Sun Berton
Fullerton,CA
Summary
13 years accomplished and entrepreneurial-minded executive with extensive experience in scaling businesses, enhancing brand visibility, and building teams across startups, SaaS, fintech, ecommerce, CPG, healthcare, and various B2B/B2C industries.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Chief Marketing Officer
Bertons Air Conditioning and Heating
08.2024 - Current
- Enhancing digital marketing presence, Website created: https://bertonsandheating.com
Marketing Director
JuiceNet
03.2024 - 08.2024
- Improved EV network startup's digital presence, managed PPC ads, social media, video creation, app development, web development, press releases, content marketing boosting traffic to 3000% increase.
Digital Marketing Director
GeneTex
01.2023 - 12.2023
- Company Overview: Biotechnology company.
- Maximized site traffic by 40% and increased traffic by 60%.
Digital Marketing Manager
Laguna Tools
08.2021 - 08.2022
- Attained an average of $4M in monthly sales, with monthly revenue reaching $7.8M, $45M annually, leveraging a paid search budget of $75k/month for B2B/B2C ecommerce industrial company.
Director of Marketing
LRES Corporation
02.2019 - 05.2020
- Increased lead generation by 200% through for B2B/B2C real estate company.
Digital Marketing Manager
Alliance HealthCare Services
07.2018 - 01.2019
- FT W2 Contract. Accomplished record-breaking $10M in one month creating own AI/machine learning code, SEO, and web efforts. Applied paid search strategies for record-breaking patient intake across clinical offices. B2B/B2C healthcare services.
Digital Marketing Manager
ERI Economic Research Institute
12.2017 - 01.2018
Increased lead generation by 200% through for B2B/B2C real estate company.
Digital Marketing Manager
Caliber Media Group Digital Agency
02.2015 - 12.2017
- FT W2. Increased lead generation and business growth, managed digital campaigns for 40+ clients simultaneously for various B2B/B2C industries, SaaS, fintech, ecommerce.
Digital Marketing Specialist
BrandRep Digital Agency
01.2012 - 01.2015
- Managed SEM, paid search accounts for over 50 clients across 10+ industries in B2B, B2C, startups, and service industries.
Education
Master of Arts - Political Science
University of California, Davis
Davis, CABachelor's - Rhetoric
University of California, Berkeley
Berkeley, CASkills
- Digital Marketing Execution, Lead/Demand Generation, Paid Search, SEO (Search Engine Optimization), Social Media/Paid Social, Email Marketing, Web Development, UX/UI, Content Marketing, AI/Machine Learning Coding, CRM, Data & Analytics, Leadership & Team Building, Strategic Business Development, Growth Marketing, Conversion Rate Optimization, Project Management, Team leadership, Cross-Functional Collaboration, Brand Awareness, Sales Enablement
- Strong work ethic
- Attention to detail
- Creative thinking
- Decision-making
Certification
Google Ads triple certified
Timeline
Chief Marketing Officer
Bertons Air Conditioning and Heating
08.2024 - Current
Marketing Director
JuiceNet
03.2024 - 08.2024
Digital Marketing Director
GeneTex
01.2023 - 12.2023
Digital Marketing Manager
Laguna Tools
08.2021 - 08.2022
Director of Marketing
LRES Corporation
02.2019 - 05.2020
Digital Marketing Manager
Alliance HealthCare Services
07.2018 - 01.2019
Digital Marketing Manager
ERI Economic Research Institute
12.2017 - 01.2018
Digital Marketing Manager
Caliber Media Group Digital Agency
02.2015 - 12.2017
Digital Marketing Specialist
BrandRep Digital Agency
01.2012 - 01.2015
Bachelor's - Rhetoric
University of California, Berkeley
Master of Arts - Political Science
University of California, Davis
Technical Proficiencies
- Google Analytics, Google 360, Google Ads, Bing Ads, Google Tag Manager, HubSpot, NetSuite, Salesforce Marketing Cloud, Tableau, WordPress, Shopify, Magento, Tealium, Schema code, Drupal, HTML, Google Search Console, SEMRush, & more.
- Social Media Software: Facebook/Instagram Ads Manager, LinkedIn Ads (Campaign Manager), Twitter Ads, YouTube Ads, Snapchat, TikTok Ads
About Me
I'm rarely sick. I don't drink. I go to church on Sundays. I run to stay healthy. I'm a happy worker. I'm always on time and get along well with others. I just want to see my clients/company prosper and succeed
Job Function Highlights
- Customer Acquisition and Growth: Managed digital campaigns in B2B/B2C healthcare, generated $10 million in one month through web efforts.
- Generated $44 million in one year on a PPC budget of $75k/month – avg $4 million/month revenue – tremendous ROI for a B2B/B2C SaaS company.
- Achieved 270% increase in traffic to an ecommerce SaaS company in 3 months through targeted marketing efforts.
- Strategic Digital Marketing Leadership: 13 years of digital marketing expertise—including leadership roles and five years in a digital agency servicing clients professionally—seasoned professional drives AI-powered, multi-channel marketing strategies. Skilled in scaling operations, managing multimillion-dollar budgets, and leverages tools like HubSpot and automation platforms that unifies brand, content, referral, and growth initiatives. Strategic thinker and results-driven marketer, who excels at building high-impact referral pipelines and managing cross-channel campaigns. Passionate about data, systems, and performance, oversees content, social media, and business strategy, turning insights into measurable results.
Portfolio
https://bit.ly/sun_berton_portfolio
Hobbies and Interests
Participant – FIBO (Financial Industry Business Ontology) – remote – Jan 2020-Present, Participates in development of AI/machine learning coding for banking, finance industry
Professional Development
- Google Ads: Triple-certified: July 2012; Sept 2015; July 2017
- Extra Courses: Social Media 2011; SEM 2012; SEO 2012 – UCI Ext, Irvine, CA
- Marketing 2010; Adobe Creative Suite CS5 2011 – IVC, Irvine, CA
- Law school background
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