Pioneering the UX Research practice at Canadian Tire Corporation since 2014, I transformed the digital customer experience by leading generative and evaluative research. My adept team leadership and strategic decision-making skills enhanced product discovery and delivery, showcasing my ability to merge customer service excellence with robust time management.
When I joined Canadian Tire in 2014, there was no UX Practice.
Now I manage the UX Research Team with brings insights to the Strategy and Design arms of our Digital Customer Experience team and the organization as a whole.