Sung Jin Moon
Foster City,CA
Summary
Experienced Home Health Marketer with seven years of proven success in generating and maintaining referral sources for home health agencies. Demonstrated expertise in building strong relationships with healthcare professionals, community organizations, and stakeholders to drive consistent referrals and business growth.
Overview
7
7
years of professional experience
Work History
Client Relations Executive
Pathways Home Health And Hospice
07.2021 - Current
- Cultivated and nurtured relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other healthcare professionals to generate consistent stream of referrals.
- Conducted daily outreach activities, including cold calls, emails, and in-person meetings, to expand referral networks. Attended healthcare events, conferences, and community gatherings to establish rapport and promote agency services.
- Analyzed local market trends, competitor activities, and patient needs to develop targeted marketing strategies. Implemented innovative marketing campaigns to increase agency visibility and attract potential referral sources.
- Collaborated closely with internal teams, including clinical staff, sales, and management, to ensure alignment in service delivery and maintain a high standard of customer satisfaction. Provided regular updates and reports on referral metrics and market insights.
- Ensured compliance with healthcare regulations, maintained accurate records of interactions with referral sources, and documented referral activities in CRM systems or databases.
- Tracked and measured referral performance against set targets. Identified areas for improvement and implemented action plans to meet or exceed referral goals - Consistently exceeded monthly referral targets by 20%, contributing to significant agency revenue growth.
- Provided excellent customer service to referral sources, addressing concerns promptly, and maintaining positive relationships to foster a continuous flow of referrals.
Community Relations Manager
Primeliving Home Health
10.2020 - 06.2021
- Developed and promoted corporate brand, images, and identity to media and the public.
- Managed promotional initiatives and special events to enhance career opportunity coverage and boost engagement on social media by 15%.
- Completed COVID-19 Vaccinations to ensure compliance with relevant healthcare regulations.
- Determined target demographics and devised strategic marketing initiatives to reach target audiences.
- Ensured compliance with healthcare regulations and maintained accurate records of interactions with referral sources. Utilized CRM systems or databases to track and document referral activities.
Patient Care Coordinator
First Choice Home Health & Hospice
08.2019 - 08.2020
- Evaluated effectiveness of current strategies with interdisciplinary team and utilized recommendations to make improvements to care standards.
- Worked with patients and families to develop future plans and discuss care actions.
- Acted as main point of contact for patients, doctors and hospital staff by closely reviewing medical charts and maintaining high levels of communication.
- Helped address client complaints through timely corrective actions and appropriate referrals.
Account Specialist
New Haven Home Health Inc.,
07.2018 - 08.2019
- Increased average volume of incoming referrals by 10% quarterly by consistently presenting CHF, COPD, and Total Knee&Hip Programs; reached 85~90% of quota quarterly
- Established new working relationships: Hospitals - UCSF, SMMC, VAPA&VAMP; SNFs - St. Francis Heights, Avenues, PPA, Seton Coastside, San Bruno, Millbrae, BLTC, Brookside, Devonshire Oak, Atherton Regency, and Lytton Garden; ALFs - Voralto (Belmont&Menlo Park)
- Focused on creating solutions - exemplified going above and beyond for patients by following up on DMEs, appointments, and emotional support
Marketing Liaison
Calcare Home Health Care & Hospice Inc.
03.2018 - 07.2018
- Implemented marketing plans and programs that position company services favorably in the market to increase referrals and agency admissions.
- Effectively built and maintained strong relationships with internal and external key stakeholders to ensure proper messaging of company beliefs and service offerings.
- Provided reporting to Administrator; including but not limited to reporting on status of prioritized marketing and communication activities both historical and forward-looking; identified specialty practices or physicians who can increase marketing value.
Account Specialist
New Haven Home Health Services, Inc.
09.2016 - 01.2018
- Developed reputation as an efficient service provider with high levels of accuracy.
- Served as the main liaison between case managers and patients.
- Ensured one of kind experience by addressing patient concerns, demonstrating empathy and resolving problems on the spot.
- Elaborated changes in the market and implemented effective strategies to reach monthly quotas on average of 88% in 2017.
- Created and maintained an organized database to keep track of patients' discharge dates and DME equipment orders.
Missionary
Joshua Academy
2016 - 2016
- Organized educational forums, meet-ups, and social activities to promote networking and connectivity between students, community, and other missionaries.
- Maintained equipment and inventory records.
- Publicized community services to maintain positive public relations with community members. These include: constructing a church, harvesting crops, and coordinating educational courses.
Program Coordinator
New Community Mission Church
2012 - 2012
- Managed relationships with local business owners to earn donations and encourage direct participation in our programs which included car washes and online marketing through social media to increase new customers by 5%.
- Organized weekly meetings to strengthen relationships between staff members, as well as evaluate progress and ensure we were reaching our goals.
- Learned that effectively working as a team is an essential ingredient to success.
Education
Bachelor of Science - International Business in Commerce
San Francisco State University
San Francisco, CA2016
Skills
- Fluent in Korean
- Proficient in Microsoft Office
- Promotes positive behavior
- Self-motivated
- Independent judgment and decision making
- Planning and development
- Analytical thinker
- Conflict Resolution
Additional Information
Plays piano for patients upon request.
Timeline
Client Relations Executive
Pathways Home Health And Hospice
07.2021 - Current
Community Relations Manager
Primeliving Home Health
10.2020 - 06.2021
Patient Care Coordinator
First Choice Home Health & Hospice
08.2019 - 08.2020
Account Specialist
New Haven Home Health Inc.,
07.2018 - 08.2019
Marketing Liaison
Calcare Home Health Care & Hospice Inc.
03.2018 - 07.2018
Account Specialist
New Haven Home Health Services, Inc.
09.2016 - 01.2018
Missionary
Joshua Academy
2016 - 2016
Program Coordinator
New Community Mission Church
2012 - 2012
Bachelor of Science - International Business in Commerce
San Francisco State University
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