Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Work Availability
Additional Information
Writing Samples
Timeline
BusinessAnalyst
SWEHA HAZARI

SWEHA HAZARI

Senior Content Specialist
Vancouver,BC

Summary

With over 7 years of experience in content marketing, copywriting, content strategy, SEO, UX copy, and website content, I am a results-driven Senior Content Strategist. I bring a creative approach to social media management, corporate communications, and branding content with over 4+ years of editing experience. As a skilled leader, I have successfully led and mentored a mid-sized team of 6-8 members for 2+ years. My expertise also includes stakeholder management and delivering exceptional client experiences.

Overview

7
7
years of professional experience
6
6
years of post-secondary education
5
5
Certificates

Work History

Founder

Fintober
Vancouver, British Columbia
09.2022 - Current

Senior Content Specialist

GUS Global Services
Hyderabad
07.2019 - 11.2022
  • Wrote SEO-optimised industry-relevant blogs for academic institutions that are part of GUS network (brands). Received regular appreciation from brand managers and UK editing team for quality of work.
  • Worked with GUS brand managers to create content strategy and calendars for their brands, understand their marketing requirements and deliver relevant content.
  • Managed team of 6 writers, reviewing their work and overseeing their training and professional growth
  • Wrote outreach articles for relevant, peer-reviewed student-oriented magazines. Also contributed to link-building activities.
  • Collaborated with SEO team to regularly achieve top search rankings for brands' blogs in Google. Experimented with different SEO tactics like featured snippets to improve SEO rankings of blog posts.
  • Drafted additional copies for GUS brands like course pages, website content, email marketing copy, newsletters, ads and banners. Involved in increasing reach of GUS brands through effective social media copies.
  • Led content projects and analyzed Google Analytics data to identify opportunities for improvement for brand websites.

Content Analyst

Mymoneykarma Ltd.
Hyderabad
01.2019 - 06.2019
  • Wrote and published blog posts on personal finance for company website through WordPress and other content forms such as scripts for tele-calling and customer service chats.
  • Created effected content strategies like buyer personas and social media strategiesto improve website traffic and CTR. Increased website and social media traffic by 15% and SEO presence by 9% in 2019.
  • Proofread, edited, and evaluated final copy for peers to verify content aligned with established content guidelines.
  • Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content

Content Writer

IncNut Pvt. Ltd.
Hyderabad
04.2018 - 09.2018
  • Utilized exceptional writing, editing and proofreading skills to produce engaging, SEO-friendly and error-free content. Received over 40,000 views for 3 blog-posts.
  • Completed thorough research into assigned topics for Mom-Junction like healthcare, lifestyle, pregnancy, childcare and motherhood.
  • Managed competing deadlines with efficiency.
  • Edited and proofread content to confirm proper grammar, quality and consistency with AP style
  • Repurposed and optimized existing content for use in different mediums

Associate Publishing Specialist

Thomson Reuters
Hyderabad
08.2016 - 04.2018
  • Edited drafts for legal newsletters for in compliance with in-house style guide, accuracy and grammar guidelines.
  • Completed end-to-end processing of newsletters including checking and updating court citations, converting word docs to XML and subsequently PDF.
  • Trained new team members and created training documentation.
  • Led two time-motion studies to calculate time taken for proof-reading and cite-testing for improving speed and efficiency by 20%.
  • Established project archive management system, enabling team members and leads to locate completed proofs from any brand with ease.

Education

I. M. Sc - Optometry and Vision Sciences

University of Hyderabad
Hyderabad
07.2010 - 04.2016

Skills

Content strategy

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Accomplishments

Published author of a poetry book, "Dream Tree," available on leading e-commerce websites in India (Amazon and e-Bay). Sold over 8000 copies so far.

Founder of a personal finance blog (www.fintober.com) that aims to educate Gen-Y and Gen-Z on basic financial literacy and income sources.

Certification

Advanced Social Media Strategy Training and Certification by HubSpot

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Additional Information

I have experience in creating content for the following genres:

B2B Marketing
Fintech,
Lifestyle,
Industry trends
Digital marketing
Blogging,
Entertainment,
Healthcare
Education, and
Travel

Writing Samples

WORK SAMPLES

BLOGS (informational style)

https://www.gisma.com/blog/a-student-s-guide-to-establishing-a-successful-marketing-career

https://www.gisma.com/blog/how-to-become-a-data-scientist-in-2022-a-definitive-guide

BLOGS (creative style)

https://www.lsbf.org.uk/blog/opinion-features/can-video-games-help-you-ace-your-acca-exams

https://www.lcca.org.uk/blog/graphic-design/6-must-visit-places-in-london-for-illustrators/

https://www.lcca.org.uk/blog/graphic-design/why-should-you-focus-on-digital-storytelling-through-your-designs/

BLOGS (Thought leadership/ B2B style)

https://www.lsbf.org.uk/blog/opinion-features/why-should-you-study-leadership-and-management

SOCIAL MEDIA COPY (FACEBOOK)

https://www.facebook.com/LCCAUK

SOCIAL MEDIA COPY (LINKEDIN)

https://www.linkedin.com/company/mymoneykarma/posts/?feedView=all

PERSONAL WEBSITE

www.fintober.com

FREELANCE RATES

1. CAD 0.16 per word for blogs and white papers.

2. CAD 0.35 per word for ad copies and social media posts

All submitted work include 2 free revisions and 2 at length discussions.

Timeline

LinkedIn Credential: Copywriting for Social Media

12-2022

LinkedIn Credential: UX Foundation and storytelling

11-2022

Founder

Fintober
09.2022 - Current

LinkedIn Credential: Advanced Content Marketing

08-2021

Advanced Social Media Strategy Training and Certification by HubSpot

12-2020

Content Marketing Certification by HubSpot

11-2020

Senior Content Specialist

GUS Global Services
07.2019 - 11.2022

Content Analyst

Mymoneykarma Ltd.
01.2019 - 06.2019

Content Writer

IncNut Pvt. Ltd.
04.2018 - 09.2018

Associate Publishing Specialist

Thomson Reuters
08.2016 - 04.2018

I. M. Sc - Optometry and Vision Sciences

University of Hyderabad
07.2010 - 04.2016

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SWEHA HAZARISenior Content Specialist