Summary
Overview
Work History
Education
Skills
Software
Timeline
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Sumaiya Afzal Khan

Public Relations Manager | Social Media Marketeer | Communications And Content Expert.
Toronto,ON

Summary

Public relations expert and Creative Social Media Specialist. History of building effective relationships with media, customers and internal stakeholders to effectively improve company image. Well-versed in public relations strategies and reputation management. Advanced skills in Sprout social, Asana, SalesForce and HootSuite. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles.

Overview

10
10
years of professional experience

Work History

Freelance Social Media Consultant

Freelance
Toronto, ON
01.2015 - Current
  • Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
  • Identified social media trends and developments to influence PR strategies.
  • Created and maintained new marketing campaigns, brand promotions and product lines.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Devised effective link-building campaigns to increase website authority and visibility.

PR/Senior Marketing Manager

Marriott Hotels
06.2021 - 07.2022
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Implemented content editorial calendar to plan marketing campaigns and manage content.
  • Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
  • Prepared weekly marketing statistics and flow charts to track daily actions using Sprout Social, HubSpot and HootSuite.
  • Conducted media training for company executives and business leaders.
  • Oversaw team of communications and media relations professionals with focus on achieving PR results.

PR/Marketing Manager

Mystic Advertising
08.2020 - 02.2021
  • Created client's brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Wrote and distributed press releases to increase brand visibility.
  • Optimized email campaigns to increase open and click-through rates.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

PR Manager

Walnut Communications
09.2019 - 05.2020
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Created, curated and managed published content for feed and stories across social media channels.
  • Captured daily events using compelling eye-catching imagery and video content.
  • Gathered insights from interaction with current and prospective consumers to enhance content.
  • Developed and executed influencer marketing strategies and creative campaigns.
  • Identified and built relationships with prominent influencers and thought leaders.
  • Brainstormed new, creative approaches to influencer campaigns.
  • Kept abreast of emerging trends, technologies and influencers.
  • Liaised with the marketing team to create and coordinate marketing strategies that work across different channels.

Education

Diploma - Photography

Indus Valley School of Art And Architecture.
05.2001 -

Bachelor of Science - Communication Studies

SZABIST
05.2001 -

Skills

Social Media Management

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Software

Sprout Social

Hootsuite

HubSpot

Asana

SalesForce

Marketo

MailChimp

Pardot

Timeline

PR/Senior Marketing Manager

Marriott Hotels
06.2021 - 07.2022

PR/Marketing Manager

Mystic Advertising
08.2020 - 02.2021

PR Manager

Walnut Communications
09.2019 - 05.2020

Freelance Social Media Consultant

Freelance
01.2015 - Current

Diploma - Photography

Indus Valley School of Art And Architecture.
05.2001 -

Bachelor of Science - Communication Studies

SZABIST
05.2001 -

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Sumaiya Afzal KhanPublic Relations Manager | Social Media Marketeer | Communications And Content Expert.