Stephen Byrne
Temecula
Summary
Healthcare executive with 10+ years of experience driving enterprise growth, patient experience transformation, and operational scale across multi-brand, multi-clinic healthcare organizations. Currently serving as Vice President of Growth & Patient Experience for a leading MSO overseeing primary care, pediatrics, urgent care, and specialty services across Southern California. Brings a rare combination of strategic marketing leadership, deep payer and contracting fluency, patient-experience design, and hands-on operational execution. Known for building and scaling high-performing teams, launching new platforms and service lines, and delivering measurable growth while maintaining a relentless focus on patient-centered care. Additionally, brings a deeply personal and mission-aligned perspective as the parent of a medically complex child, navigating care across 14 specialists and long-term treatment coordination. This lived experience provides uncommon insight into patient, caregiver, and family decision-making—fueling a passion for building healthcare systems that are accessible, compassionate, and operationally excellent.
Overview
11
11
years of professional experience
Work History
Vice President of Growth & Patient Experience
Rancho Health MSO
01.2018 - Current
- Executive leader responsible for growth strategy, marketing, patient experience, access, and retention across a 35-clinic, 10-brand healthcare organization spanning primary care, pediatrics, urgent care, and specialty services.
- Built and scaled the entire Growth & Marketing division from the ground up, including content, paid media, sales, retention, analytics, and patient communications.
- Drove 650% increase in new patient acquisition since joining in 2018 through disciplined strategy, performance marketing, brand development, and conversion optimization.
- Own annual marketing budgets, campaign forecasting, ROI measurement, and board-level KPI reporting.
- Lead market analysis and demographic modeling to identify new clinic locations, forecast break-even timelines, and establish 5-year growth targets.
- Partner closely with M&A teams on acquisition diligence, growth modeling, and post-acquisition integration strategies.
- Develop custom, region-specific growth plans following acquisitions, aligning brand, payer mix, and community dynamics.
- Led the enterprise-wide launch of Phreesia patient experience software across 15 clinics and 50+ providers, standardizing digital intake, check-in, consent, and patient communications.
- Served as executive owner for workflow design, staff training, change management, and post-launch optimization to ensure adoption and measurable impact.
- Launched the organization’s first AI-powered call center solution, reducing customer service operating costs by 20% while improving call responsiveness and patient access.
- Built and implemented a custom online scheduling widget deployed across 6 primary care brands, increasing appointment volumes by 15% and significantly improving patient self-service access.
- Monitor and manage all inbound and outbound call performance metrics, including response times, hold times, abandonment rates, and satisfaction scores.
- Designed and rolled out organization-wide customer service training programs, scripts, and escalation protocols to deliver a consistent, high-quality patient experience regardless of entry point.
- Possess deep, hands-on understanding of payer mix, value-based care, HMO vs FFS dynamics, IPA structures, and contracting strategy.
- Led the creation and market launch of Rincon Health Network, a new Independent Practice Association (IPA) serving Ventura County.
- Directed all patient communications, education, and outreach related to IPA transition, successfully retaining 25,000+ HMO lives during a complex payer and network migration.
- Work closely with executive leadership, physicians, and operations teams to align growth strategy with payer requirements, access standards, and regulatory compliance.
- Lead the rebranding and repositioning of Rancho Pediatrics, transitioning a fee-for-service pediatric clinic into a modern, growth-oriented pediatric brand.
- Leveraged deep personal understanding of pediatric care navigation, caregiver decision-making, and medically complex patient needs to inform messaging, experience design, and access strategy.
- Passionately aligned with pediatric mission-driven care as the parent of a child with a life-threatening condition, requiring coordination across 14 specialists and long-term caregiving support.
- Bring uncommon empathy and credibility when designing pediatric patient journeys, caregiver communications, and trust-based brand strategies.
- Partner extensively with the Chief Medical Officer, Chief Operating Officer, physicians, Private Equity investors, and board members on strategic initiatives.
- Develop and present quarterly KPI dashboards and performance reports to executive leadership and the board.
- Known for wearing 'many hats' across strategy, execution, and operations—working tirelessly to ensure initiatives are launched, adopted, and optimized.
- Leading MSO overseeing primary care, pediatrics, urgent care, and specialty services across Southern California.
Owner / Founder
Inik Designs, LLC
01.2015 - 01.2018
- Founded and operated a full-service marketing agency serving 40+ clients nationwide, including healthcare providers, nonprofits, retail brands, and service organizations.
- Services Included: Website design and development, Branding and logo creation, Photography & videography, Print and direct mail campaigns, Social media management, SEO & SEM strategy.
- This experience laid the foundation for hands-on execution, creative leadership, and performance-driven marketing strategy.
- Full-service marketing agency serving 40+ clients nationwide, including healthcare providers, nonprofits, retail brands, and service organizations.
Education
Bachelor of Science - Psychology
Liberty University
01.2012
Skills
- Growth strategy
- Patient experience
- Market analysis
- Customer acquisition
- Digital marketing
- Customer relationship management
References
Dr. Parag Sharma, Chief Medical Officer, Rancho Health, (559) 967-3179
Timeline
Vice President of Growth & Patient Experience
Rancho Health MSO
01.2018 - Current
Owner / Founder
Inik Designs, LLC
01.2015 - 01.2018
Bachelor of Science - Psychology
Liberty University