Visionary product leader with 10+ years of experience driving transformative product strategies and fostering high-performing teams. Proven expertise in leveraging data & AI-driven solutions, shaping cross- functional collaboration, and delivering scalable B2B and B2C products. Adept at curating impactful roadmaps, championing inclusive team cultures, and achieving measurable outcomes that align with organizational goals Core Skills Product Development Lifecycle Management Product Vision, Strategy, and Roadmap Creation Data Driven Decision Making B2B & B2C SaaS Product Growth Cultural Leadership & Team Development Cross-Functional Leadership
Overview
12
12
years of professional experience
Work History
Digital Product Strategy Lead
Maple Leaf Sports and Entertainment
08.2023 - 11.2024
Identified and capitalized on strategic growth initiatives resulting in four new product opportunities, with 75% advancing new product launches
Spearheaded the creation of a visionary Fan Loyalty product vision & strategy, integrating blockchain technology and gamification elements to revolutionize fan engagement and retention across MLSE platforms
Created the strategic vision and program governance between Digital Labs and the Ticketing team resulting in 50% cost reduction, significant improved communication via new process implementation, and clear alignment from C-Suite leaders to working teams
Developed a multi-year ticketing roadmap spanning five teams, overseeing an average of 17 concurrent projects, driving alignment and efficiency
Led, mentored, and inspired high-performing team of 2 reports through goal setting, regular 1:1's, and proactive problem solving
Mentored and scaled the Product Management Chapter, managing 8 product managers while authoring MLSE's Product Management Playbook to establish best practices and growth frameworks
Led organizational culture transformation by establishing and advocating for culture mission & values that foster inclusivity, cross-team collaboration, and continuous learning, securing buy-in from all levels of the organization
Implemented innovative product strategies, resulting in higher market penetration and brand recognition.
Product Lead
Maple Leaf Sports and Entertainment
06.2022 - 08.2023
Oversaw the entire lifecycle of product development from concept to launch, ensuring successful rollouts and customer satisfaction
Directly managed two product development teams for GameTime digital arena and License Hub products, overseeing both product management and development functions
Led, mentored, and inspired 2 high-performing product development teams of 8 direct reports Including goal setting, regular 1:1's and proactive problem solving
Built strong relationships with key industry partners, exploring opportunities for collaboration on joint ventures or co-marketing initiatives
Spearheaded short- and long-term strategies for GameTime Digital Arena, elevating fan attendance from 5K to 12K (+140%), with five games exceeding 21K fan attendance
Created & launched an automation-focused strategy for License Hub, thus increasing annual revenue from $990K to $1.2M in one year
Orchestrated short- and long-term strategies, defining distinct success metrics and aligning stakeholder objectives for high-impact product delivery
Extra-curricular included leading Female-in-technology EIG group & being an active participant in the 2SLGBTQ+ EIG group
Senior Product Manager
Maple Leaf Sports and Entertainment
03.2021 - 06.2022
Owned the strategic roadmap for MLSE's portfolio of 5 mobile apps, driving seamless digital ticketing and in-arena utility experiences for major league teams
Created comprehensive Mobile Rebuild strategy including 5-year costing forecast and short-term (12 month) roadmap
Led & launched a digital gift card initiative, contributing to a 30% annual increase in attributed food and beverage revenue
Launched from 0-1 exclusive Membership Portal SDK which was integrated into all 4 team mobile apps
Led, mentored, and inspired high-performing team of 2 product managers through goal setting, regular 1:1's, and proactive problem solving
Ensured app readiness for each teams' season, providing seamless access to digital tickets & arena utilities
Managed third-party vendor relationships, integrating multiple SDKs to ensure cohesive and high-performance app functionality
Championed UX improvements by analyzing fan sentiment and leveraging data analytics for continuous engagement optimization
Increased product adoption by identifying customer needs and developing innovative product features.
Product Manager
VersaPay
05.2020 - 03.2021
Company Overview: Accounts receivable automation software.
Directed the Accounts Receivable Automation roadmap, improving alignment and quality through data-driven prioritization
Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
Standardized Agile methodologies and onboarding documentation, enhancing operational efficiency across the product lifecycle
Communicated effectively with cross-functional team members to deliver updates on project milestones and deadlines
Product Manager
Financeit
09.2018 - 04.2020
Company Overview: Direct-to-Consumer personal loan program to financially empower home owners
Managed 3 product development teams and ensured clear and timely product launches
Led strategic vision and roadmap of a lending compliant U.S version of the Canadian product to enter a market with year-1 annual lending potential of $1M USD
Conducted research and analysis to drive product solutions, producing detailed business and functional requirements
Collaborated with UX, Research, Operations, and Legal teams to define requirements and workflows, and managed third-party vendor integrations
Enhanced internal processes by integrating Agile, Kanban, and 'Shape-Up' methodologies for effective feature iteration
Product Manager
Finastra
03.2017 - 09.2018
Company Overview: Creating market-leading software solutions for Lending and Payments to empower financial institutions.
Managed Global Platform and B2C product roadmaps, aligning with business strategy and vision
Directed product lifecycle from ideation to launch and post-launch success
Led cross-functional teams in Marketing, Finance, and Legal for go-to-market strategies
Oversaw MVP launch readiness, balancing precision and timely delivery
Conducted market research and engaged stakeholders to define requirements and maintain competitiveness
Championed platform strategies, communicated roadmaps, and defined requirements for new features
Led Global Re-Branding and developed a Design System for 200+ products
Delivered product demos to high-profile clients like RBC, CIBC, BMO, and Rogers
Developed product documentation to communicate upcoming features and products to internal teams