Summary
Overview
Work History
Education
Skills
Certification
Tools
Timeline
Generic

Sunilesh Shirodkar

Toronto

Summary

Seasoned Digital Product Management & Marketing Specialist with over a decade of experience across Financial Services, Fintech & Ed-tech sectors. Demonstrated expertise in developing and implementing strategic product and marketing strategies for financial products. Proven track record in spearheading digital transformation and leading cross-functional teams initiatives to enhance operational efficiency and customer experience.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Product Manager

Trilogy Inc.
09.2023 - 01.2024
  • Led the development and launch of an interactive lead generation platform for an education partner, projecting a 25% increase in marketing penetration in the first year
  • Managed relationships with external vendors and partners, ensuring alignment on project goals and expectations
  • Revamped student dashboards on QuickSight into real-time interactive tools, bridging gaps, and enhancing student engagement and success
  • Managed end-to-end project lifecycle including product specs, user stories, wireframing, project oversight, user acceptance (UAT) testing, and UI/UX design
  • Streamlined product development processes by leveraging AI tools like ChatGPT and UIZard resulting in faster time-to-market time by 25% and improved efficiency
  • Steered product strategy discussions among executive leadership by presenting compelling business cases backed up by thorough market analysis

Regional Manager (Product Consultant)

Axcel Finance
09.2022 - 04.2023
  • Collaborated with key stakeholders to define the insurance product strategy for cross-selling with microfinance products
  • Secured key insurance partnerships to create a diverse product portfolio and cross-selling strategy
  • Devised and executed a robust data-driven product & go-to-market strategy to cater to a customer base exceeding 1 million
  • Developed marketing plans and strategy to promote specific products to target demographics.
  • Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
  • Led a global cross-functional team of 10+ to develop a digital sales platform, streamlining the insurance process for microfinance clients and enhancing service availability

Product Manager (AVP)

Axis Bank
01.2020 - 08.2022
  • Spearheaded product strategy for two new sales channels (digital banking and credit cards), focusing on cross-sell of insurance and investment products
  • Launched 9 digital Insurance products across 3 digital platforms (web & mobile) with 6 partner brands, designing user experience, leading development and feature prioritization & defining GTM strategy
  • Achieved a 40% increase in digital adoption for existing sales-led business & added 10% D2C self-serve business
  • Led a cross-functional team to create demand generation strategy, including product roadmap, pricing, promotion, and digital marketing strategy
  • Launched first-to-market digital gold product, driving $7 million in sales, owned launch strategy & implementation of a customer-facing platform to alleviate sales
  • Conducted A/B tests in coordination with UI/UX & marketing teams to build personalized customer journeys
  • Implemented data-driven product decisions that enhanced user engagement by 35%
  • Led trainees and cross-functional teams to achieve strategic alignment, operational excellence, and product launches.
  • Implemented Agile methodologies for more efficient project management and team collaboration.

Product Manager (Business & Marketing)

Coverfox Insurance Broking
04.2018 - 12.2019
  • Successfully launched and scaled the life insurance Investments vertical, achieving a 30x increase in acquisition and capturing 30% market share within 2 years
  • Directed cross-functional teams including UX, product design, digital marketing, and CRM utilizing agile methods to deliver pilot projects that improved sales productivity, platform performance, and met evolving customer and advisor needs
  • Implemented data-driven improvements in customer journeys, resulting in a 6x increase in lead volume and a 70% reduction in cost-per-lead
  • Achieved significant ARPU improvement and optimized lead qualification and click-through rates.

Key Account Manager

HDFC Standard Life Insurance
06.2015 - 04.2018
  • Led digital transformation efforts within the channel, resulting in a significant increase in digital sales process adoption from 4% to 82% within 2 years
  • Developed & executed channel sales strategies and managed programs for retail and business banking partners to increase product penetration and expand customer reach
  • Enhanced customer retention rates from 68% to 82% through strategic lead generation, business planning, sales forecasting, partnership marketing & revenue forecasting initiatives
  • Achieved a 3-fold increase in performance monitoring productivity resulting in a 60% reduction in delivery times & 80% cost savings

Education

Master of Business Administration (MBA) - Marketing -

Goa Institute of Management
03.2015

Bachelor of Business Administration (BBA) - Finance -

Christ University
03.2011

Skills

  • Product Launches
  • Cross-Functional Collaboration
  • Product Lifecycle Management
  • Stakeholder Management
  • Strategic Planning
  • Digital Marketing Campaign Strategy
  • Budget Management & Forecasting
  • A/B Testing & analysis optimization
  • Product Marketing

Certification

  • Career Essentials in Generative AI, Microsoft
  • Aha! Product Management Professional
  • Google Ads Measurement Certification

Tools

· Productivity - Mixpanel, Figma, Google Analytics, Adobe, Slemma, AWS Quicksight

· Project Management Tools - ASANA, Jira

· AI- ChatGPT, UIZard

· Google Sheets, Google Slides, Excel, Powerpoint, Word

Timeline

Senior Product Manager

Trilogy Inc.
09.2023 - 01.2024

Regional Manager (Product Consultant)

Axcel Finance
09.2022 - 04.2023

Product Manager (AVP)

Axis Bank
01.2020 - 08.2022

Product Manager (Business & Marketing)

Coverfox Insurance Broking
04.2018 - 12.2019

Key Account Manager

HDFC Standard Life Insurance
06.2015 - 04.2018

Master of Business Administration (MBA) - Marketing -

Goa Institute of Management

Bachelor of Business Administration (BBA) - Finance -

Christ University

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Sunilesh Shirodkar