Suzan Stone

• Lead multi-city team of 25 across strategy, planning, and buying, while maintaining strong client and vendor partnerships to deliver measurable results and best-in-class negotiations
• Analyze media, industry trends, consumer insights and data to formulate informed media decisions to develop full-funnel media strategies.
• Lead and develop broadcast integrations with national brands such as Domino's/7-Eleven/Harvey's/Montana's/The Brick.
• Working with national and local brand with various levels of objectives and budgets to identify growth opportunities.
• Managing Client Budgets from $5k - $15M in annual revenue
• New Business Development with strategy, pitching and proposal development
• Client Onboarding
• The ability to operate at the strategic level yet being close enough to the details to add value to client and be a real support to the team.
• The ability to challenge conventional approaches and a willingness to explore unique approaches.
• Hands-on experience and a passion for building a brand.
• A results-oriented mindset with the ability to manage, from strategic development to detailed execution.

As an independent contractor running my own media agency for three years, I developed strong enterprise-level marketing leadership, owning end-to-end strategy across brand building, full-funnel media, client growth, and performance, while advising senior stakeholders and driving measurable business impact.

• Clients consisted of Calgary + BC agencies + small businesses
• Developed customized strategy, planning and buying services.
• Business development, presentations, media negotiation.

• Established the Vancouver in-house media department after Men's Wearhouse's acquisition of Moores in 2000.
• Developed and executed U.S. media strategy with a focus on cost-efficient CPM delivery Communications with company marketing stake holders
• Established partnerships with key media outlets to leverage promotional opportunities and increase reach.
• Analyzed market trends and consumer behavior to inform targeted advertising campaigns.
• Managed relationships with external vendors and media partners for optimal campaign execution.

• Collaborated with planning and creative teams to develop impactful multi-channel campaigns.
• Provided mentorship and quality control for media plans and reports.
• Presented media strategies and results to clients and leadership.
• Conducted research to guide optimization and planning decisions.
• Analyzed market trends and audience insights to inform strategic planning and optimize media placements.