Summer Kim
Vancouver,BC
Summary
Branding Designer at Kimberly Clark, excelling at uncovering a brand's unique essence and visualizing key brand messages. Spearheaded successful rebranding projects, showcasing strong strategic analysis and creative problem-solving skills.
Overview
4
4
years of professional experience
Work History
Branding Designer
Kimberly Clark
Singapore
05.2024 - Current
- Shaped the design direction for fem care rebranding by researching packaging trends and guided the work of designers.
- Led the Sweety rebranding project, redesigned packaging, and supported a smooth market launch, resulting in a 15% increase in sales.
- Conducted competitor research for Huggies DEMO videos and presented insights to the president, earning recognition for strategic analysis.
Branding Designer
Freelance
07.2021 - Current
- Collaborated with various startup companies, small business and non-profit organizations, specializing in branding, mobile app and website design consultation
Product Design Intern
Embrain
11.2023 - 01.2025
- Built and iterated Samsung's native app to simplify news summarization, achieving 80% customer satisfaction.
- Conducted in-depth research with 15 participants to uncover pain points, leading to the identification of 5 key product features that improved user experience.
- Participated in the SK Group workshop, formulated user scenarios, and presented 3 innovative ideas, one of which was selected for further development and implementation.
Education
Bachelor of Arts - Industrial Design
CHUNG-ANG UNIVERSITY
Seoul, KoreaCertificate - International Business Fundamentals
Gastown Business College
Vancouver, BCSkills
- Design Tools: Figma, Adobe Creative Suite, Blender, Rhinoceros, Keyshot
- User Research: Usability testing, A/B testing, User interviews
- Prototyping: Wireframing, Interactive prototypes
- Development: Framer
- Soft Skills: Empathy, Communication, Collaboration
Timeline
Branding Designer
Kimberly Clark
05.2024 - Current
Product Design Intern
Embrain
11.2023 - 01.2025
Branding Designer
Freelance
07.2021 - Current
Bachelor of Arts - Industrial Design
CHUNG-ANG UNIVERSITY
Certificate - International Business Fundamentals
Gastown Business College
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