Summary

Overview

Work History

Education

Skills

Work Availability

Timeline

SUSAN GUPTA

REAL ESTATE ; MARKETING

Toronto; Vancouver Island Parksville MARCH 1, 2023,ON

You read something which you thought only happened to you, and you discover that it happened 100 years ago to Dostoyevsky. This is a very great liberation for the suffering, struggling person, who always thinks that he is alone. This is why art is important.

James Baldwin

Summary

Marketing and Sales Professional with a passion for developing strategic communication solutions to achieve corporate objectives. Work with the sales team to develop marketing campaigns aligned to sales targets. Strong lead generation, prospecting and conversion skills. Multi-talented Senior Manager well-versed and highly effective at developing, executing and directing key improvements to enable business enhancements and growth. Visionary leader with solid success leading business operations toward growth.

Real Estate - building your dreams by finding the right home, with the right budget in the right area. Accomplished Real Estate Agent skilled at evaluating and marketing investment properties through large scale open houses. Expertly analyzes comparable property, short sale and foreclosure statistics to realize clients' best possible financial return. Well-developed network of real estate professionals, mortgage lenders and inspectors.

Overview

years of professional experience

Work History

Sales Representative

Sutton Summit, KW, Royal lepage

09.2014 - Current

Provide sales for new homes developments marketing/sales
Developers – Senator Homes (9130 Bathurst, Richvale) – Richvale sold 80% within 4 weeks – team effort
On site selling 14 units townhomes – www.livtownhomes.com – part of exclusive agent team
Successful prospecting listing and selling of re-sale homes
Implement door knocking, cold calling, digital strategy and direct mail
Leveraged CRM system to manage sales activities and track sales performance.

Director

motum b2b

01.2016 - 06.2018

Strategic Digital Marketing firm – execution of demand generation programs to fulfill the sale pipeline
New business development – inbound leads, prepare presentations, present, follow-up closure for sale
Result – 10 presentations – signed 2 contracts

Senior Manager

5th business

03.2011 - 11.2013

Focus on understanding Client’s business in order to draw insights which provide intelligent and imaginative solutions
Direct reports, account manager and account co-ordinate's (team of 4)
Clients – Enersource, Burlington Hydro, VSOP, St
Leonard’s Place Peel, Glasvan Great Dane, Currie Trucks, Burrows Clothiers, Via Cavour, Creative Bag, Dial One Wolfedale, Humberview Group (GM), Cintas
Client Successes
Enersource objective is to reduce operating costs
Launched a multi-integrated ‘switch to win’ campaign with a target to increase e-billing customers by 5%
ROI: Customer base for e-billing grew by 17.8%
Glasvan Great Dane pursue a new market for customized trailers
Developed a multi-media campaign including DM, Print Advertising, List purchase, E-blasts, Microsite, PR
ROI: Sales goal was surpassed within 6 months.

Senior Account Supervisor

Watt International, McDonalds

01.2010 - 03.2011

Detailed project management of creative, including budgets, production scheduling, photoshoots and consistent communication with Client to achieve marketing objectives
Resolved escalating Client issues, spearheading new revenue generating initiatives
Merchandising campaign development national calendar program, regional and OPS tests
Focus on retail POP elements – testing, launch of McCafe Specialty Drinks, Biscuits, Oatmeal, Loyalty Card
Deployed guerilla tactics when Tim Horton’s launched a competitive breakfast biscuit to maintain market share
Converge with agency partners to ensure consistency of brand image
Direct reports 2 account co-ordinators

Education

Healthcare

Trios College, Mississauga, ON

01.2023

Online E-Marketing -

University of San Francisco

04.2019

2014 ASA – Accredited Seniors Agent – November 2018 - present Integrated Branding Certification: - Canadian Marketing Association – -

01.0001

Bachelor of Commerce - Marketing

University of Saskatchewan

Skills

Marketing Strategies/Campaigns Website PM – launched 6 sites
Relationship Management Advertising Campaigns – Mass Media, Print, OOH, Radio, TV
Brand development Event Planning
Print Production Email Drip Campaigns – CASL Compliance
Quoting, budgets, reconciliation Market Intelligence Studies
Promotional Marketing PR Releases, Lists, follow through
Integrated Retail Solutions Online Strategies – PPC, Banner Ads, SEO
Media Planning/Research/Buy Social Media Strategies – Facebook, LinkedIn, Twitter, Blogs

Digital Marketing Direct Mail – Lead Generation
Professional Value Offered
Expert customer relationship management aptitude with a history of client retention and business growth through consultative selling
Extensive project management skills utilizing work back schedules, milestone approvals, monitoring of budgets and reconciliation and future recommendations following execution
Growth in sales development through daily prospecting, CRM Management, follow-up
Real Estate - Leasing, New Construction Sale, Residential Resale Sales/Prospecting/Close of deal
B2B Sales
Prospecting Skills

Work Availability

monday

tuesday

wednesday

thursday

friday

saturday

sunday

morning

afternoon

evening

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Timeline

Director - motum b2b

01.2016 - 06.2018

Sales Representative - Sutton Summit, KW, Royal lepage

09.2014 - Current

Senior Manager - 5th business

03.2011 - 11.2013

Senior Account Supervisor - Watt International, McDonalds

01.2010 - 03.2011

Trios College - , Healthcare

University of San Francisco - Online E-Marketing,

- 2014 ASA – Accredited Seniors Agent – November 2018 - present Integrated Branding Certification: - Canadian Marketing Association –,

University of Saskatchewan - Bachelor of Commerce, Marketing

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