Summary
Overview
Work History
Education
Skills
Websites
Coursesandresearchprojects
Organizations
Languages
Timeline
BusinessDevelopmentManager
Sushmeet Kaur

Sushmeet Kaur

Canada

Summary

Experienced Event and Marketing Manager with a proven track record in creating memorable events and successful marketing campaigns. Adept at strategic planning, creative execution, and data-driven analysis, I excel in driving brand awareness and engagement. Known for my strong organizational skills, attention to detail, and ability to lead cross-functional teams, I am passionate about delivering excellence and achieving outstanding results.

Overview

9
9
years of professional experience

Work History

Events And Marketing Manager

Calgary Stampede
03.2024 - Current
  • Lead the planning and coordination of various events during the Calgary Stampede, including rodeos, concerts, parades, and cultural exhibitions
  • Collaborate with internal teams to establish event objectives, themes, and target audiences, ensuring alignment with the Calgary Stampede's mission and brand
  • Ensure that event venues are properly prepared and equipped for each function including overseeing the setup of seating, staging, lighting, sound, and other technical requirements
  • Developed and implemented marketing strategies to promote events, products, and our stores using Hubspot
  • Optimized online content for search engines and managed paid search campaigns
  • Work closely with internal teams and external contractors to ensure the smooth execution of events
  • Communicating with vendors and suppliers to secure necessary services and equipment for events.

Project Manager

MNP
03.2024 - 05.2024
  • Ensuring the accuracy and currency of program documentation, including the program roadmap, project information, and various resources and materials
  • Maintaining the program knowledge base content and distribution lists
  • Organizing activities for delivering and managing training resources for business users
  • Monitoring usage statistics across their application stack to provide insights for vendor and procurement management
  • Maintaining vendor contracts and records.

Project Manager/ Administrative Officer

HEALTH CANADA
03.2023 - 03.2024
  • Provided day-to-day client relationship support by overseeing the timely completion of production tickets and adherence to service agreements through Jira and Confluence
  • Managed timelines, overall risk, and issue management for smaller projects and scheduled system releases
  • Created innovative visualizations to identify patterns, trends, and exceptions, facilitating data-driven decisions for business executives and senior leadership
  • Collaborated with IT project managers and business analysts on cross-functional projects, researching client or application impact on the business
  • Defined, developed, and implemented data models to generate meaningful insights and delivered self-service analytical data visualizations using Power BI reports
  • Conducted key and end user application training and provided appropriate documentation for follow up when required.

Student Navigator & Event Specialist

Algonquin College
01.2020 - 01.2023
  • Led a dynamic team of new students, fostering professional growth and promoting a culture of excellence and collaboration
  • Managed end-to-end recruitment, conducted interviews, and crafted schedules for optimal staffing and operational efficiency
  • Spearheaded diverse events and training sessions, promoting inclusivity and community at Algonquin College
  • Collaborated with CAL and counseling departments, fostering strong alliances to support student needs and create a conducive learning environment
  • Orchestrated convocation ceremonies, ensuring meticulous planning for a ceremonious transition
  • Utilized MS Project for project management, Power BI for visualizations, and advanced data analysis for financial oversight and resource management
  • Directed comprehensive training and mentorship for new staff, ensuring operational continuity and excellence within the department.

Event and Marketing Manager

11:11 (Make a Wish)
01.2017 - 01.2022
  • Developed a thorough understanding of the client's objectives and requirements for the event
  • Created and presented event proposals, including budget estimates and timelines
  • Coordinated with clients to determine event details, including themes, venues, and overall scope
  • Developed and managed event budgets, ensuring all costs are accounted for
  • Negotiated with vendors and suppliers to secure cost-effective services
  • Sourced and managed relationships with vendors, including catering, decorations, audio-visual services, and more
  • Oversaw vendor contracts, ensuring terms and conditions are met
  • Developed detailed event timelines and production schedules
  • Coordinated logistics, including transportation, setup, and breakdown of event components
  • Communicated regularly with clients to provide updates on the event planning progress and coordinated with internal teams, external partners, and stakeholders to ensure seamless execution
  • Identified potential risks and developed contingency plans and addressed unforeseen issues during the event to ensure a smooth execution
  • Used various software to market events and keep track of market campaigns.

