SWATI SINGH
Toronto,Canada
Summary
Social Strategist with 4+ years of experience architecting social-first campaigns that fuse culture, creativity, and performance. Proven track record driving breakthrough strategies across music, QSR, luxury, and health industries - translating audience behaviors and cultural trends into platform-native storytelling that builds fandom and delivers measurable impact.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Manager, Social
PHD Media
09.2023 - Current
- Architected and executed social-first strategies across Meta, TikTok, Reddit, and Pinterest, with budgets of $350K–$2M monthly, helping global QSR and luxury brands stay ahead of cultural trends.
- Served as a cultural strategist, distilling audience behaviors, fan culture, and emerging internet trends into actionable insights that shaped campaign narratives and creative executions.
- Translated performance data into strategic storytelling, delivering actionable insights that informed creative optimizations and improved ROAS + engagement KPIs.
- Acted as a mentor and strategic lead for a team of paid social specialists, guiding skill development and cultivating cultural fluency across campaigns.
- Piloted new music + culture-driven activations (TikTok Smart Campaigns, Reddit Takeovers, Pinterest Collection Ads) to position brands at the forefront of conversation.
- Executed budgetary plans to align with business forecasts.
- Negotiated new value added offers with new vendors or testing out opportunities, securing better pricing and terms, which improved profit margins.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Mentored junior staff members for skill development and career progression within the organization.
- Nominated and shortlisted in the Media Entertainer of the Year category at CMDC Awards - recognized for exceptional creativity and execution, bringing innovative brand strategies to life across major accounts.
Social Media Coordinator
Thrombosis Canada
05.2022 - 01.2024
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Developed content ecosystems + campaign calendars to drive engagement across Meta platforms.
- Conducted daily updates to social media profiles to boost company online presence.
- Created culturally relevant, health-driven campaigns around global observances (e.g., World Thrombosis Day) - ensuring content was timely, engaging, and rooted in public conversations.
- Enhanced brand visibility through the curation of visually appealing graphics and images for social media channels.
- Conducted ongoing trend and platform research, proactively identifying new formats, conversations, and cultural entry points.
- Produced platform-native creative (short-form video, visuals, copy) that enhanced brand storytelling and drove engagement.
- Streamlined content scheduling process with efficient use of social media management tools such as Hootsuite or Buffer.
- Utilized SEO best practices when crafting captions and metadata, enhancing the discoverability of social media content.
Search Engine Marketing Analyst
ReachLocal
05.2019 - 07.2021
- Set up and optimized paid search campaigns across Google Ads and Bing for 35+ client accounts with monthly budgets ranging from $10K–$55K.
- Translated data and performance metrics into actionable insights to inform campaign improvements.
- Built strong client and cross-functional relationships, supporting execution and satisfaction.
- Identified areas for process improvement within the marketing department, resulting in increased efficiency and more effective use of resources.
- Reported performance and ROI of campaign media.
- Assisted sales team in developing tailored presentations for potential clients based on their unique needs and goals.
Education
Post-Graduate Certificate - Digital & Content Marketing
York University
Toronto, ON01.2023
Post-Graduate Certificate - Marketing Management
Humber College
Toronto, ON01.2022
Skills
- Social Strategy, Trendspotting, Fandom Dynamics, Music & Internet Culture
- Analytics & Insighting
- Data Storytelling, Competitive Audits, Strategic planning
- Budget management
- Performance tracking and evaluation
- Task delegation
- Analytical thinking
- Documentation and reporting
- Market analysis
Certification
- Meta - Media Planning Professional
- TikTok Media Buyer
- Snap Essentials 101
- Pinterest Media Buyer
Timeline
Senior Manager, Social
PHD Media
09.2023 - Current
Social Media Coordinator
Thrombosis Canada
05.2022 - 01.2024
Search Engine Marketing Analyst
ReachLocal
05.2019 - 07.2021
Post-Graduate Certificate - Marketing Management
Humber College
Post-Graduate Certificate - Digital & Content Marketing
York University
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