Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Additional Information
Timeline
Generic

Sushma Carvalho

Burnaby,BC

Summary

Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Overview

24
24
years of professional experience

Work History

Director Planning & Inventory Management

Williams Sonoma Inc
01.2015 - 07.2022
  • Led a team of 15 comprising of Managers, Demand & Supply Planners, Allocation Planner & Supply Chain Specialists
  • Developed brand level fiscal plans for Company Owned stores, websites & Franchise businesses and led monthly S&OP across Divisions
  • Executed brand level sales and inventory plans to contribute to an average annual sales increase of 12% from 2018-21
  • Collaborated with Sales, Marketing and Finance to drive accurate Demand planning for Company owned Retail and Ecommerce channels in Australia and UK
  • Partnered with DMM and country manager on channel forecast
  • Led weekly sales review meetings with Buying team, bi-weekly sales review with stores and ecom, and monthly open-to-buy (OTB) reviews
  • Collaborated with DMM on pre-season top-down targets, and assortment planning and partnered with planning team to reconcile bottoms up financials and hind-sighting
  • Influenced assortment planning thru SKU ranking and SKU rationalization
  • Led the inventory team in strategic planning and buying for company-owned stores and websites as well as purchasing for Franchise partners
  • Managed supply chain issues within the active S&OP horizon collaborating with sourcing and transportation teams
  • Led Planning team on inventory optimization with emphasis on key best sellers based on SKU rationalization ranking, comprising of 4000 SKUs for the brand
  • Collaborated with Ecommerce manager to optimize Ecommerce metrics like CTR, conversions rates, & average order size by reviewing analytics on site traffic, success of campaigns & top searched key words
  • Led planning team business reviews on sales and inventory analysis identifying strategic and tactical opportunities to maximize sales, margin & inventory optimization
  • Strategized promotion plans for stores and Ecommerce channels in Australia and UK in partnership with the DMM to maximize sales, margin and inventory productivity and achieve financial targets
  • Developed Allocation team functions by optimizing omni channel inventory, supporting Retail and Ecommerce business in Australia and UK
  • Built and maintained strong collaboration across Buying, Site merchandising, finance, retail, ecommerce, visual, allocation, sourcing, logistics and the distribution centers
  • Directed operational excellence, identifying opportunities on process refinement and resolved issues with culturally diversified and globally dispersed cross functional teams
  • Partnered with Franchise partners in Middle East, Mexico, Philippines, Korea & India to influence accurate OTB planning, drive Franchise sales opportunities & optimize inventory flow
  • Partnered with cross-brand teams in seasonal merchandising & planning activities between WSI & Franchise partners to ensure consistency in strategy and processes.

Director - Buying & Merchandise Planning

Jade E-Services - Zalora
11.2013 - 04.2014

Planning Lead for the Singapore and Hong Kong Region.
Improved sales trend across categories while increasing profit margin contribution.
Developed effective promotion on a Brand and category level thereby increasing stock turn and reducing margin decay.
Enhanced supplier contractual agreements and achieved higher KPIs

Merchandise Planner

Fashion Dynamics - FJ Benjamin
04.2013 - 11.2013

Developed Tops Down and Bottom Up SKU and assortment planning through analysis of consumers, competitors, industry trends, and category performance.

Department Manager - Accessories

Swiss Watch Group FZCO
07.2011 - 12.2011

Headed the accessories Division and developed the division's growth in the Middle East market.
Oversaw product development, planning, and purchasing budget while also developing strategies on brand positioning, new product launches and new outlet openings.

Product Manager

Allied Enterprises - Chalhoub Group
08.2008 - 05.2010

Contributed to double digit growth in the Gifts Division retailing under Tanagra and stand alone Boutiques.
Developed and implemented optimum product mix across categories to drive profitable premium category assortments as well as premium consumer experiences for retail and corporate consumers.
Built optimal offers with existing product lines through industry intelligence analysis and close collaboration with retail operations while reducing stock holding of slow movers.
Liaised with principal Brands on seasonal campaigns and developed strategies to implement promotional plans, product launches and BTL activities.

Senior Product Manager - Luxury Watches

Swiss Watch Group FZCO
03.2007 - 07.2008

Senior Buyer & Category Manager

Supreme Food Service GmbH & Co.
05.2005 - 11.2006

Market Research Consultant

Incite Research & Marketing Solutions
12.2004 - 05.2005

Senior Merchandiser

PREL - Wal-Mart Global Sourcing
07.1998 - 08.2000

Education

Full Time MBA Candidate -

Simon Fraser University
Vancouver, Canada
08.2024

Masters in Retail & Consumer Science -

University of Arizona
AZ, United States
08.2003

Masters in Textiles, Fashion Merchandising & Design -

University of Rhode Island
RI, United States
05.2001

Bachelors in Textiles & Clothing -

Nirmala Niketan College of Home Science
04.1994

Skills

  • Leadership
  • Strategic insight
  • Financial Analysis
  • Stakeholder management
  • Product Merchandising
  • Assortment planning
  • Inventory Optimization
  • Inventory Control
  • Cross functional Team collaboration
  • Strong Influencer
  • Analytical
  • People management

Accomplishments

  • Standardized Demand and Supply Planning parameters and tools to aid in Assortment management.
  • Standardized sales analysis reports to support management team on consistent and accurate data with analysis for further review
  • Optimized allocation decisions that delivered double digit increase in sales, margin, and improved inventory turn
  • Key stakeholder in end-to-end project management functions (from conceptualization to implementation) and enhancement of the Global Portal
  • Developed and deployed Governance Plans for enhancement of the Global Portal for efficiency in Franchise order placement
  • Successfully led on-boarding of new Franchise partners in Mexico, Korea and India
  • Accomplished successful launch of Pottery Barn Kids Brand E-commerce launch in UK with Strategic Planning and effective forecasting to support the launch.
  • Led Order Management team across brands ensuring process improvements and facilitated teams to drive efficiencies in placement fulfilment and supply chain across markets.

Languages

English
Full Professional
French
Elementary

Additional Information

I have developed a passion for sustainability in the workplace.

Currently working on a project with Nomad Coffee to develop their sustainable messaging of No Single Use Cups.

Timeline

Director Planning & Inventory Management

Williams Sonoma Inc
01.2015 - 07.2022

Director - Buying & Merchandise Planning

Jade E-Services - Zalora
11.2013 - 04.2014

Merchandise Planner

Fashion Dynamics - FJ Benjamin
04.2013 - 11.2013

Department Manager - Accessories

Swiss Watch Group FZCO
07.2011 - 12.2011

Product Manager

Allied Enterprises - Chalhoub Group
08.2008 - 05.2010

Senior Product Manager - Luxury Watches

Swiss Watch Group FZCO
03.2007 - 07.2008

Senior Buyer & Category Manager

Supreme Food Service GmbH & Co.
05.2005 - 11.2006

Market Research Consultant

Incite Research & Marketing Solutions
12.2004 - 05.2005

Senior Merchandiser

PREL - Wal-Mart Global Sourcing
07.1998 - 08.2000

Full Time MBA Candidate -

Simon Fraser University

Masters in Retail & Consumer Science -

University of Arizona

Masters in Textiles, Fashion Merchandising & Design -

University of Rhode Island

Bachelors in Textiles & Clothing -

Nirmala Niketan College of Home Science
Sushma Carvalho