Sukhmeen Ghotra
Oakbank
Summary
Experienced with digital merchandising, ensuring optimal product placement and customer navigation. Utilizes innovative strategies to boost sales and customer satisfaction. Knowledge of e-commerce platforms and user behavior analytics.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Site Merchandiser
PetSmart
08.2020 - Current
- Analyzed consumer behavior insights to optimize site layout, leading to improved user engagement and retention rates.
- Collaborated with cross-functional teams to execute successful digital campaigns including but not limited to Autoship, Same day delivery, Limited time sale events and seasonal sales.
- Boosted online sales through effective site merchandising strategies and targeted promotions on Homepage and category landing pages.
- Implemented rigorous A/B testing practices to optimize ad creatives, landing pages, and overall campaign performance.
- Implemented comprehensive SEO strategy to improve search engine rankings for targeted keywords.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Developed creative presentations, trend reports, datasheets etc
- Developed KPIs to measure success of existing and new homepage strategies while continually refining strategies based on results achieved.
- Spearheaded data-driven initiatives, leading to significant improvements in overall company performance metrics.
- Introduced innovative tools and methodologies that enhanced the accuracy of business analyses and forecasts.
Ecommerce Lead
Roots Canada
01.2020 - 08.2020
- Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
- Created promotional campaigns to boost sales and drive customer loyalty.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content, and user experience.
Ecommerce Associate
Leon's Furniture
01.2016 - 01.2019
Education
Bachelor of Arts - Business Administration
York University
Toronto04-2013
Certificate - Sociology
University of Toronto
Toronto09-2009
Skills
- Expertise in optimization tools; Salesforce, Commerce Tools, Content Management system, Algolia and JIRA
- Product digital merchandising
- Consumer behavior
- Promotional planning
- Google analytics
- A and B testing through Optimizely
- E-commerce optimization
- SEO
- Category management
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Punjabi
Native or Bilingual
Certification
- Fundamentals of Digital Marketing - 2020
Interests
- Food Tourism
- Road Trips
- Dance
- Acting and Theater
- Pilates
Timeline
Senior Site Merchandiser
PetSmart
08.2020 - Current
Ecommerce Lead
Roots Canada
01.2020 - 08.2020
Ecommerce Associate
Leon's Furniture
01.2016 - 01.2019
Bachelor of Arts - Business Administration
York University
Certificate - Sociology
University of Toronto
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