Summary
Overview
Work History
Education
Skills
Timeline
87

Steven Edens

Madison

Summary

Marketing and sales professional with proven track record of driving revenue growth and brand expansion. Known for fostering team collaboration and delivering consistent results. Highly adaptable to changing market conditions with skills in market analysis and customer relationship management.

Overview

16
16
years of professional experience

Work History

Marketing and Sales Manager

Paint Nation Inc
07.2024 - Current
  • Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
  • Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
  • Launched targeted email campaigns that resulted in increased open rates, click-through rates, and lead conversions.
  • Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
  • Negotiated contracts with vendors to secure optimal pricing for marketing materials and services.
  • Conducted market research to identify trends, opportunities, and competitive landscape insights for informed decisionmaking.
  • Enhanced digital presence with the creation of compelling content, driving website traffic and online engagement.
  • Implemented data-driven decision-making processes, analyzing metrics to refine marketing efforts and drive results.
  • Revamped social media strategy with engaging content that led to an increase in followership and overall brand awareness.
  • Analyzed sales and marketing data for improved strategies.
  • Implemented systems and procedures to increase sales.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

Sales Representative

Humboldt Redwood Company
02.2016 - 07.2024
  • Answered customers' questions regarding products, prices, and availability.
  • Increased sales revenue by building strong relationships with clients and providing insightful product recommendations.
  • Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
  • Determined needs, delivered solutions, and overcame objections through consultative selling skills.
  • Met or exceeded sales targets and quotas to contribute to overall sales goals and revenue of company.
  • Developed strategic relationships with existing customers by learning preferences and managing regular communications.
  • Used CRM software to maintain detailed contact logs and account records.
  • Monitored competitor activities closely, adjusting approaches accordingly to maintain a competitive edge in the market.
  • Nurtured long-term customer relationships through regular check-ins, keeping them informed of relevant updates and promotions.
  • Mentored junior team members, providing valuable guidance on best practices for successful inside sales tactics.
  • Participated in industry events and trade shows to network with prospects, gather leads, and increase brand awareness.
  • Attended meeting and sales events to learn latest developments and brainstorm new sales strategies.
  • Enhanced customer retention by offering tailored solutions to address unique needs and challenges, resulting in increased loyalty and repeat business.
  • Collaborated with outside sales representatives, marketing and other departments to generate leads and close sales.
  • Facilitated improved communication between the sales team and other departments to ensure a cohesive approach to business growth strategies.
  • Boosted lead conversion rates by conducting thorough needs assessments, identifying opportunities for upselling and cross-selling.
  • Negotiated prices and terms of sales with potential customers to reach mutually beneficial agreement.
  • Conducted weekly review meetings with fellow Inside Sales Representatives to share insights and collaborate on strategies for improvement.
  • Reduced customer churn rate by anticipating needs proactively, offering value-added services or discounts as appropriate.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Maintained current knowledge of evolving changes in marketplace.
  • Informed customers of promotions to increase sales productivity and volume.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Negotiated prices, terms of sales and service agreements.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Trained new employees on customer service, money handling and organizing strategies.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.

Warehouse Manager

Humboldt Redwood Company
09.2009 - 02.2016
  • Conducted periodic audits of inventory levels to ensure accuracy, identifying discrepancies for swift resolution.
  • Cleaned and maintained warehouse in compliance with OSHA safety standards.
  • Maintained a safe work environment by enforcing strict adherence to OSHA guidelines and company policies.
  • Oversaw upkeep of equipment and physical condition of warehouse, identifying and ordering needed repairs, renovations, and replacements.
  • Redesigned warehouse layout to accommodate new equipment, maximize space utilization, and optimize processes.
  • Kept documentation and records accurate and up-to-date with latest data to prevent errors in processing or delivery.
  • Boosted customer satisfaction through timely order fulfillment and accurate inventory tracking.
  • Increased warehouse efficiency by implementing new inventory management systems and procedures.
  • Coordinated with vendors to verify timely delivery of materials and supplies, avoiding delays.
  • Fostered a positive workplace culture that motivated employees to perform their best while maintaining high morale.
  • Built motivated warehouse team to consistently accomplish operations goals and exceed performance targets.
  • Completed timely and accurate daily logs to keep internal reporting accurate and track materials movements.
  • Collaborated closely with sales department to address any issues related to product availability or shipment delays.
  • Reduced product damage with improved packaging methods and training staff on proper handling techniques.
  • Improved delivery plans with strong scheduling knowledge, organizational skills, and route development expertise.
  • Boosted warehouse operations performance by overseeing dispatching and setting optimal employee schedules.
  • Optimized transportation logistics, securing reliable carriers at competitive rates for efficient delivery times.
  • Ensured compliance with safety regulations through regular inspections, staff training, and policy updates.
  • Facilitated smooth expansion of warehouse space to accommodate business growth, overseeing construction projects and integration of new systems.
  • Implemented preventive maintenance schedule for warehouse equipment, reducing downtime and repair costs.
  • Improved safety records, conducting thorough risk assessments and implementing stringent safety protocols.

Education

High School Diploma -

Cache Creek Highschool
Woodland, CA
06-2007

Skills

  • Competitive analysis
  • Warehouse optimization
  • Operations management
  • Warehouse logistics
  • Inventory management
  • Advertising campaigns
  • Marketing analytics
  • Sales presentations
  • Product launches
  • Search engine optimization
  • Team leadership
  • Rapport and relationship building
  • Sales tracking
  • Staff development
  • Contract negotiations
  • Excellent communication
  • Organizational skills
  • Adaptability and flexibility
  • Detail-oriented
  • Analytical problem solver

Timeline

Marketing and Sales Manager

Paint Nation Inc
07.2024 - Current

Sales Representative

Humboldt Redwood Company
02.2016 - 07.2024

Warehouse Manager

Humboldt Redwood Company
09.2009 - 02.2016

High School Diploma -

Cache Creek Highschool

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Steven Edens