SUSAN GUPTA
Toronto, ON,ON
How many ideas have there been in the history of the human race that were unthinkable ten years before they appeared?
Fyodor Dostoevsky
Summary
Forward-thinking Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns. Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment. Goal-oriented manager with distinguished experience in various industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Accomplished Sales Manager offering 20 years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
13
13
years of professional experience
Work History
Sales Representative
Summit Realty, KW, Royal LePage
08.2014 - Current
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- SARS Designation - to prepare and ease seniors into retirement home; or remodel existing home to accommodate needs of seniors (example stair lifts),
- Developed various print, media campaigns for both business and consumer targeted clients
- Accomplished new build sales - 80% sold in 4 weeks
- Second real estate team- On site selling 14 units townhomes – www.livtownhomes.com – achieved success in 6 months contract 12 months
- Leveraged CRM system to manage sales activities and track sales performance.
- LinkedIn - https://ca.1inkedin.com/in/susangupta
- Https://www.facebook.com/susanguptaproperties
- Websites - susangupta.com;Susanghomes.comm
Director
motum b2b
Mississauga, ON
01.2016 - 04.2017
- Strategic – execution of demand generation programs sale pipeline target achieved
- Increased conversion by 70% - active follow-up
- New business development – inbound leads, prepare presentations, present, follow-up closure for sale
- Result – 10 presentations – signed 3 contracts
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Assisted with sales and marketing strategies to foster achievement of revenue goals - increased revenue 875k
Senior Account Manager
5th business
03.2011 - 11.2013
- Focus on understanding Client's business in order to draw insights -provide intelligent and imaginative solutions
- Direct reports, account manager and account co-ordinate (team of 4)
- Launched multi-integrated ‘switch to win' campaign with target to increase e-billing customers by 5% - result 17.8
- Met client objective of reduced operating costs by 4%
- Developed multi-media campaign including DM, Print Advertising, List purchase, E-blasts, Microsites, PR - to launch custom trailers sales goal achieved in 6 months.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
Senior Account Manager
Watt International
01.2010 - 03.2011
- Detailed project management of creative, including budgets, production scheduling, photoshoots and consistent communication with Client to achieve marketing objectives
- 196 skuas nationally - creative modified to appeal to regional market
- Resolved escalating Client issues, spearheading new revenue generating initiatives
- Merchandising campaign development national calendar program, regional and OPS tests
- Deployed guerilla tactics -maintain market share Converge with agency partners to ensure consistency of brand image
- Analyzed key competitors to respond to competitive threats.
Education
Bachelor of Commerce - Marketing
Certification PSW - Health - PSW
Personal Support Worker
Online E-Marketing - Digital Marketing
06.2018
Branding - Marketing
04.2020
Real Estate License - Real Estate
08.2014
Skills
- Senior Real Estate Specialist (SRES)
- Home Tours
- Marketing and Advertising
- Commercial Real Estate/Residential/New builds
- Property Management - Leasing - Reviewing applications, verifying employment; providing feedback
- Business Development
- Marketing Strategies/Campaigns Website PM – launched 6 sites
- Relationship Management Advertising Campaigns – Mass Media, Print, OOH, Radio, TV
- Brand development Event Planning
- Print Production Email Drip Campaigns – CASL Compliance
- Quoting, budgets, reconciliation
- Market Intelligence Studies
- Promotional Marketing PR Releases, Lists, follow through
- Prospecting Skills
- Product and Service Knowledge
- Market Research
- B2B Sales
- Problem-Solving Strengths
- Interpersonal Communication Skills
- Campaign Support
- Promotional Planning
- Creating Collateral
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director - motum b2b
01.2016 - 04.2017
Sales Representative - Summit Realty, KW, Royal LePage
08.2014 - Current
Senior Account Manager - 5th business
03.2011 - 11.2013
Senior Account Manager - Watt International
01.2010 - 03.2011
University of Saskatchewan - Bachelor of Commerce, Marketing
TRIOS COLLEGE Healthcare - Certification PSW, Health - PSW
University of San Francisco - Online E-Marketing, Digital Marketing
Canadian Marketing Association - Branding, Marketing
RECCO - Real Estate License, Real Estate
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