Susan O'Keeffe
Innisfil,ON
Summary
Talented Account Director with 10+ years of digital and traditional marketing experience. Key roles have included client management, business lead, team leadership, finance/budget management, project management, strategic development of digital/experiential campaigns and more. Passion for CRM, Lifecycle marketing and analytics.
Exceptionally organized with strong communication skills and the ability to prioritize and multi-task to develop and implement highly creative and engaging marketing campaigns. A team player with a strong ability to lead, motivate and manage in a fast paced working environment.
Overview
13
13
years of professional experience
Work History
Account Director
FCB/Six
Toronto (GTA), Ontario
11.2021 - Current
- Oversaw team of 5 professionals handling pharma accounts working primarily with CRM, consumer lifecycle marketing and data to improve engagement and enhance the patient experience.
- Compiled and analyzed data to determine approaches to improve engagement and performance.
- Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts.
- Obtained client buy-in for new proposals using polished and professional presentations.
- Coordinated with department heads to develop agency revenue streams and long-term strategies.
Account Director
Clearmotive (contract)
GTA , ON
03.2021 - 05.2021
- Client lead for multiple accounts (small to medium clients)
- Multiple streams of projects focusing primarily on digital media and web.
- Remote position, working across various time zones
- Managed team of 5, including creative and accounts
- Contract position for 3months
Client Engagement Lead (Account Director)
GTB
Toronto, ON
03.2016 - 03.2021
- Engagement Lead (Account Director) at GTB - Agency of record for Ford Motors Canada
- Unique role, engaging with all areas of the business as key CRM / Engagement lead. Responsible for strategy and planning CRM programs for all areas including retail, service and brand marketing teams
- Day to day engagement with all Ford clients and teams.
- CRM (email, DM, loyalty, consumer lifecycle) and FordPass app were my key responsibilities. This meant I was involved in all aspects of Ford
- Directly managed team of 8+ including data analysts, creative, PM, and accounts.
Account Manager
Blueband Brand + Digital
Toronto, ON
01.2014 - 02.2016
- Key Account Manager at BBD - a boutique digital agency: Digital, web & app development, experiential, media, CRM, SEO, content creation.
- Clients: SAB Miller, TD Bank, Parmalat, Mastro, Marks, Canada Basketball, and more.
- Day-to-day contact for all clients, partner agencies, third party-vendors, and internal teams.
- Control and ensure goals of client are surpassed – budgets, timelines, revenue, estimates.
- Direct and oversee implementation of all projects – from client communication, briefing, status meetings, presentations, and business development.
- Prepare presentations, SOWs, WBS, finance, reports and proposals for client
Account Manager
Engagement Labs
Toronto, ON
10.2012 - 01.2014
- Key Account manager across various clients - small agency of approx. 10.
- Analytics driven marketing, focused on assisting clients with building their brands for the right audience, at the right time, utilizing right digital mediums efficiently.
- Responsible for client management and brand portfolios.
- Monitor and report weekly on campaign performance via internal tracking systems and tools.
- Creation of proposals, briefs and other marketing materials.
Digital Account Executive
Blarney Woollen Mills (contract)
Cork, Ireland
02.2011 - 08.2011
- Role: Consult and develop online business for e-commerce and social.
- Controlled all online marketing activity and online sales – successful in growing sales revenue by 20% EXPERIENCE
- Responsible for developing strategic brand plans via digital tools
- Assisted in website updates, development of newsletters, brand design, UX/UI, social media launch and other digital activities.
- Worked with internal IT team – media, online advertising, consumer engagement.
- Identified and understood clients' advertising needs and developed ideal marketing solutions
Digital Account Executive (Intern)
Cork Midsummer Festival
Cork, Ireland
09.2010 - 08.2011
- Annual multi-disciplinary arts festival located in Cork City Centre for 14-day period – non-profit.
- Worked with numerous corporate social and community organizations in Cork and Ireland to secure funding, by means of cultivation, sponsorship, media and joint marketing and branding. Key sponsor and partner – Heineken Ireland.
- Responsible primarily on branding and advertising, with emphasis on arts and theatre. Drafted marketing and social media plans.
- Drove brand awareness of Cork Midsummer Festival in Europe and Ireland online, etc.
- Successful in securing Google AdWords Grant for promotion across Ireland and Europe.
Digital Account Ex
Morgan McKinley
Cork, Ireland
06.2010 - 11.2010
- Executed development of international digital marketing plans - France, Japan, Netherlands, etc.
- Worked with global teams to consult on plans - key contact from our global headquarters in Ireland.
Education
Masters – MSc - Marketing, Consumption and Society
Kemmy Business School
Limerick, Ireland2010
BA Honors - Economics and Politics
University College Cork
Cork, Ireland 2009
Skills
- Relationship Building
- Verbal and Written Communication
- Problem Solving
- Time Management
- Decision Making
- Data Analytics
- Marketing Strategy Development
Timeline
Account Director
FCB/Six
11.2021 - Current
Account Director
Clearmotive (contract)
03.2021 - 05.2021
Client Engagement Lead (Account Director)
GTB
03.2016 - 03.2021
Account Manager
Blueband Brand + Digital
01.2014 - 02.2016
Account Manager
Engagement Labs
10.2012 - 01.2014
Digital Account Executive
Blarney Woollen Mills (contract)
02.2011 - 08.2011
Digital Account Executive (Intern)
Cork Midsummer Festival
09.2010 - 08.2011
Digital Account Ex
Morgan McKinley
06.2010 - 11.2010
Masters – MSc - Marketing, Consumption and Society
Kemmy Business School
BA Honors - Economics and Politics
University College Cork
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