SUSAN IWEZOR-GODWIN
North York,ON
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects and also proven ability to quickly grasp customer needs and implement successful strategic plans.
Overview
5
5
years of professional experience
Work History
Customer Relationship Manager
MAGENTA RESIDENTIAL
02.2021 - 08.2023
- Developed long-term relationships with customers through personalized interactions, ensuring loyalty and repeat business.
- Enhanced customer satisfaction by addressing and resolving customer queries, concerns, and complaints promptly.
- Collaborated with marketing teams to create targeted campaigns aimed at increasing brand awareness among existing customers.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
Brand Strategist
TSC AGENCY
08.2019 - 01.2021
- Developed, executed, and managed online marketing campaigns and projects for diverse industry clients, GT Bank, UBA, Revlon, Afa Sports, Arise Fashion Week, and Honeywell Flourmills, among others, driving brand awareness, engagement, traffic and increase market shares.
- Developed and created large-scale events aimed at promoting client’s brands and services. press releases and managed PR for brands.
- Manage influencer campaigns to meet clients' KPI
- Collaborated in the development of marketing project plans, contributing to outlining specific goals, defining clear timelines, and establishing measurable outcomes, resulting in a 20% improvement in project planning efficiency
- Conducted competitive analysis to identify areas of opportunity in the marketplace and coordinated with internal teams to develop content that communicated the brand's message effectively
Brand Management Intern
Ozinna.com
05.2018 - 12.2018
- Collaborate with cross-functional teams to address issues and improve user sentiment by 30%.
- Use different content format like reels, tiktoks, campaign photography in line with brand’s image to increase social media engagement by 60%
- Directed the team of web developers to re-design the website thereby increasing website engagement time by 2x and decreasing abandoned cart rate by 30% over 4 months.
- Improved customer experience by 90% through reviewing the payment platforms, and website host and therefore increasing our foreign customer base by 25%
- Doubled new customer acquisition from 10-15 new customers to 20-30 new customers monthly through the implementation of new marketing strategies focused on online advertising and improving the company's e-commerce website, social media, and search engine optimization.
Education
Brand Management, Postgrad -
Seneca College
01.2024
Bachelor of Science - Mass Communication
Novena University
Skills
- Communication
- Time Management
- Teamwork
- Problem-solving
- Attention to Detail
- Adaptability
- Computer Skills
- Analytical Skills
- Sales Proficiency
- Training and Mentoring
- Schedule Management
- Research and Due Diligence
Languages
English
Native or Bilingual
additional information - language proficiency
- English
- French (Beginner)
Timeline
Customer Relationship Manager
MAGENTA RESIDENTIAL
02.2021 - 08.2023
Brand Strategist
TSC AGENCY
08.2019 - 01.2021
Brand Management Intern
Ozinna.com
05.2018 - 12.2018
Brand Management, Postgrad -
Seneca College
Bachelor of Science - Mass Communication
Novena University
Similar Profiles
Bron GouldingBron Goulding
Team Member at Magenta Community ServicesTeam Member at Magenta Community Services
Vikas BhardwajVikas Bhardwaj
Head - Asset Management at Magenta MobilityHead - Asset Management at Magenta Mobility
Tushar RanparaTushar Ranpara
Head - Business Development & Sales at Magenta EV Solutions Pvt. LtdHead - Business Development & Sales at Magenta EV Solutions Pvt. Ltd
Ava MulzacAva Mulzac
Cake Decorator at Baker Street Inc.Cake Decorator at Baker Street Inc.
Dennis LukDennis Luk
Senior Staff Accountant at HSM LLP Chartered Professional AccountantsSenior Staff Accountant at HSM LLP Chartered Professional Accountants