SUMMER ROSSEL
Vista,CA
Summary
Dynamic sales professional with over 20 years of experience as a top-performing Sales Representative, consistently recognized with national, regional, and district sales awards. Expertise encompasses 17 disease states and 27 medications, supported by a proven track record in successful new product launches. Extensive knowledge of buy-and-bill processes, managed care, and specialty pharmacy operations facilitates navigation of complex healthcare environments. A strategic planner focused on effective routing and high customer engagement, consistently exceeding sales goals through strong cross-functional partnerships.
Overview
25
25
years of professional experience
Work History
Senior Immunology Sales Specialist
AMGEN IMMUNOLOGY
01.2022 - Current
- Rheumatology Portfolio- Otezla and Enbrel in San Diego County/Yuma, AZ
- Promoted to ACT 2 at 1 Year based on sales and overall performance
- Most Dinner Programs in Region/District 2023, Most in-services in Region - 2024, 2025
- Exhibits- CCR, ACR, Rheum. Assn. of Nevada, UCSD, Arthritis Foundation
- Collaborated with cross-functional teams to improve access and deliver solutions for healthcare providers - MSL, FRS, Derm, Nurse Partner
- Analyzed market trends to identify growth opportunities and taylor sales strategies to drive product usage
- Led regional sales efforts, exceeding goals through sales techniques and customer engagement strategies
- Ranking continuously improved- #111/119 to #1/110!
Immunology Sales Specialist
JANSSEN BIOTECH and SYNEOS
11.2019 - 11.2021
- Virtual launch of Tremfya in San Diego/Las Vegas. Interleukin 23 Autoinjector for Psoriatic Arthritis.
- Buy and Bill experience-Remicade, Simponi Aria and Stelara
- Infusion experience- Assist Area Business Specialist with ordering and reimbursement
- Expert utilization of various virtual platforms for daily Physician interactions- Zoom, Microsoft Teams, etc
- Regionally recognized for number of virtual speaker/education programs
- Collaborated with cross-functional teams to ensure alignment on marketing campaigns and sales objectives- FRAS, KAM, KAS, ABS.
- Exhibits- CCR and Rheumatology Assn. of Nevada
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base
Senior Cardiovascular Sales Specialist
NOVARTIS PHARMACEUTICALS
04.2016 - 06.2018
- Entresto launch - a first in class medication for CHF
- Built strong relationships with key opinion leaders to drive brand loyalty and advocacy leading to formulary approval at Loma Linda Hospital- Murrieta and Temecula Valley Hospital
- Identification and onboarding of thought leaders to speaking panels
- Top 15% of sales team IC2 and IC3 2017
- #1 District in nation for NRX Growth 2017
- 2017 New Prescriber Regional Contest Winner
- Established relationships with Scripps, Sharp, Palomar, Loma Linda Cardiologists
- Despite 3 Company alignment changes in 2 years I was focused, flexible and successful
Territory Business Manager
GALENA BIOPHARMA
06.2015 - 12.2015
- Oncology and Pain Management Portfolio- Abstral and Zuplenz
- TIRF REMS experience. Increased the number of new prescribers and reactivated previous prescribers
- Zuplenz launch- highest in district for usage of copay assistance program
- Abstral: Q3- $439,000 sales. Q4 to date #3/20, 65% to goal when should only be at 50%
- Strengthened relationships with key clients through regular visits, providing product updates, and addressing concerns promptly, including Specialty Pharmacies
Medical Sales Representative
NOVABAY PHARMA
09.2014 - 06.2015
- New product launch of Avenova, a Buy and Bill medical device for ocular lid/lash hygiene
- 2014 #11/15 for Sales Goal Attainment
- Creation of working relationships, Vision Source, SDCCO providers & Independent Pharmacies
- Direct sale to Opthalmology and Optometry practices
- Conducted informative presentations for physicians and other healthcare professionals, enhancing the understanding of product benefits and pricing plans
- Expanded market share by proactively prospecting new clients through targeted cold calls, emails, and in-person meetings.
- Worked with medical teams on smooth implementation and utilization-ex. Lasik Surgery Kits
Senior Territory Manager
ALLERGAN, EYE CARE
06.2011 - 02.2014
- Promotion of Glaucoma Portfolio to Ophthalmologists- Lumigan .01%, Alphagan P.1%, Combigan
- Recognition for Most Improved Territory Trimester 3 2011
- Recipient of Phoenix Award for Tri 2 2013 (Integrity Commitment Accountability Relationships Excellence)
- Consistent rank improvement over 2 yr period: June 2011 #83/98, final ranking 2013 #27/98
- Successful execution of Marketing events- JNJ/UHC, DAW/ERX, Formulary Pull Through
- Planning/execution of Webinars, lunch events, Physician & Technician Dinner Programs
- Strategic targeting data analysis and strategic targeting to significantly impact market share change
Senior Sales Representative
SANOFI-AVENTIS
08.2004 - 12.2010
- Healthcare Professionals included Pain Mgmt, Psychiatry, Neurology, Cardiology, Allergy, Rheumatology, OBGYN
- Ambien CR Product Launch- Regionally Ranked Q1 #9 (launch quarter)
- Product Launch- 353% Volume growth of Ambien CR in 2006 vs. 28% Lunesta (launched 5 wks before)
- Achieved a consistent record of exceeding quotas by effectively managing time, prioritizing tasks, implementing sales strategies. Exceeded Sales Goals for 2005, 2006, 2007, 2008, 2009, 2010
- Promoted to Senior Sales Professional in 2007
- United HealthCare Initiative Contest Winner- H1 2009
- Multiple Regional/District Awards- Ranking and Market Share increase
- Team Lead- 6 yrs- initiated routing, weekly conf. calls, meetings, speaker programs for Ambien CR
- Networked with CVS to allow product promotion via internal training events
- Multiple successful dinner programs (up to 45 attendees) - speaker & web
- Participated in Industry events to increase brand visibility- CVS,Scripps,Sharp Medical Groups, PCSD
Sales Representative
InVentiv Health US Sales
08.2003 - 06.2004
- Primary Care Physicians and Urologists- disease states: Over Active Bladder, Testosterone deficiency, STD
- Launched Oxytrol- Innovative overactive bladder PATCH
- Nationally ranked Top 10% due to implementing strategic sales plans and effective time management.
