Sun Berton

13 years accomplished and entrepreneurial-minded executive with extensive experience in scaling businesses, enhancing brand visibility, and building teams across startups, SaaS, fintech, ecommerce, CPG, industrial, and various B2B/B2C industries.

• Google Ads: Triple-certified: July 2012; Sept 2015; July 2017
• Extra Courses: Social Media 2011; SEM 2012; SEO 2012 – UCI Ext, Irvine, CA
• Marketing 2010; Adobe Creative Suite CS5 2011 – IVC, Irvine, CA
• Law school background

Participant – FIBO (Financial Industry Business Ontology) – remote – Jan 2020-Present, Participates in development of AI/machine learning coding for banking, finance industry

• Customer Acquisition and Growth:
• Managed digital campaigns in B2B/B2C healthcare, generated $10 million in one month through web efforts.
• Generated $44 million in one year on a PPC budget of $75k/month – avg $4 million/month revenue – tremendous ROI for a B2B/B2C SaaS company.
• Achieved 270% increase in traffic to an ecommerce SaaS company in 3 months through targeted marketing efforts.
• Strategic Digital Marketing Leadership: Law school background and 13 years of digital marketing expertise—including leadership roles and five years in a digital agency setting servicing clients professionally—seasoned professional drives AI-powered, multi-channel marketing strategies tailored for the legal sector. Skilled in scaling operations, managing multimillion-dollar budgets, and leverages tools like HubSpot and automation platforms that unifies brand, content, referral, and growth initiatives to dominate the Southern California litigation space and beyond. A strategic thinker and results-driven operator, who excels at building high-impact referral pipelines, hosting networking events, and managing cross-channel campaigns. Passionate about data, systems, and performance, oversees content, social media, and reputation management, turning insights and testimonials into measurable results.

• Google Analytics, Google 360, Google Ads, Bing Ads, Google Tag Manager, HubSpot, NetSuite, Salesforce Marketing Cloud, Tableau, WordPress, Shopify, Magento, Tealium, Schema code, Drupal, HTML, Google Search Console, SEMRush, & more.
• Social Media Software: Facebook/Instagram Ads Manager, LinkedIn Ads (Campaign Manager), Twitter Ads, YouTube Ads, Snapchat, TikTok Ads

I'm rarely sick. I don't drink. I go to church on Sundays. I run to stay healthy. I'm a happy worker. I'm always on time and get along well with others. I just want to see my clients/company prosper and succeed