Tom Theocharis

CPG sales professional with a strong foundation in territory management, account execution, and retail relationship building, supported by four years of experience with Molson Coors and Happy Dad. Demonstrated success in driving distribution, shelf expansion, and market share through disciplined execution, CRM-driven insights, and effective communication with stakeholders. Also a professional MMA athlete, bringing a competitive mindset, composure under pressure, and natural confidence in relationship-driven environments, qualities that translate directly to managing high-impact retail accounts.

• Dedicated practitioner and professional competitor in mixed martial arts, participating in national and international competitions, which has honed discipline, strategic thinking, and resilience under pressure.
• Contribute to the local community by volunteering to coach and mentor aspiring MMA athletes, demonstrating leadership and commitment to professional development.
• Passionate about personal fitness and wellness, regularly engaging in strength and conditioning training; also certified in personal training, emphasizing a commitment to maintaining peak physical condition and promoting health and wellness in others.
• Enthusiastically explore diverse cultures and destinations around the world, enriching personal and professional perspectives and embracing opportunities to learn from global experiences in the sports and wellness industries.

• Sales Strategy and Execution, Proficient in developing and implementing targeted sales strategies, managing point-of-sale operations, and leading high-impact marketing campaigns. Demonstrated ability to enhance brand visibility and product engagement through strategic communications and dynamic promotions.
• Client Relationship Management, Expert in nurturing long-term relationships with clients, stakeholders, and industry partners. Proven track record of building trust and maintaining strong professional relationships, resulting in increased client retention and satisfaction.
• Skilled Relationship Manager, Excel at building and maintaining strong professional and personal relationships, leveraging a broad network across the sports and fitness industry to foster collaborations, enhance community engagement, and support career advancement for both myself and others.
• Grocery Channel Growth Strategy & Category Expertise: Recognized internally as a primary resource for grocery channel strategy following regulatory expansion allowing seltzers into Ontario grocery stores in 2024. Due to prior grocery channel experience, management relied on and continues to rely on me during sales meetings and planning discussions to provide insight into grocery buyer behavior, category dynamics, shelf allocation strategies, and decision-making criteria. Delivered field-level insights at a time when limited internal experience existed, helping inform execution priorities, go-to-market strategy, and channel-specific growth initiatives. Grocery remains a core area of strength and specialization.
• Data, CRM & Performance Reporting. Leveraging CRM tools daily to track account activity, analyze performance trends, prioritize opportunities, and deliver accurate reporting. Proficient in delivering structured updates to management on distribution gains, execution progress, and retail channel performance to support forecasting, planning, and strategic decision-making.
• Health, Wellness & Nutrition Category Alignment: Deep personal and professional alignment with health, wellness, and functional nutrition categories through experience as a professional MMA athlete. Maintain a disciplined, data-driven approach to nutrition and supplementation as part of high-performance training, providing strong product understanding, end-user perspective, and authentic insight into wellness-focused consumer behavior. Actively engaged in learning about nutrition trends, functional ingredients, and performance-driven products, creating natural alignment with wellness-oriented brands and retailers.