STEVE CROUCHER
Ottawa,ON
Summary
A Sales Professional with 25 years of business-to-business sales experience with excellent interpersonal skills, highly motivated, and a history of achieving sales targets.
Overview
17
17
years of professional experience
Work History
Vice President, Sales
Click Networks
01.2020 - 01.2024
- Managed a team of Account Managers selling mostly to the Government of Canada
- Was involved in establishing Go-To-Market strategies with the channel
- Developed plans for all events with partners and customers, both in person and virtual
- Assisted in the Company responses to large Shared Services Canada Cyber Security processes
- Managed existing contracts that the company had won with the Government of Canada
- Managed the Sales Pipeline to ensure accuracy
- Participated in outbound campaigns on key initiatives
- Achievements: Exceeded Quota each year while at the company
- Won numerous Government of Canada vehicles, including the first CSPV released by Shared Services Canada
- Expanded the Partner network by 40% and become one the key VARs in the National Capital Region.
Director of Business Development
Online Business Systems
01.2018 - 01.2019
- Originally hired to establish Sales and Channels for new Security consulting and Managed Services in Canada, role was expanded quickly to oversee Canada and the United States territory
- Developed Partner program to market Online services in regions where the company brand was not well established
- Hired Account Executives within the United States and conducted weekly pipeline review calls and assisted with key sales initiatives
- Worked closely with Marketing and other internal groups to launch new Managed Security Services
- Achievements: Hired new team of Account Executives
- Established Sales funnel process and reporting
- Built North America wide Channel Partner Network.
Vice President, Sales
Hitachi Systems Security (formerly Above Security/Seccuris)
01.2016 - 01.2018
- Promoted to Vice President of Sales for the Canadian region (later Canada/USA) responsible for managing a team of Account Executives, Sales Operations, and Solutions Engineers
- Responsibilities included weekly pipeline review calls with each Account Executive, then consolidating the country report and representing this business in weekly Executive team calls
- Other duties included supporting Solutions Engineers in the quoting and technical presentations, and working with other internal stakeholders to improve efficiency, offerings, and go-to-market strategy’s
- Developed and managed a Partner network and program
- Achievements: Hired new team of Account Executives
- Increased Territory Revenue by average of 74%
- Built a Country wide Channel Partner Network.
Information Security Account Executive
Hitachi Systems Security (formerly Above Security/Seccuris)
01.2014 - 01.2016
- Account Management role for Securris (Above Security/Hitachi) for the Alberta and Manitoba territory’s
- Expected to be in each region at least once a month to meet with prospective customers, existing customers, and attend trade shows and develop partner channel
- Customers included many large Enterprise customers within the region including many Municipal and Provincial accounts
- Achievements: Increased Territory Revenue by 80%
- Re-established company with large accounts both Private and Public Sector
- Assisted with expansion of Sales Team in Canada.
Account Executive – Enterprise Sales
Entrust Ltd.
01.2012 - 01.2014
- Promoted to Account Executive position for Canada West/Quebec regions, responsible for selling premise based and cloud based software into large Enterprise accounts and provincial governments
- Responsibilities include; attending trade shows, working with strategic channel partners in the region, speaking to large groups at events, and selling to C-level and VP level within the account either in person, or via WebEx
- Achievements: Increased Territory Revenue by 1,700% in two years
- Rebuilt Channel Partner Program for Canada.
Sales Manager, ECS
Entrust Ltd.
01.2008 - 01.2012
- Promoted into a Sales Management role within the ECS Division at Entrust
- Managed a Sales Team that included up to 14 Sales Representatives and 3 Solutions Engineers
- Duties included hiring and training of new hires, and coaching existing Sales Representatives to increase their sales knowledge and abilities
- Achievements: Increased Revenue by an average of 72% each year
- Developed Sales collateral for Sales team.
Sales Representative, ECS
Entrust Ltd.
01.2007 - 01.2008
- Sales Representative role in Entrusts’ Certificate Services Division selling Secure Socket Layer Certificates (SSL) and premise and cloud based software to both Private and Public sectors
- Promoted into a new US based territory that was deemed to be underperforming
- Territories included, US West and US Mid-Atlantic/US Federal
- All business was closed by using phone and webinar tools to demonstrate offerings
- Achievements: Each year was in the Top 2 Sales Representative for quota achieved
- Achieved Presidents Club in 2008 and 2010
- Achieved Highest Level of quota on team in 2010 at 147%.
Education
Bachelor Degree in Social Sciences in Geography, Minor in Economics -
Carleton University
Ottawa, ON05.1996
Skills
- Strong Negotiation Skills
- Contacts within Government and Enterprise accounts in Canada and US
- Ability to Cold Call and close new accounts
- Excellent interpersonal skills
- Proven record of achieving Sales Targets
- Strong presentation skills
- Keen interest in a variety of technologies
- Assisting in on-boarding new hires
- Experience using various CRM tools
Languages
English
Native or Bilingual
Timeline
Vice President, Sales
Click Networks
01.2020 - 01.2024
Director of Business Development
Online Business Systems
01.2018 - 01.2019
Vice President, Sales
Hitachi Systems Security (formerly Above Security/Seccuris)
01.2016 - 01.2018
Information Security Account Executive
Hitachi Systems Security (formerly Above Security/Seccuris)
01.2014 - 01.2016
Account Executive – Enterprise Sales
Entrust Ltd.
01.2012 - 01.2014
Sales Manager, ECS
Entrust Ltd.
01.2008 - 01.2012
Sales Representative, ECS
Entrust Ltd.
01.2007 - 01.2008
Bachelor Degree in Social Sciences in Geography, Minor in Economics -
Carleton University
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