Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Stephen Young

North Vancouver,BC

Summary

Seasoned Advertising Specialist with 30+ years in broadcast sales and digital media management. Skilled in developing new business opportunities and fostering strategic partnerships. Successfully drove revenue growth through innovative marketing strategies in Radio, TV, and digital channels.

Overview

26
26
years of professional experience

Work History

DIGITAL MARKETING CONSULTANT

LocaliQ
Vancouver, Canada
09.2023 - 08.2025

Acquired new leads and clients through cold calling, networking, and targeted prospecting strategies.

  • Oversaw search engine account management for clients, facilitating growth via marketing services.
  • Boosted brand awareness by developing and managing engaging social media campaigns.
  • Utilized Salesforce CRM to strengthen client and prospect relationships.
  • Created comprehensive digital marketing strategies tailored to diverse client needs.

DIRECTOR BRANDED CONTENT & PARTNERSHIPS

Serendipity Media
Vancouver, Canada
11.2022 - 08.2023
  • Prospected customers through cold calls, driving sales growth for streaming TV shows.
  • Created impactful media packages and advertising solutions featured for top performers like Tubi and Roku.
  • Managed TV series ad insertions, successfully integrating brands and securing sponsorships.
  • Leveraged Hubspot CRM to optimize management of business interactions.
  • Implemented marketing strategies that boosted brand visibility and consumer interaction.

VICE PRESIDENT

Crank Media
Vancouver, Canada
01.2021 - 09.2022
  • Cultivated relationships with artists, managers, partners, media, and PR firms through effective communication for music, TV, and film startup.
  • Directed development of film and TV properties to enhance project quality.
  • Oversaw a roster of 10 musical acts, ensuring optimal performance and visibility.
  • Managed hiring and training processes to elevate staff productivity.
  • Facilitated strategic executive-level planning sessions for organizational goal alignment.
  • Mentored junior staff to promote professional growth and knowledge sharing.
  • Coordinated cross-functional teams to maintain focus on company objectives and deliverables.

SENIOR ACCOUNT EXECUTIVE 93.7JRFM/102.7 THE PEAK

Pattison Media
Vancouver, Canada
01.2005 - 10.2020
  • Achieved over $1 million in yearly sales from direct and agency business.
  • Developed comprehensive account list for Vancouver radio stations, featuring 93.7JRCountry and 102.7 The Peak.
  • Collaborated with clients and agencies to implement effective marketing solutions and digital strategies.
  • Identified diverse customer needs to tailor product recommendations effectively.
  • Expanded market reach by prospecting new clients weekly across various categories.
  • Served as station lead for sports and entertainment initiatives, enhancing community involvement.

SENIOR ACCOUNT MANAGER KVOS TV12

Clear Channel
Vancouver, Canada
01.2000 - 01.2005
  • Secured new business clients for U.S. television station across British Columbia and Washington State.
  • Achieved over $2 million in annual sales through collaboration with advertising agencies.
  • Developed comprehensive marketing strategies for various advertising campaigns.
  • Earned Presidents Club recognition as top sales performer from 2001 to 2005, co-hosting global client incentive trips.

Education

Diploma - Marketing Communications

BCIT
Burnaby, BC

Advertising Agency Diploma - Advertising - Account Management

Institute of Canadian Advertising
Vancouver, BC

Diploma - Radio and Television Broadcasting

Algonquin College
Ottawa, ON

Presidents Club - Marketing / Sales

Sandler Sales Training
Vancouver, BC

Skills

  • Teamwork and collaboration
  • Strategic partnerships
  • Media buying expertise
  • Digital campaign management
  • Content integration
  • Sales strategy development
  • Brand partnership development
  • CRM optimization
  • Prospecting and cold calling techniques
  • Business development strategies
  • Revenue generation methods
  • Strategic planning
  • Negotiation expertise

Affiliations

  • Recreational Hockey Player - Edgemont Shinny League
  • Golf - Skiing
  • Road Cycling - Member of Team CTV Tour de Cure & Ride to Conquer Cancer 2011 to 2024
  • Member of The Paperbacks - North Shore Mens Book Club 2010 - present
  • Member of VBNA Networking Group

Timeline

DIGITAL MARKETING CONSULTANT

LocaliQ
09.2023 - 08.2025

DIRECTOR BRANDED CONTENT & PARTNERSHIPS

Serendipity Media
11.2022 - 08.2023

VICE PRESIDENT

Crank Media
01.2021 - 09.2022

SENIOR ACCOUNT EXECUTIVE 93.7JRFM/102.7 THE PEAK

Pattison Media
01.2005 - 10.2020

SENIOR ACCOUNT MANAGER KVOS TV12

Clear Channel
01.2000 - 01.2005

Diploma - Marketing Communications

BCIT

Advertising Agency Diploma - Advertising - Account Management

Institute of Canadian Advertising

Diploma - Radio and Television Broadcasting

Algonquin College

Presidents Club - Marketing / Sales

Sandler Sales Training
Stephen Young