a tidy and organized CRM.
- Effectively communicates client needs to operations to allow for a smooth transition.
- Maintained a large territory effectively between prospecting, closing full cycle sales and hand off to operations team.
- Collaborated with upper leadership for deals worth 100K plus to ensure meeting client needs
- Experience with variety of deal sizes, average deal size approximately 65K
Associate Director of Sales Development
Canteen - Compass Group
06.2023 - 07.2024
- Encouraged collaboration with the regional sellers; supported their projects
- Creatively helped with special projects such as grand openings and trade shows
- Identify and pursue new business opportunities alongside the regional sellers in the food service industry to expand the company's market share and increase revenue
- Analyze market trends and competitor activities to identify potential business development opportunities and recommend strategies to stay ahead in the food service industry
- Assisted with preparation for discovery meetings and attended meetings with RSD for new business opportunities
- Cold calling and market research to search for new business in support of my team
Sales Support
Canteen
08.2022 - 06.2023
- Supported regional sales directors across Canada with various tasks such as competitive analysis and prospecting new business
- Revamped the pantry order lists nationally so they appeared more client-facing
- Identified potential clients, created strategies, and prospected new business opportunities for the regional sales directors
- Attended training sessions with high level thought leaders who specialize in sales development
Vice President Competition
Enactus Durham College
09.2022 - 05.2023
- Volunteer position for Durham College Enactus Team, selected by the president.
- Project managed a team of 15 members to create competition project.
- Coordinated meeting between team members and assigned roles.
- Created final presentation slideshow and script working with script writers and graphic designers.
- Selected presenters and guided them to 1st place Central Canada TD Entrepreneurship Challenge.
- Progressed to national and became a presenter at the national level, presenting in front of hundreds of people.
- Inspired and led my team in an engaging and fun environment.
Sales Intern
Canteen
06.2022 - 08.2022
- Communicated with interns in marketing, operations, and finance to create a high profile RFP's
- Maintained relationships with C-Suite individuals for guidance and leadership
- Learned about the history and large scale of Compass Group globally
- Collaborate with the sales team in creating compelling sales presentations and proposals to potential clients
Membership Advisor
Orangetheory Fitness
03.2021 - 05.2022
- Enhanced member retention through personalized engagement and excellent customer service.
- Resolved member issues promptly and professionally, demonstrating empathy and understanding while maintaining company policies.
- Assisted in marketing initiatives for driving new memberships, including promotional events and special offers.
- Collaborated with team members to achieve monthly membership goals and maintain high levels of satisfaction among existing members.
Education
Diploma - Small Business and Entrepreneurship
Durham College
Oshawa, ON04.2023
Skills
- Business Development
- Collaboration
- Prospecting
- Presentation Skills
- Microsoft 365
- CRM
- Microsoft Dynamics
- Sales strategy execution
- Sales presentations
- Critical thinking
- Teamwork
- Sales territory planning
- Sales KPI monitoring
- B2B sales
- Cold calling
Certification
- Durham College Alumni Association Leader of the Future Award, September 2023
- Ty Boyd Excellence in Speaking, June 2023
- Student Leadership Institute, April 2023
- Fitness Instructor Specialist, February 2021
Timeline
Regional Sales Director
Canteen - Compass Group
07.2024 - Current
Associate Director of Sales Development
Canteen - Compass Group
06.2023 - 07.2024
Vice President Competition
Enactus Durham College
09.2022 - 05.2023
Sales Support
Canteen
08.2022 - 06.2023
Sales Intern
Canteen
06.2022 - 08.2022
Membership Advisor
Orangetheory Fitness
03.2021 - 05.2022
Diploma - Small Business and Entrepreneurship
Durham College
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