Stephen Dede
Greater Sudbury,ON
Summary
An experienced content and marketing strategist with deep expertise in marketing, media, and communications. Skilled in digital, content, and social media marketing, with a strong focus on client satisfaction. A proven leader with exceptional relationship-building capabilities, driving impactful strategies and fostering collaboration across teams.
Overview
14
14
years of professional experience
Work History
Content Marketing Lead
Fincra
03.2022 - Current
- Leading Fincra’s end-to-end content marketing strategy, driving the process from ideation to execution and distribution.
- Overseeing editorial initiatives across social media, SEO-optimized articles, events, videos, and podcasts, ensuring a consistent publishing and content recycling rhythm.
- Spearheading SEO efforts that have driven over 50% of the company’s year-on-year leads via Google searches.
- Collaborating with the Design and Product teams to shape Fincra’s brand identity, product narrative, and key use cases.
- Partnering with the Sales team to position content as a key channel for demand generation, playing a crucial role in customer acquisition.
- Managing Fincra’s communication strategies, ensuring cohesive and impactful messaging across all platforms.
- Leading marketing efforts of Bold Bank, a product of Fincra, ensuring thousands of downloads and signups without a single marketing spend
- Leading Public and Media Relations efforts to strengthen Fincra’s market presence.
- Serving as Deputy Manager to the Marketing Lead, contributing to branding, marketing, and acquisition strategies that have consistently achieved over 90% of annual lead and revenue targets.
- Led the marketing initiatives for Bold Bank, a sister company, successfully driving thousands of downloads for the digital banking app without a single any marketing expenses.
Editor In-Chief
Pulse
11.2021 - 02.2022
- Led hiring efforts to set up a team of content creators-editorial, social media and video for Pulse’s international media products (Pulse and Pulse Sports)
- Oversaw the content planning and direction of all coverage
- Secured top-level contributors and sourced interviews, profiles, and feature for exclusive content
- I maximized the potential of major events, securing key partnerships and access for coverage
- I ensured quality control of published content
- Led marketing strategies and ensuring effectiveness in building brands positioning and awareness.
Senior Editor and Digital Marketer
Pulse
10.2019 - 11.2021
- I created content, edited, and produced stories for multiple digital platforms, including Twitter, Facebook, Instagram, YouTube, and Pulse Nigeria website
- I oversaw the production of content across all platforms
- As a Senior editor at Pulse Nigeria, I supervised several journalists, writers and content creators including editing, proof reading, offering feedback and enforcing deadlines.
- Led SEO initiatives for Pulse.ng, ensuring strong domain authority and optimizing news timeliness to consistently achieve top rankings on the first to third pages of Google Search Engine Results Pages (SERPs).
Editor
Pulse Nigeria
12.2016 - 09.2019
- I wrote, edited, and produced stories for multiple digital platforms, including Twitter, Facebook, Instagram, website, and YouTube
- I carried out digital data analysis for effective content creation
- I wrote two stories daily for Pulse Nigeria.
Senior Reporter
Pulse Nigeria
02.2016 - 12.2016
- Head of the Sports Desk at Pulse Nigeria
- Published six sports stories daily on Pulse Nigeria website
- Interviewed subjects for potential story ideas and feature writing assignments
- Covered the Nigerian sports scene including the Nigeria Professional Football League (NPFL) and the Nigeria Women Premier League (NWPL).
Reporter
Pulse Nigeria
11.2014 - 01.2016
- Responsible for creating editorial content in entertainment, sports, and pop culture
- Researched and wrote over 25 pieces per week for Pulse Nigeria
- Wrote and produced stories for multiple digital platforms, including Twitter, Facebook, Instagram, website, and YouTube.
Senior Reporter/Newspaper Manager
Nigeria Entertainment Today (NET)
01.2014 - 10.2014
- Responsible for creating editorial content in sports and entertainment
- Organized material, determined the area of emphasis and wrote stories for the weekly NET Newspaper
- Secured, wrote, and published Nigerian celebrity interviews for NET website and newspaper.
- Oversaw the production, printing, and sales of our weekly newspaper, meticulously maintaining sales records and devising strategies to drive increased sales and market reach.
Reporter
Entertainment and Sunday Express
11.2011 - 12.2013
- Investigated, researched, and wrote stories for the bi-weekly Entertainment and Sunday Express Newspaper.
- Attended and covered entertainment events
- Reached out to and interviewed celebrities for feature stories.
- Attended police and court briefings, focusing on human interest stories.
- Grew the newspaper’s online followers by 100% year-on-year through strategic social media management and digital content.
Intern
The Pointer Newspaper
01.2011 - 06.2011
- Reported on local news and provided timely updates on stories from Asaba, Delta State, Nigeria.
- Covered community events, highlighting important issues and celebrations.
- Built alliances with local communities and leaders, fostering positive relationships through consistent, constructive news reporting.
- Played an active role in community building by sharing stories that promoted development and unity.
Education
MBA -
Nexford University
Washington, DC07.2022
Bachelor of Science - Botany
Delta State University
Delta State, Nigeria12.2010
Skills
- Writing (editorial, creative and copy writing)
- Digital Marketing
- Marketing
- Public Relations
- Research
- Sales promotion and direct marketing
- SEO Optimization
- Content Marketing
- Content Management
- Social Media Marketing
- Public Speaking
- Brand and Product Management
- Event Management
- Team Leadership
- Strong verbal communication
- Extremely organized
- Crisis management
Languages
English
Native or Bilingual
Timeline
Content Marketing Lead
Fincra
03.2022 - Current
Editor In-Chief
Pulse
11.2021 - 02.2022
Senior Editor and Digital Marketer
Pulse
10.2019 - 11.2021
Editor
Pulse Nigeria
12.2016 - 09.2019
Senior Reporter
Pulse Nigeria
02.2016 - 12.2016
Reporter
Pulse Nigeria
11.2014 - 01.2016
Senior Reporter/Newspaper Manager
Nigeria Entertainment Today (NET)
01.2014 - 10.2014
Reporter
Entertainment and Sunday Express
11.2011 - 12.2013
Intern
The Pointer Newspaper
01.2011 - 06.2011
MBA -
Nexford University
Bachelor of Science - Botany
Delta State University
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