Surbhi Arora
Brampton,ON
Summary
Experienced with creating and managing digital marketing campaigns that align with business objectives. Utilizes, content marketing, and social media strategies to enhance online presence and drive user engagement. Track record of analyzing data to optimize marketing performance and achieve measurable results.
Overview
6
6
years of professional experience
Work History
Digital Marketing Specialist
Nutrition Box
04.2023 - 11.2024
- Led innovative digital marketing campaigns across social media platforms, increasing customer engagement by 35%
- Utilized advanced conversion tracking tools and optimized bid strategies to reduce CPR by 20%, significantly enhancing ROI
- Designed high-quality graphics and posts in Canva and Adobe Illustrator, creating visually appealing content that resonated with target audiences
- Collaborated cross-departmentally with sales, customer support, and design teams to align marketing efforts and drive seamless customer interactions
- Enhanced customer engagement by promptly responding to comments and messages, achieving a 40% improvement in customer satisfaction
- Increased lead conversions by 25%, driving sales growth and enhancing the company’s online presence
- Focused on maximizing brand awareness, improving campaign performance, and refining social media strategy to boost ad impact and overall ROI
Social Media Specialist
Dev Story
02.2020 - 01.2022
- Managed and grew the company's social media presence across Facebook, Instagram, and LinkedIn, increasing engagement by 50%
- Assisted the Campaign Manager in developing and executing social media ad campaigns, contributing to a 20% increase in web traffic and lead generatio
- Worked closely with the design and content teams to create visually appealing posts and ads using Canva and Adobe Illustrator, ensuring consistency with brand guidelines.
- Utilized Facebook Pixel to track website performance and user behavior, optimizing ad targeting for better lead conversions
- Analyzed campaign results using Facebook Ads Manager, adjusting strategies to improve ROI by 25%
- Collaborated with sales and content teams to align digital marketing strategies with overall business objectives, ensuring seamless cross-functional communication
- Tracked, analyzed, and reported on key metrics such as impressions, click-through rates, and conversions, providing actionable insights to improve campaign performance
Administrative Clerk
Government Medical College & Hospital
06.2018 - 12.2019
- Provided administrative support by managing patient records, processing medical documents, and maintaining clear communication across department
- Organized staff schedules and assisted in ensuring efficient operation and workflow between hospital departments
- Coordinated the dispatch of medical supplies, ensuring timely deliveries and maintaining accurate records
- Worked closely with multiple departments to improve internal processes and ensure seamless operations
- Communicated with customers via phone and email to confirm deliveries and respond to inquiries
- Reduced errors in data entry tasks by maintaining accurate records and utilizing verification methods
- Arranged meetings and appointments and updated records to assist management
Education
Certification - Advanced Digital Marketing Certifcation
Webhopper Academy
IndiaSkills
- Digital marketing
- Social media marketing
- Detail-oriented
- Content creation
- Social media tools
- Market research and analysis
- Marketing strategies
- Graphic design
- Keyword research
- Customer service
- Customer engagement
- Relationship building
- Campaign execution
Timeline
Digital Marketing Specialist
Nutrition Box
04.2023 - 11.2024
Social Media Specialist
Dev Story
02.2020 - 01.2022
Administrative Clerk
Government Medical College & Hospital
06.2018 - 12.2019
Certification - Advanced Digital Marketing Certifcation
Webhopper Academy
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