Events and marketing manager

Red Mango Resorts
01.2017 - 01.2019
  • Organizing all aspects of the event, including venue selection, catering, décor, entertainment, and scheduling
  • Acting as the main point of contact for the couple getting married, understanding their vision, and ensuring their needs are met
  • Hiring and coordinating with various vendors such as florists, photographers, musicians, and transportation services
  • Creating and managing budgets for each aspect of the wedding, ensuring expenses stay within the allocated budget
  • Overseeing logistical details such as guest accommodations, transportation, seating arrangements, and timelines
  • Handling any issues or emergencies that arise before or during the event, ensuring a smooth and seamless experience for the couple and their guests
  • Supervising staff members and ensuring everyone understands their roles and responsibilities
  • Being present during the event to oversee setup, manage any last-minute changes, and ensure everything runs according to plan
  • Keeping all stakeholders informed and updated throughout the planning process
  • Paying close attention to the finer details to ensure the event reflects the couple's vision and exceeds their expectations
  • Utilized project management software to streamline coordination with clients and track their wedding requirements and preferences
  • Managed venue setup and decoration arrangements using specialized event management software
  • Utilized knowledge of internal and external market positioning and target audiences to inform event marketing planning.

Event and Campaign Manager

Sambhav India
01.2015 - 12.2017
  • Developed a comprehensive event plan, including objectives, timelines, and budgets, for the '1 Million Trees in One Hour' initiative
  • Coordinated closely with Sambhav leadership to align event goals with organizational missions and set clear, achievable targets
  • Assembled and led a dedicated team of volunteers and staff, assigning specific roles and responsibilities for both physical tree planting events and virtual conferences
  • Secured necessary permits and permissions for physical tree planting events and ensured proper setup of virtual conference platforms
  • Identified and engaged potential sponsors and partners, negotiating agreements and managing relationships for both physical and virtual components of the events
  • Developed and implemented marketing and communications plans to raise awareness about events, utilizing social media, press releases, and community outreach strategies for both physical and virtual engagement
  • Recruited, trained, and managed a large network of volunteers across the state
  • Oversaw the execution of planting activities at various sites across the state, ensuring each site had adequate supervision and resources for both physical and virtual components
  • Organized cleanup and follow-up activities post-physical events, collected feedback from participants, and prepared comprehensive reports detailing outcomes and impact for both physical tree planting events and virtual conferences
  • Developed a state-specific strategy for implementing the '1 Million Trees in One Hour' initiative in Punjab, India, focusing on maximizing impact and community engagement within the region
  • Built and maintained relationships with state government officials, local authorities, and community leaders in Punjab to garner support and facilitate collaboration for the initiative
  • Identified suitable locations across Punjab for tree planting activities, coordinating with local experts to ensure the chosen sites were ecologically appropriate for planting
  • Ensured the distribution of necessary resources, such as saplings, tools, and materials, to different planting sites across Punjab
  • Recruited and managed a large network of volunteers.

Education

Bachelors of Business Administration - Business Administration

Algonquin College
Ottawa, ON
12.2023

Skills

  • Curious Learner
  • Team Work
  • Organization
  • Flexibility
  • Digital Marketing
  • Multi-tasking
  • Problem Solver
  • Agile Event Planning
  • Scrum
  • Client Communication
  • Creativity
  • Leadership
  • Negotiation
  • Time Management
  • Attention to Detail
  • Strategic Thinking
  • Adaptability
  • Customer Relationship Management
  • Vendor Management
  • Conflict Resolution
  • Decision Making
  • Presentation Skills
  • Stakeholder Engagement
  • Salesforce
  • Zapier
  • Soha
  • PM and EMR Systems
  • Confluence
  • KompoZer
  • PowerBi
  • Hubspot
  • Six Sigma Approach
  • Oracle
  • SAP
  • Microsoft Suite 365
  • SQL
  • MS Project
  • Tableau
  • Adobe Creative Suite
  • Google Analytics
  • Mailchimp
  • Eventbrite
  • Canva
  • Hootsuite
  • Buffer
  • Asana
  • Trello
  • Slack
  • SurveyMonkey
  • WordPress
  • Momentus

Websites

Coursesandresearchprojects

  • Event Management
  • Project Management
  • Accounting and Finance
  • Human resources
  • Business planning
  • Business Analytics
  • Selling and leadership
  • Lean Six sigma
  • Marketing management and communication
  • Supply chain management

Organizations

  • Sambhav India, District lead and Event Manager
  • Khalsa Aid - Event and Marketing Manager
  • Be the Change, India (State representative)
  • Goonj India

Languages

English
Hindi
Punjabi

Timeline

Events And Marketing Manager

Calgary Stampede
03.2024 - Current

Project Manager

MNP
03.2024 - 05.2024

Project Manager/ Administrative Officer

HEALTH CANADA
03.2023 - 03.2024

Student Navigator & Event Specialist

Algonquin College
01.2020 - 01.2023

Event and Marketing Manager

11:11 (Make a Wish)
01.2017 - 01.2022

Events and marketing manager

Red Mango Resorts
01.2017 - 01.2019

Event and Campaign Manager

Sambhav India
01.2015 - 12.2017

Bachelors of Business Administration - Business Administration

Algonquin College

Similar Profiles

CREATE PROFILE
Sushmeet Kaur