Summary
Overview
Work History
Education
Skills
Training
Languages
Certification
Timeline
BusinessAnalyst
Sweta Dongrikar

Sweta Dongrikar

Mississauga

Summary

A skilled Account Manager focused on building strong partnerships, keeping clients happy, and boosting profits. Good at growing networks, shaping key decisions, and crafting successful strategies. Works well with teams and has solid experience in managing customer relationships and digital marketing.

Overview

7
7
years of professional experience
4
4
Certification

Work History

DIGITAL SENIOR ACCOUNT MANAGER

DIGIOSMOSIS
01.2022 - 12.2023
  • Developed and managed the overall marketing strategy for 10+ movies and social media marketing projects, implementing innovative campaigns that boosted brand visibility for mainstream movies and leading brands.
  • Worked on high-profile brands such as Amazon Prime Video and Star Bharat, contributing to successful marketing initiatives that resulted in a 25% increase in audience engagement.
  • Managed marketing budgets and strategized on multiple projects, including brand pitches, optimizing resource allocation and achieving a 20% improvement in campaign ROI.
  • Fostered long-lasting client relationships by delivering exceptional customer service and support, leading to a 15% increase in client retention.
  • Maintained detailed records of all account activities, ensuring accurate and timely reporting for upper management, which improved decision-making processes.
  • Enhanced interdepartmental communication, resulting in a 30% improvement in problem-solving efficiency and collaboration on projects.

DIGITAL ACCOUNT MANAGER

BLACK CAB
02.2021 - 08.2021
  • Created over 150 pieces of engaging content optimized for specific platforms and audiences, increasing client engagement by 25%.
  • Maintained a deep understanding of clients' industries, leading to a 20% increase in campaign effectiveness through tailored recommendations aligned with market trends and customer preferences.
  • Optimized clients' online presence by monitoring, analyzing, and adjusting digital marketing strategies, resulting in a 30% boost in website traffic and a 15% increase in conversion rates.

Senior Marketing Executive

HOWL DIGITAL
01.2020 - 01.2021
  • Enhanced customer engagement by 40% through the implementation of targeted social media campaigns and content strategies, resulting in a 35% increase in follower growth.
  • Supervised a marketing team of 10, leading to a 20% improvement in project efficiency and on-time delivery.
  • Analyzed marketing campaigns using key metrics, achieving a 25% increase in ROI and a 15% boost in conversion rates.
  • Collaborated with creative teams to develop marketing materials that increased brand recognition by 30% and directly contributed to a 20% rise in sales.
  • Completed and submitted monthly and yearly reports, providing data-driven insights that supported executive decisions and resulted in a 10% increase in budget allocation for successful initiatives.

DIGITAL MARKETING EXECUTIVE

HOWL DIGITAL
01.2018 - 01.2020
  • Collaborated with the Head of Marketing to optimize the content calendar across all platforms, aligning with new marketing strategies and improving campaign consistency by 25%.
  • Analyzed platform-specific data to identify successful tactics, leading to a 30% increase in engagement rate, a 20% boost in website traffic, and a 15% growth in followers.
  • Planned and executed web, SEO, database marketing, and social media advertising campaigns, resulting in a 35% increase in lead generation and a 25% improvement in overall campaign performance.

PR AND MARKETING INTERN

JEAN CLAUDE BIGUINE PARIS
01.2017 - 02.2017
  • Managed social media accounts and created daily content, including the design of several posters, leading to a 100% increase in social media following and clicks.
  • Boosted social media following and engagement by 100% through targeted content strategies and consistent posting.
  • Monitored industry news to stay informed about competitors' activities, emerging trends, and potential growth opportunities, contributing to a 20% increase in strategic initiative success.

Education

Graduate Certificate - Advertising - Account Management

Sheridan College Institute of Technology And Advanced Learning
Oakville, ON
10.2024

BACHELOR OF MASS MEDIA, MAJOR IN ADVERTISING - Mass Media

ST XAVIER'S COLLEGE MUMBAI
Mumbai, India
01.2018

Skills

  • Social Media Strategy
  • Marketing
  • Graphic Designing
  • Social media analytics
  • Account Planning
  • Photo Editing
  • Photography
  • Market Research
  • Schedule Management
  • Excellent negotiation skills
  • Staff Management
  • Customer Relations

Training

  • FOUNDATION COURSE (PHOTOGRAPHY), The course involved basic and intermediate training. It included learning about different tools, techniques, designs etc. A project, 'self-created' was a part of the course, in which I secured an A grade.
  • ADOBE PHOTOSHOP AND ADOBE ILLUSTRATOR, A comprehensive photography course including 16 sessions that included basics and advanced photography concepts like lighting, portraiture, panorama, composition and photo-editing

Languages

English
Native or Bilingual
French
Elementary
Hindi
Native or Bilingual
Spanish
Elementary

Certification

  • Social Media Marketing Strategy: TikTok and Instagram Reels Training
  • Social Media Marketing Foundations
  • Hootsuite Platform Certification & Social Media Marketing Certification from Hootsuite

Timeline

DIGITAL SENIOR ACCOUNT MANAGER

DIGIOSMOSIS
01.2022 - 12.2023

DIGITAL ACCOUNT MANAGER

BLACK CAB
02.2021 - 08.2021

Senior Marketing Executive

HOWL DIGITAL
01.2020 - 01.2021

DIGITAL MARKETING EXECUTIVE

HOWL DIGITAL
01.2018 - 01.2020

PR AND MARKETING INTERN

JEAN CLAUDE BIGUINE PARIS
01.2017 - 02.2017

Graduate Certificate - Advertising - Account Management

Sheridan College Institute of Technology And Advanced Learning

BACHELOR OF MASS MEDIA, MAJOR IN ADVERTISING - Mass Media

ST XAVIER'S COLLEGE MUMBAI

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