Steve Adams
Peterborough,ON
Summary
Dynamic sales and marketing leader with a proven track record at Holiday Inn Peterborough-Waterfront, enhancing brand visibility and forging strong client relationships. As an expert in strategic planning and CRM management, I've significantly boosted revenue through innovative strategies. Skilled in teamwork and market research, approach consistently delivers beyond targets, fostering business growth and customer loyalty.
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports, and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in a high sales close rate. Understand the importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Sales and Marketing Manager
Holiday Inn Peterborough-Waterfront
02.2024 - 07.2024
- 3Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Analyzed sales and marketing data for improved strategies.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Strong knowledge of Microsoft Office applications, Word, Excel, and PowerPoint is essential.
- Assist the Director of Sales & Marketing in the development and implementation of the hotel Sales Plan.
- Conduct property site tours and entertain clients in-house or off-site.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 30% in sales.
Retail Sales Associate/Customer Service Representative
Costco Wholesale
01.2020 - 01.2023
- Greeted customers and helped with product questions, selections, and purchases.
- Helped customers complete purchases, locate items, and join reward programs.
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
- Developed strong relationships with repeat clients, leading to increased loyalty and return visits.
- Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.
- Processed transactions efficiently using point-of-sale systems, minimizing wait times for customers at checkout.
Sales and Marketing Manager
E-magination Solutions
05.2006 - 07.2020
- Analyzed sales and marketing data for improved strategies.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Managed sales promotions and marketing strategies on major social media sites.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
Technical Support and Sales Representative
Minacs Call Center
03.2008 - 08.2009
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Support a specified line of Apple technical products using a defined problem-.
- Solving methodology
- Provided customer feedback to the product development team, influencing future product enhancements.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Conducted detailed market analysis to guide development of sales strategies.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Online Marketing & Advertising Consultant
Metroland
04.2005 - 09.2006
- Presented campaign results to clients, highlighting successes and providing recommendations for future improvements.
- Developed tailored marketing strategies for diverse industries, effectively reaching target audiences.
- Enhanced brand recognition through the creation of consistent messaging across all advertising channels for clients.
- Recommended specific advertising strategies based on company goals, developing individualized plans to generate revenue and build a customer base.
- Conducted market research and analyzed data to create informed advertising recommendations for clients.
- Conducted sales of advertising packages that included banners, spotlights, flash media, and text ads. Marketed to local establishments, businesses, and organizations and employed cold calls.
- Built strong relationships with clients through regular communication and progress updates on ongoing campaigns.
Sales and Marketing Consultant
Lifestyles Decor
05.2003 - 03.2006
- Conducted thorough market research, identifying emerging trends and adjusting strategies accordingly for optimal results.
- Collaborated with the business team to coordinate sales and marketing plans.
- Initiated contact with new, existing, and potential customers to develop and maintain business relationships and further sales.
- Designed and carried out market research to detect and attract new customers.
- Managed all prospecting to real estate agents, lawyers, residential homeowners, and decorating companies.
- Home staging company featured on Marilyn Dennis Show.
Sales Consultant
Honda
04.1998 - 05.2003
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
- Implemented up-selling strategies, encompassing recommendations of accessories and complementary purchases.
- Maximized customer retention by resolving issues quickly.
- Strengthened brand reputation by delivering superior customer experiences that fostered loyalty and repeat business.
- Provided sales in areas of financial services, lease programs, extended warranties, life insurance, and aftermarket accessories.
- Exercised knowledge of consumer lending and credit practices within Canada and liaised with credit and lending managers daily.
Education
High School Diploma -
Cedarbrae Collegiate
Toronto, ONMarketing And Accounting - Marketing And Accounting
Centennial College
Scarborough, None01-1997
Skills
- Rapport and relationship-building
- Sales presentations
- Strategic planning
- Brand Messaging
- Brand-building strategies
- Sales tracking
- CRM management
- Market surveying
- Marketing campaign evaluation
- Marketing planning
- Sales and prospect management
- Teamwork
- Sales operations
- Customer service
- Time management
- Problem-solving abilities
- Sales targeting
- Organizational skills
- Client relationship management
- Business development and planning
- B to B sales
- Professionalism
- Market research
- Customer relationship management
Languages
English
Elementary
Certification
- CSP - Certified Sales Professional
- Level 1 Mortgage Certificate
- Drivers Clean Abstract License - CLASS G License
- Digital Marketing Certificate
Timeline
Sales and Marketing Manager
Holiday Inn Peterborough-Waterfront
02.2024 - 07.2024
Retail Sales Associate/Customer Service Representative
Costco Wholesale
01.2020 - 01.2023
Technical Support and Sales Representative
Minacs Call Center
03.2008 - 08.2009
Sales and Marketing Manager
E-magination Solutions
05.2006 - 07.2020
Online Marketing & Advertising Consultant
Metroland
04.2005 - 09.2006
Sales and Marketing Consultant
Lifestyles Decor
05.2003 - 03.2006
Sales Consultant
Honda
04.1998 - 05.2003
High School Diploma -
Cedarbrae Collegiate
Marketing And Accounting - Marketing And Accounting
Centennial College
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