SUBHANKAR SAHA
Toronto
Summary
Strategic and customer-focused professional with 7 years of progressive experience in account management, business development, and customer engagement within technology and service delivery ecosystems. Skilled in building and maintaining strong relationships with stakeholders and decision-makers, driving consultative sales, and aligning service offerings with client business goals. Proficient in CRM tools, pipeline management, and leveraging analytics to generate sustainable revenue growth and improve customer satisfaction.
Overview
14
14
years of professional experience
Work History
Business Development Representative
Teleperformance
07.2023 - Current
- Spearheading strategic account growth for high-value clients by aligning digital marketing goals with premium advertising services.
- Acted as a consultative advisor to senior stakeholders across mid-market and enterprise accounts.
- Increased client ROAS by up to 30% via campaign optimization, A/B testing, and performance analytics.
- Closed upsell opportunities worth $1.2M+ by identifying unmet needs and tailoring ad solutions.
- Delivered strategic reviews (QBRs) supported by data-driven insights and industry benchmarking.
- Maintained a consistent CSAT score of 95%+ through strong account retention initiatives and proactive issue resolution.
- Applied prompt engineering techniques to AI-driven ad tools to enhance campaign segmentation, automate insight generation, and personalize client presentations.
- Mentored junior associates and contributed to cross-functional initiatives to elevate campaign impact and client satisfaction.
Account Manager
Teleperformance
09.2021 - 06.2023
- Managed 100+ advertising accounts across 20–25 agencies with a $2.5M+ USD quarterly spend.
- Executed and optimized Google Ads campaigns across Search, Display, and Performance Max.
- Delivered ROAS-focused strategies and campaign enhancements tailored to client objectives.
- Fostered strong relationships with key decision-makers, driving long-term loyalty and renewals.
- Surpassed quarterly sales targets through data-informed prospecting and consultative selling.
- Maintained accurate pipeline tracking, forecasts, and campaign metrics using Salesforce and Google CRM.
- Leveraged AI prompt frameworks for quick-turnaround ad copy creation, reporting automation, and persona generation.
Client Engagement Specialist
Cognizant Technology Solutions
08.2017 - 02.2020
- Inspected and generated new leads through outbound campaigns, identifying high-value opportunities in assigned markets.
- Established and nurtured relationships with key stakeholders in client organizations to drive long-term business partnerships.
- Achieved and surpassed quarterly sales targets by aligning product offerings with client objectives.
- Delivered persuasive presentations and proposals to C-level executives and business unit leaders.
- Worked closely with delivery and solution teams to scope custom packages that matched client requirements.
Business Development Executive
Cognizant Technology Solutions
04.2016 - 07.2017
- Supported B2B accounts with insights on service delivery performance and collaborated with sales teams on strategic client pitches.
- Built and presented reports to internal stakeholders, highlighting KPIs and business opportunities within existing accounts.
- Participated in client onboarding and ensured a smooth transition into active service management.
- Collaborated with cross-functional teams to ensure client expectations were met and exceeded.
- Engaged with clients to understand evolving business needs and helped position Cognizant solutions accordingly.
Administrative & Operations Assistant
Candid Marine Engineering
09.2011 - 09.2013
- Supported business operations by managing vendor contracts, coordinating renewals, and maintaining compliance documentation.
- Assisted in onboarding new hires and organizing training logistics.
- Facilitated communication between departments and contributed to timely completion of administrative projects.
Education
M.Sc. - International Business
Anglia Ruskin University
01.2016
B.Com. - Accounting & Finance
University of Calcutta
04.2011
Skills
- Account Management & Client Success
- Consultative & Solution Selling
- CRM & Pipeline Management (Salesforce, Google CRM)
- Strategic Prospecting & Cold Outreach
- B2B Business Development
- Customer Relationship Building
- Sales Forecasting & Territory Planning
- Campaign Performance Optimization
Timeline
Business Development Representative
Teleperformance
07.2023 - Current
Account Manager
Teleperformance
09.2021 - 06.2023
Client Engagement Specialist
Cognizant Technology Solutions
08.2017 - 02.2020
Business Development Executive
Cognizant Technology Solutions
04.2016 - 07.2017
Administrative & Operations Assistant
Candid Marine Engineering
09.2011 - 09.2013
B.Com. - Accounting & Finance
University of Calcutta
M.Sc. - International Business
Anglia Ruskin University
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