Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Suvidha Bhatia

Suvidha Bhatia

Greater Toronto Area,ON

Summary

Growth-focused executive with 15+ years of experience in digital advertising, revenue acceleration, and high-performance team leadership. Proven track record in scaling revenue, forging strategic partnerships, and driving innovation in the evolving AdTech landscape. Passionate about building and leading teams that exceed revenue goals and push the boundaries of advertising technology. Portfolio includes working with clients in Quick Commerce, CPG, Beauty, Retail verticals like Grab, Gojek, Shopee, P&G, Unilever, Coca-Cola, Nestle, etc. and media agencies like GroupM, Dentsu, Havas, Publicis, etc.

Overview

17
17
years of professional experience
1
1
Certification

Work History

HEAD OF MONETISATION

Criteo
05.2021 - Current
  • Company Overview: Retail Media, Singapore
  • Set and execute a strategic vision and sales plan for South APAC by collaborating with stakeholders and executive leadership
  • Own and grow (top line + bottom line revenues) Retail Media business, leading to a 135% annual revenue increase in 3 years, partnering with e-commerce retailers and marketplaces in APAC
  • Lead contractual discussions with the client's commercial and legal teams, as well as with local leads
  • Managed a team of 20 sales professionals, providing coaching, mentorship, and performance evaluations
  • Collaborate with AMER and EMEA counterparts to ensure a consistent and efficient go-to-market strategy across APAC
  • Partner with a broad range of internal teams (marketing, legal, brands, R&D, technical solutions) to support sales efforts and with public relations to solidify market presence
  • Retail Media, Singapore

GROWTH STRATEGY CONSULTANT

Jumper.ai
01.2021 - 04.2021
  • Company Overview: Jumper.ai is a conversational commerce SaaS Start-up
  • Drove and established a shared Product vision and strategy from scratch
  • Designed the FB Marketing pilot program
  • Designed and implemented Growth Marketing Plan including but not limited to: Content Marketing, SEO/SEM, Go-To-Market strategy, Marketing Budget & ROI, New customer acquisition strategy
  • Jumper.ai is a conversational commerce SaaS Start-up

HEAD OF SALES

Jampp Pte Ltd
12.2018 - 02.2020
  • Company Overview: Jampp is a programmatic growth platform of choice for on-demand apps globally
  • Spearheaded Jampp's launch in APAC
  • Established and administered annual budget with effective controls to increase revenue, minimize burn rate and support sustainability objectives
  • Oversee expansion strategies to increase business market share, drive growth and bring in more than 10 new customers in over a year with more than USD 1MN in revenue at a growth rate of 80% from the previous year
  • Responsible for overall management of P&L (bottom line growth) for India and South East Asia business
  • Outlined key strategies and business approach for identifying and winning key accounts along with programmatic thought leadership in the app marketing community in emerging markets like India and SEA which are still nascent to programmatic tech in mobile advertising
  • Jampp is a programmatic growth platform of choice for on-demand apps globally

VICE PRESIDENT BRANDS & AGENCIES

Out There Media Asia Pte Ltd
04.2016 - 11.2018
  • Company Overview: Out There Media (OTM) is a leading mobile advertising and data monetization company that uniquely links mobile operators with advertisers via its proprietary, award-winning technology Mobucks
  • Responsible for overall revenue budgeting, planning and growth across SEA
  • Leading/Managing and Hiring International sales teams in SEA, a total of 10 team members with 5 direct reports and revenue more than 1.5M USD
  • Running all commercial partnerships with media agency investment teams on branding and positioning the campaign for effective ROI
  • Liaise with different regional, creative support and technical teams to ensure efficient campaign delivery
  • Developed strong relationships with advertisers and negotiated pricing following established procedures
  • Represent OTM at industry related events and networking platforms
  • Out There Media (OTM) is a leading mobile advertising and data monetization company that uniquely links mobile operators with advertisers via its proprietary, award-winning technology Mobucks

REGIONAL MANAGER

Affle Pte Ltd
04.2015 - 03.2016
  • Maintain and strengthen a large portfolio of clients (media agencies/brands/e-commerce)

BUSINESS DEVELOPMENT MANAGER

Click2view Pte Ltd
02.2014 - 12.2014
  • Mapping a content strategy for clients based on their requirement, in sync with their brand essence, consistency and tone of voice, optimized for search and user experience for all channels of content including online, social, email, website, mobile, video, print, etc
  • Development of a content calendar with focus on strategy, creation, and amplification of content through owned, earned, and paid media
  • Integration of content activities within traditional marketing campaigns

BUSINESS DEVELOPMENT MANAGER

Monster.com.sg
01.2012 - 02.2014
  • Work with Monster regional and global counterparts on global deals and closing deals through effective follow-up and negotiation
  • Supervised all marketing and planning activities to exceed online recruitment solution sales and margin goals

SALES

Earlier Experience
08.2008 - 02.2012

Focus on AdTech, Telco, digital media sales, and business development.

Education

Bachelor of Engineering - Telecommunications

UNIVERSITY OF MUMBAI
01.2005

Skills

  • P&L Ownership & Revenue Growth
  • Leadership
  • AdTech, Programmatic & Retail Media
  • Enterprise Sales & Strategic Partnerships
  • Go-to-Market (GTM) Strategy Execution
  • Scaling Startups & Business Expansion
  • High-Performance Team Building
  • Artificial Intelligence (AI)

Accomplishments

    Speaker & Panelist: Criteo Commerce Connect on "The Growing Advertiser Opportunity in Commerce Media"

    Member: IAB, Retail Media Council

Certification

  • Google Marketing Platform Certification, Skillshop
  • Data-driven Planning, theTradeDesk Edge
  • Marketing in a Digital World, Coursera
  • SQL for Data Science, Coursera
  • Social Media Marketing Specialization, Coursera

Timeline

HEAD OF MONETISATION

Criteo
05.2021 - Current

GROWTH STRATEGY CONSULTANT

Jumper.ai
01.2021 - 04.2021

HEAD OF SALES

Jampp Pte Ltd
12.2018 - 02.2020

VICE PRESIDENT BRANDS & AGENCIES

Out There Media Asia Pte Ltd
04.2016 - 11.2018

REGIONAL MANAGER

Affle Pte Ltd
04.2015 - 03.2016

BUSINESS DEVELOPMENT MANAGER

Click2view Pte Ltd
02.2014 - 12.2014

BUSINESS DEVELOPMENT MANAGER

Monster.com.sg
01.2012 - 02.2014

SALES

Earlier Experience
08.2008 - 02.2012

Bachelor of Engineering - Telecommunications

UNIVERSITY OF MUMBAI
Suvidha Bhatia