Suzanne Shultz
Mountain View
Summary
Results-driven Product Manager known for high productivity and efficient task completion. Known for excellent communication and teamwork abilities, with a commitment to achieving company goals. Excel in leadership, communication, and problem-solving to deliver exceptional product outcomes. Navigate complex product challenges with strategic thinking and collaborative teamwork.
Overview
26
26
years of professional experience
Work History
Senior Product Consultant
Vantage Management Solutions
10.2024 - Current
- Led a competitive assessment for SaaS startup in the real estate tech space, to define strategic positioning, uncover market opportunities, and differentiate the product
- Developed core marketing collateral, including the value proposition, feature-benefit messaging, and user personas, to establish the company's online presence
- Owned the end-to-end launch of the company's website, including target audience identification, content creation, and execution, to effectively communicate the product offering
- Collaborated with a designer to create a professional company logo, establishing a strong and cohesive brand identity
Senior Product Consultant
Neon Leon
06.2024 - Current
- Analyze competitor platforms, product offerings, and pricing strategies
- Identify and research target audience demographics, behaviors, and pain points
- Evaluating e-commerce platforms through cost/benefit analyses and developing a product roadmap to launch MVP experience
Senior Product Consultant
MYFITNESSPAL
06.2023 - 12.2023
- Orchestrated collaboration among a diverse cross-functional team comprising data specialists, data scientists, engineers, nutritionists, and UX designers to develop a product strategy and roadmap focused on enhancing the user experience through an integration of structured food data with existing unstructured data
- Spearheaded the definition of product requirements for a large-scale tool designed to manage structured food data and ontology
- Led discussions with engineering, UX design, and stakeholders to identify solutions to deliver MVP while balancing technical effort and time-to-market
- Led ideation, discovery, and requirement definition to identify functionality to drive user engagement through structured food data
- Merged user insights from diverse sources, developed user stories and specifications to inform innovative functionality leveraging user behavior data and structured food data to educate and delight users in new ways
Senior Product Manager
YUMMLY
Redwood City
10.2012 - 01.2016
- Company Overview: Redwood City, CA
- Product lead for search, personalization and food data team, focused on increasing user engagement in native apps
- Drove ideation and specifications for new and iterative contextual recommendations based on users preferences to personalize discovery, utilizing machine learning and data science
- Employed an iterative, test and learn approach to refine search algorithms and personalized home feed content through A/B testing, earning designations as an Apple 'Essential' app and 'Best Overall App by Google'
- Formulated and executed international product strategy, overseeing the successful launch of two international sites in the UK and Netherlands
- Defined requirements for localized content, native advertising placements, measurement conversion, and language translation, resulting in expanded market presence
- Led numerous zero-to-one projects from ideation to launch including a universal recipe box functionality enabling users to save virtually any recipe resulting in an increase in user engagement of 10%
- Defined product requirements to deliver new advertising revenue streams for integrated, native, relevant, contextual CPG placements, generating new advertising revenue streams that achieved a 3-7% CTR
- Redwood City, CA
Senior Manager, Seller Strategy
EBAY.COM
San Jose
01.2009 - 09.2012
- Company Overview: San Jose, CA
- Spearheaded and managed eBay's electronics trade-in program, InstantSale.com, driving day-to-day operations, overseeing marketing, pricing promotions, partner management, and product roadmap prioritization
- Improved customer satisfaction with the trade-in program by 200% over five months by identifying and improving customer pain points, and increased trade-in sales volume by 13% through integration in buyer & seller flows
- Guided a cross-functional team in an operational excellence initiative aimed at enhancing consumer selling on eBay
- Leveraged market research, ideation, and brainstorming to uncover opportunities for improvement, resulted in the leadership team prioritizing consumer selling as a strategic focus
- San Jose, CA
Group Product Manager, Search
EBAY.COM
San Jose
03.2008 - 09.2009
- Company Overview: San Jose, CA
- Directed a team of global product managers overseeing eBay's search and browse experience, handling over 1 billion searches monthly and facilitating more than 50 million bids and purchases
