Sprout Social
Sumaiya Afzal Khan
Public Relations Manager | Social Media Marketeer | Communications And Content Expert.
Toronto,ON
Summary
Public relations expert and Creative Social Media Specialist. History of building effective relationships with media, customers and internal stakeholders to effectively improve company image. Well-versed in public relations strategies and reputation management. Advanced skills in Sprout social, Asana, SalesForce and HootSuite. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles.
Overview
10
10
years of professional experience
Work History
Freelance Social Media Consultant
Freelance
Toronto, ON
01.2015 - Current
- Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Identified social media trends and developments to influence PR strategies.
- Created and maintained new marketing campaigns, brand promotions and product lines.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Devised effective link-building campaigns to increase website authority and visibility.
PR/Senior Marketing Manager
Marriott Hotels
06.2021 - 07.2022
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Implemented content editorial calendar to plan marketing campaigns and manage content.
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Prepared weekly marketing statistics and flow charts to track daily actions using Sprout Social, HubSpot and HootSuite.
- Conducted media training for company executives and business leaders.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
PR/Marketing Manager
Mystic Advertising
08.2020 - 02.2021
- Created client's brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Wrote and distributed press releases to increase brand visibility.
- Optimized email campaigns to increase open and click-through rates.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
PR Manager
Walnut Communications
09.2019 - 05.2020
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Created, curated and managed published content for feed and stories across social media channels.
- Captured daily events using compelling eye-catching imagery and video content.
- Gathered insights from interaction with current and prospective consumers to enhance content.
- Developed and executed influencer marketing strategies and creative campaigns.
- Identified and built relationships with prominent influencers and thought leaders.
- Brainstormed new, creative approaches to influencer campaigns.
- Kept abreast of emerging trends, technologies and influencers.
- Liaised with the marketing team to create and coordinate marketing strategies that work across different channels.
Education
Diploma - Photography
Indus Valley School of Art And Architecture.
05.2001 -
Bachelor of Science - Communication Studies
SZABIST
05.2001 -
Skills
Social Media Management
Social Media Engagement
Campaign management
Media relations
Associated Press style
PR strategy development
Software
Hootsuite
HubSpot
Asana
SalesForce
Marketo
MailChimp
Pardot
Timeline
PR/Senior Marketing Manager
Marriott Hotels
06.2021 - 07.2022
PR/Marketing Manager
Mystic Advertising
08.2020 - 02.2021
PR Manager
Walnut Communications
09.2019 - 05.2020
Freelance Social Media Consultant
Freelance
01.2015 - Current
Diploma - Photography
Indus Valley School of Art And Architecture.
05.2001 -
Bachelor of Science - Communication Studies
SZABIST
05.2001 -