Subrat Aziz
Oakbank,ON
Summary
A highly innovative, energetic, and versatile Postgraduate in Marketing Management and Graduate in Journalism & Mass Communication with more than 9 years of experience in Marketing & Campaign Management, Media Planning & Buying, Vendor Management, Agency Management and client servicing. Strong Strategic and analytical skills with ability to apply quantitative analysis for continuous improvement from concept to execution.
Overview
8
8
years of professional experience
Work History
Sr.Manager-Sales
Laqshya Hyderabad Airport Media Pvt Ltd
12.2022 - 05.2024
- Handled creation and implementation of Canada Omnichannel 360 Activation strategy
- Demonstrated ability to translate business briefs into activation briefs
- Building relation between Integrated Agency Team and other external partners for smooth execution of the marketing campaign.
- Work with cross-functional departments to ensure continuous growth of organization.
- Creating Purchase Orders (PO), Release Orders (RO), coordination with accounts team for releasing of agency/vendor payments and receivable teams to clear client's outstanding.
- Effectively communicate client's requirements across all internal functions and own budget management.
- Tracking of media performance to get the consumer insights and get the return on investment (ROI) for the client.
Manager Media Planning & Buying
Khushi Advertising Ideas Pvt. Ltd. & Aero Global Media Pvt Ltd
05.2020 - 11.2022
- Handling media planning, buying for the different clients/brands associated with company and driving sales in a branded environment
- Specialized in Airport Media Planning & Buying at Global Level. Handling ATL, BTL, activation, Retail Branding, Mall Branding
- Executed campaign for KJF Part 2 movie with marketing mix which resulted movie earning over US$100Mn in india
- Creation of ROI & Innovative driven base marketing campaigns while working with advanced media presentations and data sheet
- Able to anticipate internal/external customers' needs and proactively seek to satisfy those need.
- Passion to create best in class campaigns, an eye for details and excellence in execution and optimizations.
- From converting client's brief into impactful marketing plan to coordination with creative team, operation's team to execute the campaign keeping deadline in mind.
Sr Executive Media Planning & Buying
Times OOH (The Times of India Group)
02.2016 - 03.2019
- Planning and buying media or ad slots at different advertising channels as per client's requirement.
- Maintaining strong relationship with existing clients, media agencies and media owners and approaching new media owners and clients to create strong media data base.
- Managed Media planning, buying and executed campaigns like VMware Technologies (International Client), Taiwan Tourism (International Client), State Bank of India, American Express, Suzuki, OPPO, Jet Airways etc
- Effective negotiation with DOOH, AOOH, OOH vendors/agents to acquire cost-efficient and budget-conscious advertising space
- Review creative placements while ensuring accuracy.
Education
Post Graduate Diploma in Marketing Management -
Bachelor in Journalism & Mass Communication -
Skills
- Strong Negotiation Skills
- Creative Management
- Budget Management
- Creative thinking
- Excellent Communication Skills
- Content Creation
- Innovative Campaign Creation
- Media Planning & Buying
- Business Development
- Client Servicing
- Agency/Vendor Management
- Tableau
- Power Bi
- MS Excel
- MS Powerpoint Presentation
- Adobe Photoshop
- CRM-Salesforce
- SAP - System Application & Product Data Processing
- Commscore
- Nielsen
Major Area
Marketing & Brand Management
Digital Marketing
- Google Ads Management
- Facebook, Instagram campaign management, LinkedIn Ads Management
- Programmatic Media Buying
- DOOH Media Planning & Buying
- Online Content Creation
Personal Qualifications
- Post Graduate Diploma in Marketing Management, 2017-2018
- Bachelor in Journalism & Mass Communication, 2011-2014
Languages
English
Full Professional
Hindi
Native or Bilingual
Timeline
Sr.Manager-Sales
Laqshya Hyderabad Airport Media Pvt Ltd
12.2022 - 05.2024
Manager Media Planning & Buying
Khushi Advertising Ideas Pvt. Ltd. & Aero Global Media Pvt Ltd
05.2020 - 11.2022
Sr Executive Media Planning & Buying
Times OOH (The Times of India Group)
02.2016 - 03.2019