- Trimester 1- Ranked #2/10 in District, #3 in Area for Total Market Share and Market Share Increase
- Ranked 6 of 435 - Nationally recognized at POA1 in December for NRX Market Share- 12.5%
- Trimester 2- Ranked #10 in Western Area and #30/435 Nationally for 13.3% NRX
- Ranked #10 in Western Area for Market share Change, Ranked #24/435 Nationally
- Award- Top Sales Performance Trimester 2003
- Award- Regionally Ranked #1 Oxytrol Market Share Change Trimester 3
Specialty Sales Professional
Nelson Professional Sales
08.2000 - 06.2003
- Physicians- included Electrophysiologists, Cardiologists, Pulmonologists (Betapace AF, Neotect)
- Experience- Patient Fair, Preceptorship, creation & execution of AFIB Symposium at Hoag Hospital
- Ranked #1/13 Betapace AF TRX Growth August 2001, March 2002, April 2002, June 2002
- Recipient of National Top 10% Summit Award for Outstanding National Sales Achievement, # 8/75
- Ranked #1 in District and #5 in Nation for over 1 year
Education
Bachelor of Science - Zoology, Conservation Biology
Brigham Young University
Provo, UT04.2000
Skills
- Efficient scheduling abilities
- Effective communication
- Data-driven decision making
- Cultivating strong partnerships
- Customer support expertise
- Cross-functional collaboration
- Territory performance optimization
- Strategic planning
Sales Ranking
- 2025 Ranked 1 of 110 Nationally
- 2024 Ranked 17 of 119 Nationally
- 2022 Territory started at #111 at hire and then in I ranked #28 and #47/119
- 2021 Tremfya Launch Goal Attainment- Q1 118% Q2 115%
- 2020 National Rank- Q1 24/99 Q2 22/99 Q3 36/99 Q4 50/99
- 2017 Band Rank #5/49 (Ranked #38/147 Regionally,#107 Tri 1, #10 Tri 2, #21 Tri 3)
- #1 District Nationally Award for NRx Growth Contest
- 2016 Ranked #27/51 Regionally (partial year)
- 2015 Ranked #3/20 Nationally
- 2014 Ranked #1/15 Nationally for Sales Goal attainment (new product launch)
- 2013 Nationally Ranked #27/98 (Tri 1 #17, Tri 2 #19)
- 2012 Nationally Ranked #45/97 (Tri 1 #56, Tri 2# 73, Tri 3 #39)
- 2010 Ranked #11 Nationally for Alpenzin Sales (113%), Total Portfolio Sales 104%
- 2009 Ranked #12/53
- 2008 Regional Award Winner, Ranked #4/27 (Ranked #1 for 6 months- July to Dec)
- 2007 Rank- Q1 #8/27, Q2 #7/27, Q3 #6/27, Q4 #6/27
- 2005 Regional Award Winner- #4/26 Region, #77/519 Nation (top 15%)
- 2004 Ranked #30/435 Nationally
- 2003 Ranked #2/12 in District, #3 in Area, #6/500 Nationally - Oxytrol Launch
- 2003 Ranked #1 in Area & District for Market Share and Share Change Trimester 3
- 2002 Summit Award- National Sales Recognition, Ranked #8/75
- 2001 #5/75 in Nation and #1/13 in District
Timeline
Senior Immunology Sales Specialist
AMGEN IMMUNOLOGY
01.2022 - Current
Immunology Sales Specialist
JANSSEN BIOTECH and SYNEOS
11.2019 - 11.2021
Senior Cardiovascular Sales Specialist
NOVARTIS PHARMACEUTICALS
04.2016 - 06.2018
Territory Business Manager
GALENA BIOPHARMA
06.2015 - 12.2015
Medical Sales Representative
NOVABAY PHARMA
09.2014 - 06.2015
Senior Territory Manager
ALLERGAN, EYE CARE
06.2011 - 02.2014
Senior Sales Representative
SANOFI-AVENTIS
08.2004 - 12.2010
Sales Representative
InVentiv Health US Sales
08.2003 - 06.2004
Specialty Sales Professional
Nelson Professional Sales
08.2000 - 06.2003
Bachelor of Science - Zoology, Conservation Biology
Brigham Young University
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