Summary
Overview
Work History
Education
Skills
Timeline
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Susan Latin

Morgan Hill

Summary

Proven leader in sales, adept at negotiation and CRM proficiency, I significantly boosted revenue and client retention across diverse sectors at UICO. With a knack for fostering strong relationships and executing strategic sales plans, my approach has consistently surpassed targets, demonstrating exceptional territory management and customer service skills.

Overview

31
31
years of professional experience

Work History

Western Regional Sales Manager

UICO
08.2023 - Current
  • Managed growth territory of Western US from Texas west.
  • Worked closely with product management teams and applications engineers to ensure alignment between sales objectives and product offerings.
  • Established regular communication channels with clients through email newsletters or social media updates for continuous engagement – ultimately leading to higher retention rates.
  • Developed and maintained strong relationships with key clients, resulting in long-term partnerships and increased revenue.
  • Wide array of verticals served diversified end products, such as EV Charging, Industrial Controls, Outdoor Signage, and Partner Collaborations in Medical Devices.
  • Introduced cross-selling techniques among the sales team members and partners, increasing overall profitability for the company.

Senior Sales Executive

Tempo Automation
04.2021 - 07.2023
  • Quick-turn, high mix, low volume PCB Assembly
  • Employed effective problem-solving techniques, increasing client satisfaction rating.
  • Strategic accounts in Aerospace, Defense, Medical, Autonomous Vehicles and Semi-Conductor verticals.
  • Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
  • Exceeded sales targets by effectively managing a diverse portfolio of products and services. On track to close 5 Million in business at time of company closure.
  • Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.

Sales Executive

DDI Assembly
01.2003 - 01.2007
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits. Yearly goal at time of departure was 7Million USD
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
  • Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.

Sales Executive

Reptron Electronics
10.2000 - 09.2003
  • Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
  • Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
  • Expanded market share with strategic territory planning and targeted prospecting.
  • Display Integration introduced to a Tier 1 exercise equipment manufacturer and sold memory modules to a major 911 control board manufacturer.
  • On target for 7 million US in bookings at time of move to California.

Account Executive

DDI PCB
01.1999 - 10.2000
  • Starting in the Business Development Team, rapidly promoted to Account Manager selling Design, FAB and Assembly services to start-ups in the SF Bay Area.
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.

Lead Inside Sales

Reptron Electronics
04.1994 - 10.1999
  • Developed strong relationships with Account Managers and clients, resulting in repeat business and referrals.
  • Monitored industry trends and competitor activities, adjusting sales tactics accordingly to maintain a competitive edge.
  • Collaborated with cross-functional teams to ensure seamless communication throughout the entire sales process.
  • Responsible for manually crossing components to match our line card and product availability to capture maximum amount of business.
  • Provided exceptional product knowledge, enabling customers to make informed decisions on their purchases.

Education

High School Diploma -

Leland High School
San Jose, CA

Associate of Arts - Education

SJBC
San Jose

Skills

  • Negotiation expertise
  • Sales Presentations
  • Sales Training
  • CRM proficiency
  • Territory Management
  • Industry Networking
  • Sales Pipeline Management
  • Customer Service
  • Effective Multitasking
  • Deal Closing
  • Decision-Making
  • Sales Lifecycle Management
  • Customer Support
  • Conflict Resolution
  • Channel Partnerships

Timeline

Western Regional Sales Manager

UICO
08.2023 - Current

Senior Sales Executive

Tempo Automation
04.2021 - 07.2023

Sales Executive

DDI Assembly
01.2003 - 01.2007

Sales Executive

Reptron Electronics
10.2000 - 09.2003

Account Executive

DDI PCB
01.1999 - 10.2000

Lead Inside Sales

Reptron Electronics
04.1994 - 10.1999

High School Diploma -

Leland High School

Associate of Arts - Education

SJBC

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Susan Latin