Summary
Overview
Work History
Education
Skills
Timeline
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Suzanne Bertani

Port Moody,BC

Summary

Over the last 14 years I have developed a unique skill set in my role of content creator with story telling and organic engagement at the forefront of all campaigns. My 12 years assisting market vendors and the founder of The Olde Farmhouse Market and 3.5 years at Hayloft Vintage Mall are a huge benefit with coordinating needs and requests from people with different abilities involving content creation. The multiple small businesses I work with cultivate a solid customer base and are able to attach new customers with the marketing and social media campaigns I've developed. These campaigns include marketing initiatives including graphic design, fun campaigns with like-minded or surrounding businesses, contests with community accounts / influencers, and a scheduled plan implemented by social media utilizing current trends and concepts. My reputation for developing organic, effective projects for each client dependant on budget, current engagement and presence in their communities is what I'm best known for. I am especially excited to learn more about the Marketing Coordinator position because it's in my community of Port Moody where I would love to tell stories about the beautiful Arts community that you have established.

Overview

32
32
years of professional experience

Work History

Social Media Manager

Hayloft Vintage Mall
Langley, BC
08.2020 - Current
  • Track social media metrics to determine audience growth rate, volume and reach. Implement strategies to increase business and sales that are directly linked to social media campaigns.
  • Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms. Able to create professional graphics used for social media to support marketing campaigns.
  • Collaborated with public figures, companies and press to boost and enhance brands on social media. Regularly create content and influencer contests to increase Instagram, Facebook, Tiktok and Threads followers.
  • Developed and implemented strategic marketing plans: Restock Wednesday concept, Monthly Sidewalk Sales.
  • Engaged and responded to online audience through relevant comments and direct messages.
  • Utilized Instagram, Facebook, TikTok and Threads to promote products, services and content.
  • Created social media strategies to increase sales and brand awareness across multiple platforms.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.

Social Media Marketing Manager

The Olde Farmhouse Market
Abbotsford, BC
05.2012 - Current
  • Manage video collaborations to create customer success stories for promotion on social media networks. Create relationships with small business participating in the market and non-participants that want professional looking content across their accounts.
  • Have specialized in organic marketing for 12 years with this client. The results has been a hyper engaged audience and attendance at her online and physical markets is always consistent.
  • Designed editorial calendar to plan marketing campaigns and integrate social media content months in advance of the market, up until the two day market, followed by story telling post market.
  • Promoted content through advertising on specific social media networks to reach target audience.
  • Created professional look and feel to The Olde Farmhouse market's online presence in social media forums to maximize reach and market attendance.

Head Waitress

WhiteSpot
Vancouver, BC
12.1991 - 03.2019
  • Welcomed guests with personable attitude and made beverage & bar orders while guests review menu options.
  • Completed opening and closing checklists to ensure smooth restaurant operations.
  • Addressed concerns quickly to improve customer experience and escalated issues to management for resolution when necessary. Was responsible for most complaints from guests as lead server.
  • Served high volume of tables at once and simultaneously supervised serving staff.
  • Maintained knowledge of menu items, ingredients and preparation methods to assist guests with menu selection including allergen concerns for guests.
  • Dealt with customer issues for servers, consistently upholding professionalism and calmness to maintain customer satisfaction.
  • Trained new wait staff team members in proper procedures and important standards of establishment.

Senior Systems Analyst

ICBC
North Vancouver, BC
05.1996 - 01.2007
  • Produced and distributed memos, newsletters and other forms of communication.
  • Composed correspondence, reports and meeting notes.
  • Scheduled appointments, meetings and events for management staff.
  • Organized both physical and digital files and updated reports to coordinate project materials.
  • Worked my way to Systems Analyst while ICBC was changing over their computer systems from Mainframe to Windows.
  • Organized training sessions for employees moving from mainframe computers to Windows. Provided Windows support after employees completed training.
  • Promoted to Senior Systems Analyst and governed Email Servers for Head Office.
  • Provided 3rd Tier support of email from Help Desk.

Education

Administrative Assistant Diploma

Capilano University
North Vancouver, BC
05.1995

High School Diploma -

Handsworth Secondary
North Vancouver, BC
05.1991

Skills

  • Problem-Solving: I love listening to business goals of small businesses and lending my expertise for meeting these targets through specialized marketing and organic social media campaigns
  • Project Management: I enjoy assisting business owners and Marketing Directors with daily communications and implementing project plans that successfully deliver company & quarterly goals Connecting customers to business goals is always my main focus
  • Analytics and Reporting: I provide analytics on each marketing and/or social media campaign
  • Promotional Campaigns: I have a great network of influencers and local businesses that are always happy to work together on contests, campaigns, or simply network socials or business objectives
  • Communications Management: Years of communication in fast pace environments and small teams lending to successful completion of marketing goals and outcomes
  • Social Media Manager: I have worked with 100s of small business accounts, lending social media manager content and strategies

Timeline

Social Media Manager

Hayloft Vintage Mall
08.2020 - Current

Social Media Marketing Manager

The Olde Farmhouse Market
05.2012 - Current

Senior Systems Analyst

ICBC
05.1996 - 01.2007

Head Waitress

WhiteSpot
12.1991 - 03.2019

Administrative Assistant Diploma

Capilano University

High School Diploma -

Handsworth Secondary

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Suzanne Bertani