Summary
Overview
Work History
Education
Timeline
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SUMAIA GASMELSAED

Toronto,Canada

Summary

Digital Marketer with extensive experience in the advertising and media industries across diverse markets, including North America and APAC. Proficient in intercultural communication, data analysis, media planning and buying. Strong background in international business management, holding a Bachelor's degree from Asia Pacific University College of Technology and Innovation. Committed to leveraging marketing expertise to drive business growth and deliver impactful solutions.

Overview

6
6
years of professional experience

Work History

Client Business Manager

Wavemaker
Toronto, Canada
05.2023 - 11.2024
  • Managed a huge entertainment account primarily and a team of media planners and buyers
  • Oversaw campaign executions
  • Coordinated with creative and media teams to ensure campaigns align with client goals
  • Analyzing and presenting campaign performance data to clients, and maintaining communication to address any client concerns or requests
  • Handled budget management, strategic planning, and ensuring projects are delivered on time and within budget

Senior Media Planner & Buyer

Wavemaker
Toronto, Canada
08.2022 - 05.2023
  • Spearheaded the strategic planning and execution of digital media campaigns for multiple high-profile clients, consistently achieving and exceeding client objectives
  • Conducted in-depth market analysis and consumer insights research to guide tailored media planning, enhancing brand visibility and engagement
  • Developed and managed comprehensive media plans, optimizing budgets
  • Negotiated competitive rates and placements with media vendors, securing top-tier positions and added value opportunities for client campaigns
  • Collaborated with creative and publishers/vendors teams to align media strategies with overarching brand goals and creative direction
  • Monitored campaign performance, providing actionable insights and data-driven recommendations for continuous improvement
  • Mentored and guided junior team members, enhancing team productivity and fostering a collaborative work environment
  • Continuously stayed abreast of industry trends and emerging technology, integrating innovative solutions to elevate media strategy and client outcomes

Digital Investment Negotiator

EssenceMediaCom
Toronto, Canada
04.2021 - 04.2022
  • Responsible for the overall execution and management of assigned client's investment accounts and requirements
  • Purchasing and monitoring for multiple assigned campaigns ensuring all objectives are met
  • Analysing data and providing wrap reports for clients campaigns with recommendations
  • Providing leadership, fostering teamwork, maintaining a level of involvement in all accounts in the group assigned to me and encouraging the highest quality investments and client satisfaction

Assistant Media Planner & Buyer

Wavemaker
Toronto, Canada
03.2019 - 04.2021
  • Supporting the media planning team by conducting research, preparing media plans, managing budgets, assisting with media buying across various channels, and monitoring campaign performance while working closely with senior team members to deliver effective client campaigns

Education

B.Sc. - International Business Management

Asia Pacific University of Innovation & Technology
Kuala Lumpur, Malaysia
01.2014

Timeline

Client Business Manager

Wavemaker
05.2023 - 11.2024

Senior Media Planner & Buyer

Wavemaker
08.2022 - 05.2023

Digital Investment Negotiator

EssenceMediaCom
04.2021 - 04.2022

Assistant Media Planner & Buyer

Wavemaker
03.2019 - 04.2021

B.Sc. - International Business Management

Asia Pacific University of Innovation & Technology

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SUMAIA GASMELSAED