Susan Knight
Summary
With over 30 years in the media industry I have embraced all aspects of communications and excell in a competitive industry by staying current with successful marketing trends. My journey in radio broadcasting has included, along with my on air work, Promotions Director, Music Director, and Program Director.
Overview
31
31
years of professional experience
Work History
Promotions Director / On Air Host
Pattison Media
10.2022 - Current
- Analyzed sales and marketing data for improved strategies.
- Collaborated with sales staff to plan campaigns.
- Managed day-to-day functions of promotion departments.
- Cultivated and maintained strategic alliances with key partners.
- Streamlined promotional processes, resulting in improved efficiency and cost effectiveness.
- Managed multiple simultaneous projects, ensuring each met deadlines and achieved desired results.
Program & Music Director / On Air Host
Rogers Media
01.2017 - 01.2020
- Developed strong relationships with local businesses, promoting community involvement and boosting advertising opportunities for the station.
- Maintained up-to-date knowledge of industry trends, ensuring the station remained competitive in a rapidly evolving market.
- Enhanced radio station''s brand image through the development of high-quality content and creative on-air segments.
- Collaborated with sales team to create compelling advertisements, resulting in increased revenue for the station.
Program & Music Director / On Air Host
Pattison Media
01.2014 - 01.2017
- Collaborated closely with executive leadership to develop strategic plans for long-term growth.
- Monitored program performance to identify areas for improvement.
- Collaborated with sales team to create compelling advertisements, resulting in increased revenue for the station.
Afternoon Drive Host
Rawlco Radio
01.2012 - 01.2014
Morning Show Host
Standard Radio / Astral Media / Bell Media
01.2005 - 01.2012
On Air Host / Assistant Music Director
Seacoast Sound
01.2002 - 01.2005
On Air Host / Music Director /Assistant Promotions Director
Rogers Media
01.1996 - 01.2005
Morning Show Host / Music Director
Beaver Communications
01.1995 - 01.1996
On Air Host / Assistant Music Director
Telemedia Broadcasting Inc.
01.1994 - 01.1995
Education
Radio Broadcasting
Fanshawe College
London, Ontario01.1994
Skills
- Vision and Execution - work with partners to build creative, effective promotions and marketing plans from the ground up; capable on the front line and behind the scenes
- Team Player – Act on behalf of and with teams that work together, strive for excellence and achieve results
- Pioneer – know there is always a better way of achieving results and willing to take calculated risks to explore new concepts yielding added levels of success
- Innovative thinker and problem solver - adept at generating ideas, exploring possibilities, and implementing effective strategies
Timeline
Promotions Director / On Air Host
Pattison Media
10.2022 - Current
Program & Music Director / On Air Host
Rogers Media
01.2017 - 01.2020
Program & Music Director / On Air Host
Pattison Media
01.2014 - 01.2017
Afternoon Drive Host
Rawlco Radio
01.2012 - 01.2014
Morning Show Host
Standard Radio / Astral Media / Bell Media
01.2005 - 01.2012
On Air Host / Assistant Music Director
Seacoast Sound
01.2002 - 01.2005
On Air Host / Music Director /Assistant Promotions Director
Rogers Media
01.1996 - 01.2005
Morning Show Host / Music Director
Beaver Communications
01.1995 - 01.1996
On Air Host / Assistant Music Director
Telemedia Broadcasting Inc.
01.1994 - 01.1995
Radio Broadcasting
Fanshawe College
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