Sumaiya Ashraf
Toronto,ON
Summary
Results-oriented sales professional with 10+ years of experience in corporate sales and account management.
Expertise in driving revenue growth and fostering strong client relationships in high-tech and regulated industries.
Proficient in managing complex accounts and negotiating contracts, with a proven ability to exceed sales targets.
Bilingual in English and French, with strong organizational and analytical skills.
Overview
13
13
years of professional experience
Work History
Bilingual Account Executive II
WASTE MANAGEMENT CANADA
Toronto, Canada
06.2020 - 10.2025
- Promoted from Account Associate to Account Executive within 6 months due to strong performance and organizational impact
- Managed a $600K monthly recurring revenue portfolio of 300+ customers, maintaining top-tier retention and satisfaction rates
- Acquired new clients nationwide (focus on Quebec) through consultative sales, consistently exceeding acquisition targets and growing portfolio by 20% over the last two years
- Increased average deal size by 30% by cross selling recycling and organics services to drive profitability in other waste stream sectors
- Negotiated and renewed service agreements to achieve an 80% secure rate, ranking in the top 5 reps for achieving lost business targets - driving profitability through retention and client satisfaction
- Led multi-departmental projects addressing environmental and operational challenges
- Utilized Salesforce, ZoomInfo, and Outreach for prospecting, performance tracking, and pipeline management
Bilingual Client Account Manager
CANNTRUST INC.
Toronto, Canada
08.2018 - 09.2019
- Managed 130+ clinic accounts across Canada, driving prescription referrals and sales growth
- Increased YoY territory sales in Quebec by 8% and reduced return rate by 3% within one year
- Cultivated relationships with clinic accounts, upholding a $300K monthly recurring revenue portfolio
- Negotiated and renewed contracts to achieve a 98% client retention rate and maximize profitability
- Collaborated across departments to improve customer experience and streamline service delivery
- Created bilingual onboarding and training materials for new hires
Bilingual Account Manager
JUST EAT CANADA / SKIP THE DISHES
Toronto, Canada
10.2015 - 07.2018
- Managed 120+ restaurant partner relationships, overseeing onboarding, growth strategy, and performance optimization
- Expanded portfolio by 25% by signing 30+ new customers per quarter, generating $15K in added recurring revenue
- Strategized and implemented marketing and engagement initiatives to increase partner revenue, increasing average order size by 20% and re-order rate by 15% across platform
- Coordinated with international outsourced teams to improve operational efficiency and quality standards
- Represented the company at industry events to strengthen brand presence and market insights
Bilingual Customer Care Agent & Fraud Analyst
JUST EAT CANADA / SKIP THE DISHES
Toronto, Canada
10.2012 - 10.2015
- Served as primary liaison between customers and restaurants, ensuring seamless service and customer satisfaction
- Handled 100+ daily interactions via phone, chat, and email, resolving complex inquiries and escalations
- Achieved 95% efficiency score by resolving assigned customer support tickets within 24 hours
- Decreased 1 star customer ratings by 40% YoY through proactive customer service initiatives (vouchers), resulting in a 15% increase in re-order rate
- Identified and reported fraudulent activity for partner banks, maintaining transaction integrity and reducing chargebacks by 20%
- Supported management through data analysis, reporting, and process documentation
- Developed bilingual training materials and recorded IVR greetings and instructions (2013)
Education
TEFL Certification - Teaching English as a Foreign Language
International TEFL Academy
Toronto, ON01.2025
Project Management Course -
George Brown College
Toronto, ON01.2018
Bachelor of Science -
University of Toronto
Toronto, ON01.2013
Skills
- Bilingual communication
- Sales strategy and pipeline management
- Negotiation skills
- Client retention/acquisition strategy
- Business development
- Customer relationship management (CRM)
- CRM tools
- Salesforce expertise
- Outreach proficiency
- LinkedIn Sales Navigator proficiency
- ZoomInfo proficiency
- Advanced Microsoft Office skills
- Waste management sector expertise
Timeline
Bilingual Account Executive II
WASTE MANAGEMENT CANADA
06.2020 - 10.2025
Bilingual Client Account Manager
CANNTRUST INC.
08.2018 - 09.2019
Bilingual Account Manager
JUST EAT CANADA / SKIP THE DISHES
10.2015 - 07.2018
Bilingual Customer Care Agent & Fraud Analyst
JUST EAT CANADA / SKIP THE DISHES
10.2012 - 10.2015
TEFL Certification - Teaching English as a Foreign Language
International TEFL Academy
Project Management Course -
George Brown College
Bachelor of Science -
University of Toronto