Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic

SUZANNE ARANHA

Mississauga,ON

Summary

Knowledgeable Social Media Manager experienced in executing strategies across multiple social platforms. Demonstrated time management and collaboration skills across multiple client accounts. Flexes easily with new information and branding changes to consistently meet targets for Awareness and Acquisition

Overview

7
7
years of professional experience

Work History

Paid Social Media Supervisor

OMD
01.2021 - Current
  • Vertical: Automotive, CPG, Food & Beverage, and Non-Profit
  • Managing a team of 3+ Social Strategists based (local and remote) and training them on an ongoing basis on Paid Social
  • Well-versed with the media buying and planning process on multiple Social platforms (Meta, LinkedIn, Pinterest, Snapchat, TikTok, Reddit)
  • Brought in approx $100k in social platform savings and coupons for clients
  • Successfully launched first in market strategies for clients (Lead Ads, AI Lens, Idea Pins, Showcase Ads, Influencer Marketing)
  • Responsible for curating Quarterly and ad hoc media plans based on historical learnings
  • Increased brand awareness for new products by developing and implementing effective social media strategies.

Paid Social Media Strategist

OMD
01.2019 - 01.2021
  • Vertical: Automotive
  • Assisted in the strategy and execution of Social Media buys on multiple platforms (Meta, X and Snapchat)
  • Have experience in setting up campaigns in Google Ads and Google Ads Editor for SEM campaigns
  • Responsible for analyzing and reporting on campaign performance and optimizations to client for both Social and SEM
  • Equipped with working in an AGILE environment with weekly as well as monthly performance meetings

Paid Social Media Co-ordinator

Starcom (Unison)
01.2018 - 01.2019
  • Vertical: Financial Institution
  • Experienced in building and optimizing campaigns on various social platforms such as Meta, LinkedIn, and X
  • Managed 6-7 lines of businesses across the Financial Institution
  • Worked closely with clients and planners to achieve campaign objectives
  • Generated reporting insights based on campaign KPIs, while keeping platform best practices in mind
  • Participated in the Globe and Mail Young Lions competition

Campaign and Social Media Content Assistant

Candybox Marketing
01.2018 - 12.2018
  • Vertical: Churches, Trucking, Insurance
  • Worked closely on managing Small Business campaigns on Google AdWords
  • Performed in keyword and competitive keyword research as part of campaign strategy
  • Wrote 3-5 Blog Posts for an Small Business Insurance client
  • Created 4-6 Landing Pages for a Trucking Small Business client
  • Curated Social Media and SEO content for clients
  • Experienced in using a diverse set of applications such as WordPress, Google Analytics, Basecamp, Report Garden, Campaign Monitor and Canva

Paid and Organic Social Media Management

Naach For Fun
01.2019 - Current
  • Vertical: Dance Organization/Small Business
  • Founded Naach For Fun dance company back in 2019 and have been managing Social Media from both paid and organic perspectives
  • Managing a team of 30 Instructors, Dancers and Digital Team members
  • Heavily involved in the 2SLGBTQ+ space through Performance Arts and Volunteering initiatives
  • Created digital projects and workshops that have appeared on mainstream news such as ETalk, Breakfast Television, CityNews, Global News and Omni News
  • Increased Instagram organic followers to 11.2k users till date
  • Curated robust Content Calendar with relevant dates and ideas to generate user content
  • Well versed with video editing apps, such as InShot, Canva and CapCut to create engaging content
  • Responsible for client outreach to create new team opportunities

Education

Post Grad Certificate - Advertising Account Management

Sheridan College
Mississauga, ON
01.2018

Bachelor of Arts - History

York University
Toronto, None
06-2015

Skills

  • Platform Expertise

  • Problem-Solving

  • Teamwork and Collaboration

  • Critical Thinking

  • Effective Organization

Languages

English
Native or Bilingual
Hindi
Native or Bilingual

Accomplishments

  • Achieved generating 100+ leads for an Auto brand by introducing a Lead Campaign for Social
  • Tested multiple platforms and objectives to expand client touchpoints (Pinterest and TikTok)
  • Supervised team of 3+ staff members coming from different levels, as well as locations (local and overseas)

Timeline

Paid Social Media Supervisor

OMD
01.2021 - Current

Paid Social Media Strategist

OMD
01.2019 - 01.2021

Paid and Organic Social Media Management

Naach For Fun
01.2019 - Current

Paid Social Media Co-ordinator

Starcom (Unison)
01.2018 - 01.2019

Campaign and Social Media Content Assistant

Candybox Marketing
01.2018 - 12.2018

Post Grad Certificate - Advertising Account Management

Sheridan College

Bachelor of Arts - History

York University

Similar Profiles

CREATE PROFILE
SUZANNE ARANHA