Swapanili Patel
Toronto,Canada
Summary
Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies, and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Social Media Marketing and SEO Intern
Aligning Entrepreneurs
Toronto, ON
09.2022 - 12.2022
- Managed and executed Facebook and Instagram ad campaigns, resulting in a 30% increase in impressions and clicks, through Facebook Ads Manager
- Created engaging visuals such as YouTube Videos, PDFs, Infographics, and Posts for social media platforms, increasing engagement and user interaction
- Achieved an increase of 25% in ad revenue and consistently drove 30% more traffic to the company's online platforms
- Suggested innovative and creative ideas for business development that lead to an increase in 10% engagement based on customer needs
- Implemented a comprehensive SEO optimization plan that resulted in a 20% increase in organic search traffic
- Executed a successful social media marketing and event logistic strategy that increased engagement with target audiences by 10%, resulting in a 15% increase in website traffic
- Performed A/B testing to optimize content for maximum conversions and a 5 times higher engagement rate
- Conducted comprehensive keyword research for posts using powerful tools such as MOZ, SEMRUSH, Screaming Frog, and Google Trends to optimize content performance.
- Developed content strategy for website optimization and SEO campaigns.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Monitored web analytics data to measure the effectiveness of SEO strategies.
Paid Search Coordinator
Mullackal Polymers
Gujarat, India
03.2021 - 02.2022
- Conducted monthly in-depth website audits, ensuring the utilization of current trending keywords, and improving search engine optimization (SEO) by 20%
- Managed and optimized multiple Google search campaigns, creating compelling ad copies that consistently achieved a top 3 position in Google search results, resulting in a 30% growth in click-through rates
- Vigilantly monitored competitors' website content and quality, aligning our content to industry best practices, and increasing engagement by 5%
- Managed online media and business plans to provide market solutions to offer a better customer experience
- Collaborated with clients for sales and practice accounts management for better relationship-building skills
- Conducted ongoing monitoring of Google ads and campaign implementation, optimizing performance with strategies like negative keyword management and website improvements for increased clicks
- Established brand marketing while Assisting client service by improving their website content and implementing changes across 100+ stock-keeping units (SKUs) for a comprehensive impact
- Directed digital media with budget execution, insights reporting, and analyzing status reports.
- Developed strategies for paid search campaigns across multiple channels including Google AdWords.
- Improved advertising initiatives by executing social media and digital marketing campaigns.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
Education
Post-Graduation: Digital and Content Marketing - Digital Marketing
York University
Toronto, ON09-2023
Strategic Relationship Marketing - Marketing Management - Customer Relationship Marketing
George Brown College
Toronto, ON12-2022
Master’s in Business Administration (MBA) -
UKA Tarsadia
08.2020
Skills
- SEO Specialized
- Digital Marketing and strategizing
- Content Creation and Marketing
- Online Advertising and Analyzing
- Microsoft Office Suite
- Content Development and Analysis
- Google Analytics
- Social Media Engagement
- Campaign Management
- Client Relationship Management
- Google Adwords
- Canva
- CRM Software - HubSpot
Certification
HubSpot Marketing Software
HubSpot Content Marketing
Google Ads Search Certification
Google Analytics Certification
Hootsuite Social Media Marketing
Timeline
Social Media Marketing and SEO Intern
Aligning Entrepreneurs
09.2022 - 12.2022
Paid Search Coordinator
Mullackal Polymers
03.2021 - 02.2022
Post-Graduation: Digital and Content Marketing - Digital Marketing
York University
Strategic Relationship Marketing - Marketing Management - Customer Relationship Marketing
George Brown College
Master’s in Business Administration (MBA) -
UKA Tarsadia
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