Surendra Singh
Product Development and Design Professional
Edmonton,AB
Summary
Results-driven Product Development and Design professional with over 20 years of technical design and garment construction expertise. I specialize in creating comprehensive tech packs, conducting fit evaluations, and implementing innovative wash techniques while collaborating with global vendors. Demonstrated success in leading teams to deliver high-quality collections spanning denim, streetwear, and luxury basics and committed to advancing product lifecycle management for optimal efficiency and market impact.
Overview
25
25
years of professional experience
Work History
Brand Ambassador
Ralph Lauren
Edmonton
06.2022 - Current
- Achieved daily, weekly, and monthly sales goals while ensuring a premium customer experience aligned with Ralph Lauren brand standards
- Delivered insights on category opportunities to management, driving business results
- Represented RL’s customer-focused vision through exceptional client engagement and collaborative teamwork
Manager Design [Outerwear/Athleisure]
Reliance Retail
Delhi
01.2022 - 08.2022
- Managed a team of 4 junior designers for men’s and women’s athleisure categories
- Aligned collections with global market trends and seasonal calendars
- Achieved 65% sell-through rates by introducing innovative fits and construction methods
- Conducted vendor follow-ups, lab dip approvals, and prototype evaluations
Category Head Designer
Shoppers Stop
Mumbai
01.2019 - 01.2022
- Led a team of 4 designers across 4 private-label brands
- Delivered high-quality collections aligned with brand DNA, achieving strong sell-through results
- Ensured consistency in fits, lab dips, and timely sampling
Senior Manager Design – Apparel
Spencer’s Retail
Gurugram
08.2017 - 04.2018
- Conducted trend research and developed new fabrics, trims, and washes
- Managed prototyping, sample development, and lab dip approvals to meet deadlines
- Increased sales through innovative designs and range presentations
Head of Design/Product Development
Shell Apparels
Bengaluru
12.2013 - 07.2017
- Directed design and product development for international clients such as Diesel, Kiabi, Zara, Wrangler, Lee, Jack & Jones, and US Polo
- Developed detailed tech packs and collaborated with vendors across China, Japan, and Europe
- Innovated garment fits and wash techniques to align with client expectations
Assistant Manager – Product Development
ITC Limited
Gurugram
09.2001 - 11.2013
- Led men’s and women’s product development, focusing on garment fits and construction
- Conducted live model fittings, POM evaluations, and proto sample reviews
- Managed vendor relationships in India, China, and Bangladesh for sampling and production
- Successfully improved sell-through rates by 30% with trend-aligned collections
Designer
Shivam Exports
Delhi
08.1999 - 08.2001
- Designed and developed collections for men’s, women’s, and kids’ wear categories
- Collaborated with international buyers such as C&A, H&M, Ralph Lauren, DKNY, and Kiabi Kids
- Ensured cohesive product lines aligned with buyer requirements
Education
Fashion Design -
London College of Fashion
01.2015
Fashion Design and Clothing Technology -
NIFT
Delhi01.1996
History [Hons] -
Delhi University
Delhi01.1996
Skills
- Product Development
- Tech packs
- BOM
- Fit corrections
- Wash directions
- Denim Expertise
- Garment construction
- Fits
- Wash techniques
- Vendor Management
- International collaboration
- Technical Skills
- Adobe Illustrator
- Photoshop
- Microsoft Excel
- PLM systems
- Team Leadership
- Coaching
- Managing cross-functional teams
- Trend Research
- Fit Evaluation
- Grading specs
- POM
- Live model fittings
- Software
- CorelDraw
- Outlook
- Technical Strengths
- Fit evaluation
- Grading
- Tech packs
Accomplishments
- Launched the internal denim brand, 'American Bull', increasing production from 1,000 to 100,000 units.
- Achieved 30% sell-through in 4 weeks by introducing innovative fits and washes.
- Implemented PLM software across teams, enhancing workflow efficiency.
- Boosted kid’s wear sales by 35% and improved e-commerce growth by 14%.
Timeline
Brand Ambassador
Ralph Lauren
06.2022 - Current
Manager Design [Outerwear/Athleisure]
Reliance Retail
01.2022 - 08.2022
Category Head Designer
Shoppers Stop
01.2019 - 01.2022
Senior Manager Design – Apparel
Spencer’s Retail
08.2017 - 04.2018
Head of Design/Product Development
Shell Apparels
12.2013 - 07.2017
Assistant Manager – Product Development
ITC Limited
09.2001 - 11.2013
Designer
Shivam Exports
08.1999 - 08.2001
Fashion Design -
London College of Fashion
Fashion Design and Clothing Technology -
NIFT
History [Hons] -
Delhi University
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