- Led the formulation of product strategy, roadmap development, and prioritization of search enhancements across functional domains including advertising, merchandising, and seller engagement
- Instrumental in achieving a 0.5% increase in purchases per user per week, equating to a $9 million annual revenue uplift
- Provided product leadership on a cross-functional team tasked with developing a vertical-focused product strategy aimed at elevating the buying experience within Fashion and Home & Garden
- Conducted buyer research initiatives to uncover customer pain points, completed competitive audits, and facilitated vision-type exercises
- The resulting strategy drove a significant overhaul of key search results pages and the introduction of new browse pages tailored for the Fashion vertical
- San Jose, CA
Group Product Manager, eBay Motors
EBAY.COM
San Jose
08.2004 - 03.2008
- Company Overview: San Jose, CA
- Product lead on large-scale site redesign of eBayMotors.com, the largest automotive website with over 12M unique visitors per month
- Redesign focused on improving both buying and selling experiences with the goal to increase activation of the mass market automotive shoppers, resulting in a 2% increase in overall visitor engagement (+4% for vehicles business)
- Led cross-functional team of 12 through buyer segmentation and persona development, product design, rapid prototyping, user experience testing, product requirements & coordination of development roadmap through launch
- Patent for Product Information System
- Managed the evaluation & implementation with 3rd party partners, resulting in an integrated one-stop shop for online car buying through the seamless integration of used car values, vehicle history reports, and transportation costs in key flows, resulting in significant lift in adoption of integrated buyer services (82% YoY on Shipping services & 32% YoY on vehicle history report)
- San Jose, CA
Senior Product Manager
HALF.COM
Plymouth Meeting
10.2001 - 08.2004
- Company Overview: Plymouth Meeting, PA
- Responsible for creating, defining, and managing company initiatives that improved the buyer and seller experience
- Implemented approach to increase conversion utilizing personalization and segmentation to enhance site experience, which resulted in a 45% increase in conversion across various user segments, increased items per order by 10%, and decreased home page abandonment rates by 9%
- Managed redesign of high-traffic pages across the site, resulting in a 6% reduction in exit rates
- Led cross-functional team tasked with increasing site conversion over a 3-month period
- Identified site conversion impact points through funnel analysis and centralized key initiatives that led to a 13% increase in site conversion within 90 days
- Plymouth Meeting, PA
Manager, Strategy and Planning
HALF.COM
Plymouth Meeting
07.2000 - 09.2001
- Company Overview: Plymouth Meeting, PA
- Responsible for exploring tactical and strategic business development opportunities
- Led effort to launch a co-branded marketplace for previously-owned books, music, movies & DVDs with a large e-commerce player, including product requirements and relationship management
- Defined a strategy to expand Half internationally to complement eBay's international plans
- Developed business model including product roadmap, financial projections, and identification of content partners
- Presented opportunity to eBay Country Managers, which contributed to eBay's international fixed price strategic planning
- Plymouth Meeting, PA
Senior Product Manager, International
CDNOW, INC.
Plymouth Meeting
01.1999 - 01.2000
- Company Overview: Plymouth Meeting, PA
- Conceptualized and defined international product vision for early e-commerce player, including in-country usability & market research
- Responsible for defining functionality requirements to support international sites, including currency conversion, language support, localized inventory and merchandising, and launching the UK site
- Plymouth Meeting, PA
Education
Bachelor of Science - Business Administration - Marketing
BLOOMSBURG UNIVERSITY
Bloomsburg, PASkills
- Data-driven decision making
- Product positioning
- Requirements gathering
- Go-to-market strategy
- Technical acumen
- Product roadmapping
- Competitive intelligence
Timeline
Senior Product Consultant
Vantage Management Solutions
10.2024 - Current
Senior Product Consultant
Neon Leon
06.2024 - Current
Senior Product Consultant
MYFITNESSPAL
06.2023 - 12.2023
Senior Product Manager
YUMMLY
10.2012 - 01.2016
Senior Manager, Seller Strategy
EBAY.COM
01.2009 - 09.2012
Group Product Manager, Search
EBAY.COM
03.2008 - 09.2009
Group Product Manager, eBay Motors
EBAY.COM
08.2004 - 03.2008
Senior Product Manager
HALF.COM
10.2001 - 08.2004
Manager, Strategy and Planning
HALF.COM
07.2000 - 09.2001
Senior Product Manager, International
CDNOW, INC.
01.1999 - 01.2000
Bachelor of Science - Business Administration - Marketing
BLOOMSBURG UNIVERSITY
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