SUNDUS MASHHADI

APCO Worldwide

01.2017 - Current

Enhanced media statements and presentations before sending to general public or media organizations.
Worked with marketing teams to design campaigns and communications.
Monitored effectiveness of various campaigns and communication strategies.
Acted as liaison between media and company during press releases and interviews.
Updated company media platforms to align with changing internal goals and external variables.
Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Used various social media platforms for media and blogger outreach.
Managed media relations for organizations to produce successful results.
Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Increased revenues and supported business goals by developing public relations strategies and campaigns.

Summary