Highly-motivated and creative and with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
27
27
years of professional experience
Work History
YouTube Content Creator
Self
Mission, BC
02.2021 - Current
14,219 current subscribers.
Organized giveaways for viewers as an incentive for watching content.
Conducted interviews with industry professionals for feature-length videos.
Edited audio clips and added sound effects to enhance video quality.
Created YouTube channel and developed a content strategy to increase viewership.
Filmed, edited, and uploaded videos for the YouTube channel.
Monitored analytics to track performance of videos and adjust strategies accordingly.
Collaborated with other YouTubers to create collaborative projects.
Researched current trends in order to develop new video ideas.
Developed scripts for videos and presented them on camera.
Managed social media accounts associated with the YouTube channel.
Engaged with viewers through comments sections on YouTube and other platforms.
Coordinated sponsorships and partnerships with brands and companies.
Participated in live streaming events related to the brand or channel.
Integrated SEO tactics into video titles, descriptions, tags.
Uploaded subtitles and closed captions for international audiences.
Analyzed competitor channels for inspiration when creating content.
Provided customer service by responding quickly to viewer inquiries.
Maintained a consistent upload schedule in order to keep viewers engaged.
Curated content for social media platforms.
Utilized editing and photography tools to enhance storytelling.
Proposed creative ideas to engage followers with different content types and formats.
Utilized well-developed social listening skills to craft valuable original content.
Posted useful, creative and timely content on social media, blog and website.
Planned, produced and edited video projects to maximize engagement.
Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
Developed GIFs, memes and other entertaining visual content to engage audiences and gain followers.
Studied target audience and business offerings to devise effective call-to-action copy.
Utilized best practices for SEO to boost social media program's visibility and organic growth.
Used data analysis and reporting tools to identify customer insights and optimize content performance.
Senior Admissions Advisor
Vancouver Film School
Vancouver, BC
11.2014 - 01.2024
Canada's largest and most prestigious film school
Oversee recruitment and marketing for US region
Determine digital media strategy
Develop new branding initiatives to highlight VFS brand
Collaborate with instructors to create targeted marking materials and live stream presentations to high schools
Organize and present information seminars to audiences averaging 30 to 200 people
Manage and mentor two sales coordinators and two administrative assistants
Increased emphasis on developing marketing relationships with key target customers including high school guidance counsellors, college career counsellors and film production companies
Using various internet and SEO marketing techniques
Increased marketing to Seattle area due to increased interest within region captured by CRM
Kept expenses within budget.
Conducted in-person or virtual admissions interviews with prospective students.
Provided information sessions regarding program offerings, admission criteria and degree requirements.
Analyzed applicant data to determine eligibility for acceptance into programs of study.
Developed relationships with high schools, community colleges and other educational institutions to increase visibility of college programs.
Collaborated with faculty members on curriculum design and course selection for incoming students.
Organized campus visits for prospective students and their families to showcase facilities, resources and student life opportunities.
Assisted in the creation of marketing materials highlighting college amenities, services and alumni success stories.
Actively participated in college fairs, open houses and other events aimed at increasing awareness of college programs.
Coordinated and managed the full admissions cycle, including applications, interviews and offers.
Owner
Westman Financial Planning
Kelowna, BC
01.2011 - 11.2014
Carry out financial planning activities for family and personal friends, managing about $10M in assets.
Managed daily operations of business, including hiring and training staff.
Developed strategic plans to increase profitability and efficiency.
Identified new opportunities for growth, expansion, and diversification.
Created marketing campaigns to attract new customers.
Negotiated contracts with vendors and suppliers.
Oversaw budgeting and financial management.
Maintained relationships with existing clients by providing superior customer service.
Reviewed legal documents related to business operations.
Developed policies and procedures for the organization.
Provided direction and guidance to employees.
Monitored performance of personnel against goals set forth by the company.
Conducted performance reviews for employees on a regular basis.
Analyzed industry trends to develop competitive strategies.
Implemented quality assurance processes to ensure product excellence.
Organized events such as trade shows and conferences.
President/Partner/Co-Owner
Money Concepts Westman
Vancouver, BC
01.2009 - 01.2012
Independent broker-dealer franchise business
Purchased two franchises, hired and mentored staff
Mentored two financial planners to achieving $100K in annual revenues within two years.
Financial Advisor
Money Concepts
Winnipeg, MB
01.2006 - 01.2009
Built considerable client base by carrying out financial planning activities.
Financial Advisor
CIBC Wood Gundy
Winnipeg, MB
01.1997 - 01.2006
Built substantial client base by carrying out financial planning activities
Opened most accounts in RSP season.
Education
Bachelor of Arts - Business Administration
University of Winnipeg
01.1995
Diploma - Business Administration
Red River College
01.1993
Skills
Detail Orientation
Effective Leadership
Marketing Knowledge
Enrollment Management
Policy Interpretation
Advanced user of several CRM's including Microsoft Dynamic, ACT, Goldmine and Bill Good, Adobe Creative Suite
Suite and Proprietary financial software Excel
Accomplishments
Increased US enrolment by 20% within one year and has achieved assigned bonus targets year after year
(Vancouver Film School)
2011 Chairman's Club (Money Concepts Westman / Adams)
Awarded 2010 Chairman's Club for Franchise and Best Year-Over-Year Production in Canada for achieving 181% increase in sales in the first year
(Money Concepts Westman / Adams)
Chairman's Club 2010, $500,000+ Producer (Money Concepts Westman / Adams)
President's Club 2006 and 2007, $200,000+ Producer (Money Concepts)
Prepared winning Request for Proposal and managed nine-figure investment account for major land