Sunny Sen

• Strategize and write content for AI-driven banking chatbot

Key Wins: Improved conversion rate of credit card insurance program by 2% (previously 1.5%) based on A/B testing and data from phone channels

• Collaborated with UX colleagues such as designers, researchers, product owners, developers, legal, compliance, and accessibility and localization specialists to create human-centered UX journeys for retail clients
• Created content for chatbot that could understand customer intent and help them complete predefined tasks with utterances
• Helped define content design systems, information architecture and other microcopy elements such as labels, page headers, CTAs, success messages, accessibility text, toast messages and FAQs
• Partnered with designers and researchers to create prototypes for user research + feedback
• Created and updated writing guidelines

• Created marketing decks and B2B videos for SaaS products; creation of B2B videos involved scripting, shooting, and editing
• Authored marketing + technical documentation for prospective clients

Key Wins: On-field research by UX team + wrote UX content for first-ever UX improvement project at Cognizant Digital, India

• Collaborated with design team to create digital content for clients such as American Express, Monsanto, etc.
• Managed team of 4 digital content creators

• Wrote SEO-optimized copy for banners, stamp ads, blogs, social media posts and oversaw a 125% increase for website traffic on DNA's IamIn initiative
• Dabbled in dynamic world of pitch decks
• Learned Google Analytics to track serpentine trajectory of analytics