Swetangkumar Panchal
Regina,SK
Summary
I offer 10+ years of expertise in sales and marketing, customer services and relationship management, data analysis, business development and client retention, documentation, and office administration roles.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Communications Strategist
University of Regina, SK
Regina, Saskatchewan
05.2025 - Current
- Used measurements and assessments to evaluate success of marketing collateral and communication materials and applied insight to future initiatives.
- Used market research and analytics to identify and capitalize on communications opportunities and guide message development.
- Built integrated promotional campaigns delivering relevant information to targeted audiences through compelling messaging and storytelling.
- Collaborated with product marketing teams to develop communication plans and creative briefs.
Retail Associate
Winners & Homesense
South Regina
01.2024 - Current
- In charge of the cash/billing department and warehouse operations
- Assisting customers in billing and order returns with their choice of merchandise.
Cashier
Sobey's Liquor, Canada
Regina, Saskatchewan
11.2023 - 01.2024
- Supervised sales and managed cash operations.
- Assisted customers with queries about products and helped them make informed purchase decisions
- Logged inventory information into the ERP system
- Contributed to the arrangement and showcasing of products on shelves.
Manager - Student Recruitment & Marketing
Ahmedabad University, India
Ahmedabad, India, Gujarat, India
07.2020 - 08.2023
- Devised yearly marketing and communications project plan and executed it on time.
- Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
- Created data visualisation dashboard using Google Looker Studio and Microsoft Excel.
- Oversaw student recruitment, marketing, branding initiatives, and outreach activities.
- Established a separate outreach vertical within the student recruitment department.
- Conducted needs assessment and data analysis for improved reporting
- Facilitated problem-solving among team members through mediation and delivering training and development.
Marketing Executive
Indian Institute of Management Ahmedabad
Ahmedabad, India
06.2018 - 06.2020
- Collaborated with the sales team to develop targeted promotions and incentive programs.
- Created content for various digital channels, including website, social media and email.
- Ensured compliance with relevant laws and regulations in all marketing efforts.
- Produced weekly reports on key performance indicators related to marketing initiatives.
- Prepared meticulous marketing campaign budgets with finance personnel.
- Planned and organized public relations and promotional events.
- Delivered presentations on programme prospectus and outcomes
Consultant - Marketing & Student Recruitment
GSFC University
Gujarat, India
06.2017 - 06.2018
- Developed and implemented promotional plans targeting key audiences.
- Supervised Market Planning, Strategic Placement of Products, Events and Public Relations,
- Negotiated contracts with vendors and suppliers related to marketing initiatives.
- Built relationships with community influencers and other stakeholders in the industry.
- Developed partnerships with local educational leaders to increase university brand recognition in the community.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
Lecturer
Parul University
Vadodara, Gujarat, India
01.2014 - 06.2017
- Created instructional and lecture plans for classes in compliance with course objectives.
- Evaluated student progress, delivering feedback for individual improvement.
- Utilized diverse teaching methods, lectures, presentations and class activities to deliver the curriculum.
- Integrated cutting-edge technology into course lectures, enhancing student comprehension and keeping pace with the digital age.
- Explained concepts through various methods, utilizing visual aids and analogies for key material.
- Participated in student recruitment fairs and public relations outreach activities.
Education
Postgraduate Diploma in Marketing Management - Marketing Management
M. S. University of Baroda
Vadodara, Gujarat, India05.2013
MBA - Human Resources Management
Charotar University of Science & Technology
05.2011
Bachelor of Commerce - Accounts And Finance
M. S. University of Baroda
04.2009
Master of Administration in Leadership - Leadership And Management
Kenneth Levene School of Business, University of Regina
Regina, SKSkills
- Project Management
- Time Management
- Problem-Solving
- Verbal and written communication
- Team player
- Microsoft Excel
- Organization
- Goal Setting
- Multitasking
- Analytical Thinking
- Documentation And Reporting
- Loss Prevention
- SaaS and Education Consulting Acumen
- Data Analysis
- Adaptability
- Customer Service
- Google Looker Studio
- POS Systems
- Communications
- Attention to Detail
- Product Presentation
- Google Suits
- Business Development
- Microsoft 365 Suits
- Learning Mindset
Certification
- SafeCheck Food Safety Certification
- Serve It Right Saskatchewan
- Advanced Excel Applications
- CannaSell SK
- Four Seasons of Reconciliation by First Nations University
- YQReady Customer Service Training
- Generative AI for Creative Working Professionals
Accomplishments
- Reached out to over 10k management career aspirants across 29 states of India, presenting the program portfolio and providing career counseling as a part of university assignments during my tenure at Ahmedabad University
- Created a Marketing and Campaigning Plan that resulted in 150% increase in the student enrollment application in my last assignment with Ahmedabad University.
- Increased the student diversity by 30% in student enrollments applications, representing all states of India
- Expert in Microsoft Excel, Google Looker Studio and Power BI.
- Expert user of bulk email campaign services such as Mailchimp and Sendgrid used for cold email campaigns
Professional Membership
- Project Management Institute
- CMC Canada
Languages
- English
- Hindi
- Gujarati
Affiliations
- Yoga
- Travelling
- Reading
Timeline
Communications Strategist
University of Regina, SK
05.2025 - Current
Retail Associate
Winners & Homesense
01.2024 - Current
Cashier
Sobey's Liquor, Canada
11.2023 - 01.2024
Manager - Student Recruitment & Marketing
Ahmedabad University, India
07.2020 - 08.2023
Marketing Executive
Indian Institute of Management Ahmedabad
06.2018 - 06.2020
Consultant - Marketing & Student Recruitment
GSFC University
06.2017 - 06.2018
Lecturer
Parul University
01.2014 - 06.2017
Postgraduate Diploma in Marketing Management - Marketing Management
M. S. University of Baroda
MBA - Human Resources Management
Charotar University of Science & Technology
Bachelor of Commerce - Accounts And Finance
M. S. University of Baroda
Master of Administration in Leadership - Leadership And Management
Kenneth Levene School of Business, University of Regina
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