Results-driven sales and eCommerce professional with 15+ years of experience in telecom, skilled in B2B business development, partner management, and digital sales growth. Demonstrated ability to design and execute strategies that expand online programs, improve attach rates, and deliver best-in-class sales results through data insights, collaboration, and strategic execution.
Developed and executed quarterly tactical plans, aligning sales forecasts and promotional strategies with company objectives and retail partner needs
Collaborated closely with internal teams, including marketing, inventory, B2B/Corporate Team to ensure successful execution of product launches, merchandising, and promotional campaigns
Managed relationships with key retail partners and external vendors to ensure alignment and maximize market share, revenue, and profitability
Initiated and oversaw the redesign of our Rogers Preferred Portals, working closely with the designer to achieve an e-commerce site which brought increased attach and conversion rates
Delivered data-driven insights and forecasts to executive leadership, contributing to business planning and decision-making processes
Led training and development programs for sales representatives and managers, fostering a high-performance culture
Spearheaded strategic retail initiatives focused on increasing Rogers Bank and tablet attach rates through incentive programs, sales pitch templates, and weekly coaching — achieving best-in-class results across the dealer channel for multiple quarters.
Managed the overall operation of 23 retail locations
Led collaboration with manufacturer partners such as Samsung, LG, Google, BlackBerry, Motorola, Nokia, and Sony to execute marketing campaigns, in-store promotions, and sales incentives
Provided regular sales analysis and insights to senior leadership, enabling informed decision-making for product assortment and promotional strategies
Coordinated with district managers and internal teams to ensure consistent execution of sales objectives and operational standards across all locations
Managed inventory, fraud prevention, and store operations to ensure the seamless execution of sales strategies
Realtor
RE/MAX Enterprises Inc. Brokerage
06.2011 - 01.2013
Converted prospects into clients through in-depth property presentations and follow-up
Delivered exceptional customer service, ensuring each client’s needs were prioritized
Prepared contracts and documentation efficiently to close deals promptly
Negotiated terms and sale prices, achieving RE/MAX Executive Club status in 2012
Director of Sales at Lifestyle Communications, Rogers & Fido Authorized DealerDirector of Sales at Lifestyle Communications, Rogers & Fido Authorized Dealer