Stephen Young
North Vancouver,BC
Summary
Overview
24
24
years of professional experience
Work History
Digital Marketing Consultant
LocaliQ
2023.09 - Current
- Increased client website traffic by implementing effective search engine optimization strategies.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads and clients
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Boosted brand awareness through the creation and management of engaging social media campaigns.
- Managed all clients and prospects through Salesforce CRM.
Director Branded Content & Partnerships
Serendipity Media
2022.11 - 2023.08
- Prospected and cold-called customers to secure sales for streaming TV shows. Mixology Masters, Ascend TV, Breaking down Barriers.
- Presented engaging media packages and advertising options that aired on Tubi, Roku and other streaming platforms.
- Leveraged market analytics to secure new clients.
- TV series ad insertions, brand integration, product placement and sponsorships.
- Managed all business through Hubspot CRM
Vice President
Crank Media
2021.01 - 2022.09
- Effectively communicated and managed relationships with artists, managers, partners, media and PR firms.
- Negotiated contract specifications with major vendors.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Spearheaded development of all Film, TV properties along with a music roster of 10 acts.
- Clarified roles, responsibilities and expectations of staff.
- Led team in strategic executive-level planning.
- Identified problems and implemented solutions to better streamline operations.
Senior Account Executive 93.7JRFM/102.7 The Peak
Pattison Media
2005.01 - 2020.10
- Prospected, developed and managed a major account list of local, regional and national advertisers for Vancouver radio stations 93.7JRCountry and 102.7 The Peak along with assisting clients with their marketing on other Pattison Media broadcast stations throughout Western Canada.
- Worked with direct clients and advertising agencies (local, national and U.S.- based) developing their marketing solutions, consumer promotions and digital strategies.
- Listened to customer needs to identify and recommend best products and services.
- Prospected new clients weekly in various categories
- Yearly sales in access of over one million dollars in both direct and advertising agency business.
- Station lead on all sports and entertainment business.
Senior Account Manager KVOS TV12
Clear Channel
2000.01 - 2005.01
- Prospected, grew and established new business clients for U.S. based television station that had their viewership in British Columbia and Washington State.
- Worked with national and local advertising agencies in both the U.S. and Canada implementing advertising programs with personal sales in excess of 2 million annually. Started in 2000 with $250,000 in base revenue.
- Exceeded sales goals for accounts by upselling products to existing customers.
- Cultivated deep knowledge of customer businesses and relationship to company objectives.
- Presidents Club top sales performer from 2001- 2005 culminating in co-hosting client incentive trips to Europe, Russia, China, Japan and Las Vegas as top rep.
- Negotiated contracts and fees with media professionals to secure pricing.
Education
Presidents Club - Marketing / Sales
Sandler Sales Training
Vancouver, BC01.1999
Advertising Agency Diploma - Advertising - Account Management
Institute of Canadian Advertising
Vancouver, BC1998
Diploma - Marketing Communications
BCIT
Burnaby, BC1995
Diploma - Radio and Television Broadcasting
Algonquin College
Ottawa, ON1981
Skills
- Keyword Research Analysis
- Team Collaboration
- Communication and writing skills
- Digital Marketing Strategy
- Social media activities
- Sales Planning
- Marketing Automation Tools
- Marketing Strategies
- Cold calling skills
- Business Development
- Networking expertise
- Prospecting skills
Affiliations
- Recreational Hockey Player - ASHL 1995 - present
- Golf - Skiing
- Road Cycling - Member of Team CTV Tour de Cure & Ride to Conquer Cancer 2011 to present
- Member of The Paperbacks - North Shore Mens Book Club 2010 - present
Languages
Timeline
Digital Marketing Consultant
LocaliQ
2023.09 - Current
Director Branded Content & Partnerships
Serendipity Media
2022.11 - 2023.08
Vice President
Crank Media
2021.01 - 2022.09
Senior Account Executive 93.7JRFM/102.7 The Peak
Pattison Media
2005.01 - 2020.10
Senior Account Manager KVOS TV12
Clear Channel
2000.01 - 2005.01
Presidents Club - Marketing / Sales
Sandler Sales Training
Advertising Agency Diploma - Advertising - Account Management
Institute of Canadian Advertising
Diploma - Marketing Communications
BCIT
Diploma - Radio and Television Broadcasting
Algonquin College
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